PLACE
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REVIVE & THRIVE’S<br />
32<br />
COMMENT<br />
A comment<br />
piece by Simon<br />
Quin<br />
Simon is a Director and Visiting Professor<br />
at the Institute of Place Management<br />
but wrote this piece in a personal<br />
capacity.<br />
I have been working to support town<br />
centre sustainability for twenty five<br />
years. In that time, a lot has changed<br />
and perhaps centres have, on the<br />
whole, proved more resilient than some<br />
forecasts have suggested. However,<br />
retail expenditure in town centres has<br />
continued to decline and the success of<br />
online retailing is proving a considerable<br />
challenge. How will centres respond?<br />
Work I was engaged in with the Institute<br />
of Place Management a couple of years<br />
ago, identified through a review of<br />
the literature and work with 10 town<br />
centre partnerships, that there are<br />
some 201 factors that impact on town<br />
centre vitality and viability. We were<br />
able to identify the most significant<br />
twenty-five of these. These are factors<br />
that are controllably locally, by the<br />
establishment of effective partnerships,<br />
and that leading academic, policy and<br />
practitioner experts identify as having<br />
the most significant impact on vitality<br />
and viability. Two of these factors:<br />
networks and partnerships, and vision<br />
and leadership are both critical locally<br />
but I believe are also relevant nationally.<br />
In this year of the unexpected where<br />
there appears to be a desire to take back<br />
control, it would seem appropriate to<br />
look at existing higher level networks<br />
and partnerships and ask whether<br />
they are serving the needs of our<br />
town and city centres and those who<br />
manage them as well as they could. I<br />
therefore welcome Revive & Thrive’s<br />
suggestion that a review of the services<br />
they provide should be undertaken.<br />
I particularly welcome the suggested<br />
approach that this review should not<br />
be led by the core team but rather<br />
by the members and friends of the<br />
organisation. Does the offer meet the<br />
needs of those it is trying to serve? Do<br />
UK town and city centres get the best<br />
support possible from what is now<br />
available or is change needed?<br />
In embarking on such a review, the<br />
question of where the vision and<br />
leadership arises is important. We have<br />
all worked in town centres where lots of<br />
stakeholders are ready to blame other<br />
people (‘the retailers’, ‘the Council’<br />
etc) for deficiencies and suggest that if<br />
only they did something things would<br />
be better. I have seen that where<br />
this is turned to asking what can I<br />
personally do to change things, what is<br />
my responsibility, how can I work with<br />
others to make changes, then the results<br />
are far more rapid and beneficial for<br />
the centre. Revive & Thrive are seeking<br />
input and this is the opportunity to<br />
seize the initiative and demonstrate<br />
that what you have learned in your day<br />
job about networks and partnerships,<br />
about collaboration and about meeting<br />
customer needs and expectations can be<br />
translated to create a service that is the<br />
one you need, but to do that you need<br />
to be part of the process.<br />
I was involved in setting the Institute of<br />
Place Management up ten years ago. We<br />
made radical decisions about a new kind<br />
of body designed to provide professional<br />
support to individuals who are working<br />
to make places better. We learned from<br />
the experience of other organisations<br />
around the world and in other fields and<br />
we involved many people in the process.<br />
Over the last 10 years we have reviewed<br />
and revised our approach and some<br />
things have been abandoned and others<br />
adopted. We today have some 1300<br />
fellows, members and friends around<br />
the world who are actively developing<br />
themselves as professionals in place<br />
management. The Institute, however,<br />
never sought to be a UK network<br />
focused on towns and cities, though<br />
we do extensive research in this area.<br />
Such organisations already existed but<br />
the landscape is changing just as town<br />
centres themselves are.<br />
In June this year, I participated in the<br />
World Towns Leadership Summit in<br />
Edinburgh. This was a great event<br />
which generated a lot of new ideas<br />
from an international gathering. As a<br />
result of this, I have no hesitation in<br />
saying that in the review of how Revive<br />
& Thrive operates and what it offers,<br />
I would urge you to take a personal<br />
involvement. To think about how your<br />
needs are currently met by them or<br />
other organisations you belong to and<br />
also be clear about what is missing or<br />
wrong with current offers. It is perhaps<br />
not often enough that you get this<br />
opportunity and when it comes we<br />
should not be bound by traditional<br />
approaches but have bold ideas, think<br />
of radical approaches, look at the best<br />
of international experience and design<br />
something that suits the fast-changing<br />
world, even if it is re-imagined or redone<br />
in five or ten years as the world changes.<br />
I welcome the opportunity to input into<br />
this process.