MKT 578 Week 3 & 4 | MKT 578 Final Exam | Uop E Tutors

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B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution C. Rome, where tablets paid tribute to new rulers D. China, where during the Ming Dynasty peasants wrote messages on the Great Wall 2) The word propaganda originated with A. the Creel Committee during World War II B. Pope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism C. Sophists, who walked around telling citizens of Rome who to vote for. D. the farmers who grew grapes in ancient Italy 3) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as A. counsels to chief legal officers B. honest brokers to management
C. advisers to human resources directors D. consultants to directors of marketing 4) To effectively communicate with a public, it is important to recognize that A. all publics have the same needs B. all publics are most interested in the technology you use C. all publics have their own special needs and require different types of communication D. all publics have overlapping organizational needs 5) One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to A. minimize the discontinuities between what each group thinks the other wants. B. ignore what communicators think management wants from them
Page 1: Prepare for MKT 578 Final Exam and
Page 5 and 6: A. Lawyers advise clients what they
Page 7: C. how the field responds to the is

MKT 578 Week 3 & 4 | MKT 578 Final Exam | Uop E Tutors

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