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World c<strong>of</strong>fee research is a non-pr<strong>of</strong>it agricultural research organization registered in <strong>the</strong> state <strong>of</strong> California.<br />

“The world's supply <strong>of</strong> high quality c<strong>of</strong>fee is urgently threatened. So are <strong>the</strong> livelihoods <strong>of</strong> c<strong>of</strong>fee farmers.<br />

We can solve <strong>the</strong>se complex problems through collaborative research and development.”<br />

Projects related to green c<strong>of</strong>fee (taken from <strong>the</strong>ir homepage https://worldc<strong>of</strong>feeresearch.org)<br />

c<strong>of</strong>fee genetics & breeding: Today’s best c<strong>of</strong>fee varieties are no match for <strong>the</strong> environmental threats <strong>of</strong><br />

<strong>the</strong> 21st century—changing wea<strong>the</strong>r patterns, increased temperatures, and new disease and insect<br />

prevalence. This creates a potentially disastrous decline in supply in <strong>the</strong> coming decades. Focusing on<br />

c<strong>of</strong>fee genetic improvement through work in <strong>the</strong> lab to identify key genes and genetic markers, and in <strong>the</strong><br />

field to develop new varieties <strong>of</strong> c<strong>of</strong>fee, is <strong>the</strong> most efficient way to ensure <strong>the</strong> future <strong>of</strong> c<strong>of</strong>fee.<br />

Global c<strong>of</strong>fee conservation strategy: Protecting c<strong>of</strong>fee, forever<br />

C<strong>of</strong>fea arabica Genetic Diversity: Understanding whe<strong>the</strong>r c<strong>of</strong>fee's "genetic toolkit" is big enough<br />

Breeding for <strong>the</strong> Future: C<strong>of</strong>fee <strong>plant</strong>s for <strong>the</strong> 21st century<br />

Next-Generation F1 Hybrid Varieties: Combining traditional methods with big data<br />

C<strong>of</strong>fee Varieties: Deciding which variety to <strong>plant</strong> is perhaps <strong>the</strong> most important decision a farmer will make<br />

about his or her farm. It represents an investment <strong>of</strong> at least 10-15 years, <strong>of</strong>ten longer. Yet c<strong>of</strong>fee<br />

producers <strong>of</strong>ten don’t know what varieties that have and <strong>the</strong>refore <strong>plant</strong> seeds that are susceptible to<br />

disease or don’t perform optimally in <strong>the</strong>ir area, leaving <strong>the</strong>m doubly vulnerable. Helping farmers gain<br />

access to better varieties and better information about how <strong>the</strong>y perform significantly reduces <strong>the</strong> risk<br />

farmers face.<br />

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