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REVIVE & THRIVE’S<br />

32<br />

COMMENT<br />

A comment<br />

piece by Simon<br />

Quin<br />

Simon is a Director and Visiting Professor<br />

at the Institute of Place Management<br />

but wrote this piece in a personal<br />

capacity.<br />

I have been working to support town<br />

centre sustainability for twenty five<br />

years. In that time, a lot has changed<br />

and perhaps centres have, on the<br />

whole, proved more resilient than some<br />

forecasts have suggested. However,<br />

retail expenditure in town centres has<br />

continued to decline and the success of<br />

online retailing is proving a considerable<br />

challenge. How will centres respond?<br />

Work I was engaged in with the Institute<br />

of Place Management a couple of years<br />

ago, identified through a review of<br />

the literature and work with 10 town<br />

centre partnerships, that there are<br />

some 201 factors that impact on town<br />

centre vitality and viability. We were<br />

able to identify the most significant<br />

twenty-five of these. These are factors<br />

that are controllably locally, by the<br />

establishment of effective partnerships,<br />

and that leading academic, policy and<br />

practitioner experts identify as having<br />

the most significant impact on vitality<br />

and viability. Two of these factors:<br />

networks and partnerships, and vision<br />

and leadership are both critical locally<br />

but I believe are also relevant nationally.<br />

In this year of the unexpected where<br />

there appears to be a desire to take back<br />

control, it would seem appropriate to<br />

look at existing higher level networks<br />

and partnerships and ask whether<br />

they are serving the needs of our<br />

town and city centres and those who<br />

manage them as well as they could. I<br />

therefore welcome Revive & Thrive’s<br />

suggestion that a review of the services<br />

they provide should be undertaken.<br />

I particularly welcome the suggested<br />

approach that this review should not<br />

be led by the core team but rather<br />

by the members and friends of the<br />

organisation. Does the offer meet the<br />

needs of those it is trying to serve? Do<br />

UK town and city centres get the best<br />

support possible from what is now<br />

available or is change needed?<br />

In embarking on such a review, the<br />

question of where the vision and<br />

leadership arises is important. We have<br />

all worked in town centres where lots of<br />

stakeholders are ready to blame other<br />

people (‘the retailers’, ‘the Council’<br />

etc) for deficiencies and suggest that if<br />

only they did something things would<br />

be better. I have seen that where<br />

this is turned to asking what can I<br />

personally do to change things, what is<br />

my responsibility, how can I work with<br />

others to make changes, then the results<br />

are far more rapid and beneficial for<br />

the centre. Revive & Thrive are seeking<br />

input and this is the opportunity to<br />

seize the initiative and demonstrate<br />

that what you have learned in your day<br />

job about networks and partnerships,<br />

about collaboration and about meeting<br />

customer needs and expectations can be<br />

translated to create a service that is the<br />

one you need, but to do that you need<br />

to be part of the process.<br />

I was involved in setting the Institute of<br />

Place Management up ten years ago. We<br />

made radical decisions about a new kind<br />

of body designed to provide professional<br />

support to individuals who are working<br />

to make places better. We learned from<br />

the experience of other organisations<br />

around the world and in other fields and<br />

we involved many people in the process.<br />

Over the last 10 years we have reviewed<br />

and revised our approach and some<br />

things have been abandoned and others<br />

adopted. We today have some 1300<br />

fellows, members and friends around<br />

the world who are actively developing<br />

themselves as professionals in place<br />

management. The Institute, however,<br />

never sought to be a UK network<br />

focused on towns and cities, though<br />

we do extensive research in this area.<br />

Such organisations already existed but<br />

the landscape is changing just as town<br />

centres themselves are.<br />

In June this year, I participated in the<br />

World Towns Leadership Summit in<br />

Edinburgh. This was a great event<br />

which generated a lot of new ideas<br />

from an international gathering. As a<br />

result of this, I have no hesitation in<br />

saying that in the review of how Revive<br />

& Thrive operates and what it offers,<br />

I would urge you to take a personal<br />

involvement. To think about how your<br />

needs are currently met by them or<br />

other organisations you belong to and<br />

also be clear about what is missing or<br />

wrong with current offers. It is perhaps<br />

not often enough that you get this<br />

opportunity and when it comes we<br />

should not be bound by traditional<br />

approaches but have bold ideas, think<br />

of radical approaches, look at the best<br />

of international experience and design<br />

something that suits the fast-changing<br />

world, even if it is re-imagined or redone<br />

in five or ten years as the world changes.<br />

I welcome the opportunity to input into<br />

this process.

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