ZaraAnnual-English2015
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COMPANY’S COMPETITIVE<br />
POSITION<br />
LARGEST OWNER<br />
OF 5–STAR HOTELS<br />
30%<br />
ZARA MARKET SHARE OF THE<br />
5-STAR HOTEL REVENUES IN<br />
JORDAN<br />
5. COMPANY’S COMPETITIVE POSITION<br />
Zara Investment (Holding) Company is the largest<br />
owner of luxury 5–star hotels in Jordan with strategic<br />
locations in Amman, Dead Sea, Petra, and Aqaba. Zara<br />
owns seven 5-star hotels with a combined total of<br />
2,131 rooms. Our company enjoys the leading position<br />
of being one of the top investment companies<br />
in Jordan in the hospitality sector, capturing 30%<br />
market share of the 5-star hotel revenues in Jordan.<br />
Our market leadership is also manifested in relation<br />
to Zara’s paid up and registered capital, and net book<br />
value of property and equipment which stand at JD<br />
150 million / share and JD 177.7 million respectively<br />
as of 31/12/2015.<br />
operators enables the properties of Zara to compete<br />
on both the local and international levels.<br />
During 2015, all of properties of Zara maintained<br />
their leadership position in the market. The Hotel<br />
InterContinental Jordan achieved the highest<br />
revenues and operating profit in Amman. Mövenpick<br />
Resort Petra achieved the highest revenues and<br />
operating profit in Petra despite the steep decline in<br />
number of visitors by 50%.<br />
All of the hotels of the Company are managed by<br />
renowned international management companies,<br />
namely the Intercontinental Hotels Group (IHG),<br />
Hyatt International, and the Mövenpick Hotels and<br />
Resorts (MHR). The affiliation with such reputable<br />
26<br />
Board of Directors’ Report
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