MKT 578 Week 3 & 4 | MKT 578 Final Exam | Uop E Tutors

D. attempting to manage the media process during the
course of a legal dispute so as to affect the outcome or
its impact on the client’s reputation
9) An organization’s social responsibility image is often
determined by
A. its desire to earn a profit above all else
B. its focus on being the number one patron of the arts
C. its attention to be ethical and to improve the quality of
life for people
D. its focus on looking good rather than doing the right
thing
10) The success of public relations in the 21st century is
likely to depend heavily on
A. following the Code of Ethics published by the Society
of Professional Journalists
B. following regulatory standards set forth by the Federal
Communications Commission