2016 TLK Brand Guidelines v.16.10.03 Flipbook

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Shape The hexagon is one of the many geometric shapes that occurs in nature. It is often associated with bees and their co-operative, hard-working nature. Tupper Lake is a strong community due to its residents rising together to undertake massive community projects over the years. The hexagon used in the logo is intended to represent both these past and future community-driven initiatives. Here it is used to give the logo a cohesive feel (left) and in an icon with the logomark (below). 22
<strong>Brand</strong> Pairing The inclusion of the adirondacks, usa brand with Tupper Lake branding ties Tupper Lake to the regional brand, indicating its place as part of the Adirondacks, a name that is known as an important visitor attractor and international destination. 23
Page 1: Tupper Lake Brand Guidelines 2016 v
Page 4 and 5: Tupper Lake, New York The Tupper La
Page 6 and 7: Vision Statement Tupper Lake has a
Page 8 and 9: Image Tupper Lake is characterized
Page 10 and 11: 10 Logo
Page 12 and 13: Slogan Connect Tupper Lake is a com
Page 14 and 15: In 1890, Mayor Joe Gokey, a promine
Page 16 and 17: Creating a brand as unique as Tuppe
Page 18 and 19: Brand Colors Foundation CMYK - 61/5
Page 20 and 21: Horizon Part of the uniqueness of T
Page 24 and 25: Brand Guidelines The goal of Tupper
Page 26 and 27: This is the primary logo for Tupper
Page 28 and 29: Logomark Usage The logomark can be
Page 30 and 31: Slogan Logo The slogan “Connect &
Page 32 and 33: Brand Colors Foundation CMYK - 61/5
Page 34 and 35: Usage Examples Beer List 34
Page 36: 121 Park Street, Tupper Lake The Fu

2016 TLK Brand Guidelines v.16.10.03 Flipbook

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