ZaraAnnual-English2015

Cover Photo
A memory is comprised of several small, perhaps even unnoticeable, details that have the ability to transform
a regular experience into something extraordinary – a moment that will forever be imprinted in the heart
and one that is looked upon fondly time after time. It is with this mind-set that Zara Investment Holding
Company has chosen to celebrate the success of one “memory influencer” from Mövenpick Jordan’s
outstanding team: Mohammad Fahed Khalaf Al-Jarat, Zara Spa’s resident coffee server.
Abu Salem is arguably the most identifiable face in Zara Spa, the picturesque, globally renowned escape
nestled in the magical Mövenpick Resort & Spa Dead Sea. The ever-smiling coffee guru, who is originally from
the neighboring town of Sweimah, started his career with Mövenpick nearly a decade ago, making visitors
and tourists from around the world feel instantly at home. As a proud father of seven, four sons and three
daughters, Abu Salem generous, paternal energy has the wondrous ability to soothe even the weariest of
travelers. He serves each cup of coffee with a charm that is both humbling and disarming all at once and
his kind face makes him feel like an instant friend. For Abu Salem, brewing and serving coffee is a special
art that requires heart, or he says in Arabic “nafas.” Each of the ingredients he uses delightfully enhances
the flavor and carries great meaning. His special ingredient is cardamom, which is known in local culture to
be a symbol of hospitality and generosity.
“As a proud Jordanian, hospitality comes naturally to me. I was brought up in a home where food tasted
better when shared, and coffee was enjoyed more with guests. That is why I joined Zara Spa; I wanted a
profession where I could enjoy being myself – a man who thrives on bringing joy to others – and I found my
true calling in Mövenpick Resort & Spa Dead Sea, where every guest is treated with genuine warmth and
ease,” explains Al-Jarat.
A special thanks to Mrs. Asma’a Twaissi (Om Omar) for her wonderful culinary advice and contribution to
presenting a delicious taste of Jordan .
Zara Investment Holding Company PLC
Al Sharif Hussein Bin Ali Street, Astra Plaza Building No. 137 | P.O.Box. 5315, Amman 11183, Jordan
Tel: +962 6 4646781 | Fax: +962 6 4646782 | www.zaraholding.com