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to. I like to have options, and a Digital Communication gives me just that. In looking at careers in the
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Communication would be something I far more enjoyed.
What to Expect in the Professional World
In keeping with the idea that there are many career paths available within Digital Communication,
I must expand upon some of them. I am currently interning at an advertising agency, and have
found this degree to be suitable for a variety of the functions within this type of organization. For instance,
there are relevant jobs on the account management team, the social planning team, and the creative
team. Moving outside of the agency environment, there are positions in corporate communications
that tie in to a digital communication degree, and other positions that are very marketing intensive.
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ed me to this major. Marketing does not have the same edginess and excitement that is found in Digital
Communication – at least not from what I have seen. Digital Communication focuses on the fun, creative
side of marketing, and worries less about the strategic, number crunching side. Even with this in mind, it
degree path, digital communication and marketing majors alike will receive a well-rounded education, as
In talking with a senior level employee at the ad agency where I intern, she informed me that both
her and her husband were marketing majors. She went the advertising route, while her husband went into
With this, it seems that Digital Communication aligns more with advertising than a standard marketing
Some schools require students to take a plethora of theory classes, and fewer that are directly applicable
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the working world.
school has many seminars and activities for students to be involved in, but also is accommodating to
most interesting collegiate courses I’ve been involved with. So far, nothing has seemed repetitive; a fact
that is less true when looking at general electives at any school.
I can say that the Digital Communication instructors are primarily industry professionals. I attribute
much of the quality education to the fact that these are people who have not been in academia their enbest
instructions and anecdotes.
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