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MKT 578 Final Exam (Latest) –
1) Archaeologists inform us that public relations has
roots in
A. Iraq, where bulletins informed farmers how to grow
more food

B. England, where 18th century bulletins hailed the
coming of the British Industrial Revolution
C. Rome, where tablets paid tribute to new rulers
D. China, where during the Ming Dynasty peasants wrote
messages on the Great Wall
2) The word propaganda originated with
A. the Creel Committee during World War II
B. Pope Gregory XV, who established a College in 17th
Century Rome to spread the word about Catholicism
C. Sophists, who walked around telling citizens of Rome
who to vote for.
D. the farmers who grew grapes in ancient Italy
3) Applying the widely repeated definition of public
relations developed by the late Denny Griswold to serve
an organization properly, practitioners ought to serve as
A. counsels to chief legal officers
B. honest brokers to management

C. advisers to human resources directors
D. consultants to directors of marketing
4) To effectively communicate with a public, it is
important to recognize that
A. all publics have the same needs
B. all publics are most interested in the technology you
use
C. all publics have their own special needs and require
different types of communication
D. all publics have overlapping organizational needs
5) One major reason to do an in-depth interview of top
management and communicators before designing an
effective employee communications program is to
A. minimize the discontinuities between what each group
thinks the other wants.
B. ignore what communicators think management wants
from them

C. ignore what management thinks it wants from
communicators
D. to minimize groupthink
6) As arbiters of communications in organizations, it’s
been the charge of public relations people since the
1960s to
A. deal in an enlightened manner with the realities of a
multicultural society
B. sensitize the rest of the world to multicultural needs of
Americans
C. make an impact on renewing the energies of various
ethnic communities
D. enhance the power of the disenfranchised
7) How does advice to clients from lawyers differ from
advice given to clients by public relations practitioners?

A. Lawyers advise clients what they should do, within the
letter of legal requirements, to defend themselves in the
court of public opinion.
B. Public relations practitioners advise clients what they
must do to defend themselves in a court of law.
C. Lawyers advise clients what they should do to act
ethically and socially responsible.
D. Public relations practitioners advise clients what they
should do to defend themselves in the court of public
opinion.
8) Litigation public relations can best be defined as
A. attempting to influence a potential jury prior to the
beginning of a case
B. attempting to gain buy-in from the legal teams
associated with the case
C. attempting to settle the case out of court

D. attempting to manage the media process during the
course of a legal dispute so as to affect the outcome or
its impact on the client’s reputation
9) An organization’s social responsibility image is often
determined by
A. its desire to earn a profit above all else
B. its focus on being the number one patron of the arts
C. its attention to be ethical and to improve the quality of
life for people
D. its focus on looking good rather than doing the right
thing
10) The success of public relations in the 21st century is
likely to depend heavily on
A. following the Code of Ethics published by the Society
of Professional Journalists
B. following regulatory standards set forth by the Federal
Communications Commission

C. how the field responds to the issue of ethical conduct
and preserves its credibility
D. remaining vigilant regarding a person’s right to privacy
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