Online Survey Best Practices for Effective Results
Here are 8 best practices for creating and sending online surveys that work. If you are not following these you are killing your survey’s chances of getting filled up.
Here are 8 best practices for creating and sending online surveys that work. If you are not following these you are killing your survey’s chances of getting filled up.
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<strong>Online</strong> <strong>Survey</strong> <strong>Best</strong> <strong>Practices</strong> <strong>for</strong><br />
<strong>Effective</strong> <strong>Results</strong><br />
For businesses to develop and improve with every passing day, it is vital to know<br />
the areas of their business operations where they are lacking or the areas where<br />
more enhancements are possible. Everything isn’t mentioned in the rule books<br />
promulgated to run the organization. There are aspects which demand new<br />
study and research with the changing trends. For the said concept, it is<br />
important to know what is being liked and disliked by people, and what might<br />
interest them. To know this on a large scale, <strong>Survey</strong>s come out as the best<br />
option. In the contemporary world where everything is online, getting a survey<br />
done has become easier. But, like everything else, it comes with its own<br />
challenges. Let’s have a look at some online survey best practices to follow while<br />
conducting an online survey to get effective results.<br />
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1. Keep it short<br />
The first and <strong>for</strong>emost thing that you need to take care of is the length of the<br />
survey. It’s a busy world and nobody is interested in spending out much time<br />
filling out lengthy surveys. If your questionnaires are short, more people will<br />
participate in it and you get more results to compare and take actions<br />
accordingly. Most people tend to opt out in the middle if it is taking more than a<br />
few minutes to fill out a survey.<br />
2. Intelligent Questionnaire<br />
The designing of the questionnaire should be done intelligently. Don’t put in<br />
long answer questions to your survey. Thinking from the scratch is what people<br />
don’t like. Try to put in multiple choice questions. If it is important to get a few<br />
words from people filling out the survey, start with a yes/no option. For<br />
example, instead of ‘How do you think we can better our customer services?’<br />
You should ask ‘Are you satisfied with our customer services? If no, please<br />
provide your feedback on the same.’ It’s all about convincing and coaxing<br />
someone to answer your unwanted questions. Answering the first question<br />
needs somewhat taxing to your mind, while the second one takes you step by<br />
step towards answering the question. Try to use a rating scale questionnaire<br />
which would be easier to analyze. A uni<strong>for</strong>m method would make it easier to<br />
upload input data from which relevant output can be drawn through use of<br />
various softwares.<br />
3. Target Population<br />
When it comes to surveys, one size doesn’t fit all. Be specific about your target<br />
audience and create the survey accordingly. Use terms that they can relate to.<br />
For example, if you want to survey people of a particular region, you can use<br />
their local language. Similarly, if the survey is meant <strong>for</strong> youngsters, your tone<br />
can be funky that would attract and not bore the youngsters. For middle aged<br />
working people, you are expected to be more professional with the language<br />
and tone of the survey.<br />
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4. Clear and simple<br />
This one is one of the most important points to be considered while preparing a<br />
survey. The language should be very lucid. Each word of the survey should be<br />
clearly understood by the participant. If a survey contains jargons, the<br />
participant wouldn’t care about looking into the meaning of it. He will just skip<br />
the survey. The questions should also be direct without much beating around<br />
the bush. The participant of the survey must not feel like he is taking a test. It<br />
should be a simple activity which can be easily filled out without much ef<strong>for</strong>t.<br />
5. E-mail surveys<br />
Mailing out the surveys is always one of the options. When the survey is asked<br />
to be filled out in a pop-up, a click on the cross is all one needs to get rid of it.<br />
And then, even if one is willing to fill it out later, they won’t be interested in<br />
making ef<strong>for</strong>ts to find it again. Mailing the survey ensures that the survey stays<br />
in the inbox of the target respondents and that they can fill it out later given<br />
their convenience of time and place. It will also help you promote your survey. If<br />
you have a CRM system it becomes even easier to email surveys from within<br />
your CRM using an app like <strong>Survey</strong> Rocket.<br />
6. Test your survey<br />
For anything that is important, a ‘test’ is mandatory. Same goes <strong>for</strong> surveys too.<br />
After you are done preparing the questionnaire, test it on various browsers,<br />
devices, and operating systems. It should work without any glitch and should be<br />
fast to load. Send it out to a first set of people, which includes insiders and close<br />
people. See if you are getting the desired results and are able to analyze the<br />
data received. Once you are done with the testing part, you can delete all the<br />
test data and send out the survey to the potential respondents.<br />
7. Rewards at the end<br />
This is a relatively new method being adopted by businesses to get their surveys<br />
filled. And, it definitely works! If it is your customers that are the potential<br />
respondents, you can offer them a certain discount on their next purchase if<br />
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they fill out the survey. A code is generated when the survey is filled which they<br />
can use to redeem their discount. Leading businesses like KFC, use their invoices<br />
to promote these kind of surveys where the bill number is filled out while filling<br />
out the survey, which they can use to get the discount on their next purchase.<br />
8. Compatibility on mobile<br />
People like to do things on the move, while they are on devices like their phones<br />
and tablets; they are more probable to be available to fill out the surveys.<br />
There<strong>for</strong>e, your survey should be compatible and look good on these devices<br />
with smaller screens as well. While testing your survey, mark it in the list to<br />
check the survey is working fine from various phone browsers and tablets.<br />
All these points will help you get more responses to your survey which you can<br />
further utilize <strong>for</strong> effective results. Apart from this, you should keep some simple<br />
etiquettes in mind. For example, using the words like ‘Please’ in the beginning of<br />
the survey and adding a one line thank you note after filling out the survey.<br />
Resources:<br />
https://store.biztechconsultancy.com/blog/online-survey-best-practice<br />
s-results/<br />
Reference :<br />
● https://store.biztechconsultancy.com/sugarcrm-survey-rocket.htm<br />
● https://store.biztechconsultancy.com/suitecrm-survey-rocket.htm<br />
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