Choosing The Right Shipping Partner & Strategy for Your Online Store
5 attributes you should look for in an ideal shipping partner and 3 shipping strategies that can transform your ecommerce business from average to an industry leader.
5 attributes you should look for in an ideal shipping partner and 3 shipping strategies that can transform your ecommerce business from average to an industry leader.
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<strong>The</strong>re<strong>for</strong>e, to provide a great shopping experience to its buyers and grow its<br />
business, an ecommerce business must focus on the shipping strategy of the<br />
firm.<br />
Attributes of An Ideal <strong>Shipping</strong> <strong>Partner</strong><br />
To follow a seamless shipping strategy, you will require the right shipping<br />
partner. Here are some aspects of a shipping partner that should help you<br />
determine the right partner <strong>for</strong> you.<br />
1. Service and Accountability<br />
<strong>The</strong> first and <strong>for</strong>emost thing to look at is the category of service your carrier<br />
partner is offering. When a shipping company is tying up with an e-commerce<br />
business, they should be very transparent about the time period they need to<br />
deliver the parcel(s).’Today’ shouldn’t be ‘or tomorrow’ in any case. In the<br />
competitive ecommerce market, you must be at a position to in<strong>for</strong>m your buyer<br />
at every step about the whereabouts of their product and the exact day and<br />
time when the shipment is reaching the buyer. You can only do so when your<br />
carrier company is accountable to you at every step. As a thumbrule go ahead<br />
with the leading courier and shipping companies in your country. For example<br />
<strong>for</strong> US it might be FedEx or UPS, <strong>for</strong> UK it might be Royal Mail, <strong>for</strong> Australia it<br />
might be Australia Post or Star Track <strong>Shipping</strong>.<br />
2. Delivery Rates<br />
For any business, it holds very crucial to manage cost. While tying up with a<br />
carrier partner, you must compare the rates with the industry standards. Since<br />
the shipping industry is full of unpredicted liabilities and accidents, your<br />
business should be fully equipped with the knowledge of insurance regarding<br />
the products you trust your shipping partner with. All the extra charges and<br />
surcharges should also be made clear be<strong>for</strong>ehand to avoid any conflicts later. To<br />
ensure that all your shipping rates are updated live on your online store, you<br />
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