RetailChronicle Issue9 (16-31 December 2016)

the Presidential election over in
With
Hanukkah starting on Christmas
America,
and both of them being on the same
Eve
and Indians swimming their way
Saturday,
is just to tap with the right way and
retailers
their bags. fill
isn’t it the same story, every year? Trust
But
me.
know where so many retail salespeople
You
wrong? go
try to sell based on the features they
They
are important. The trouble with that is
think
are unique; they have their own
shoppers
why they buy things.
reasons
want to buy using their own morals,
They
and feelings.
values,
your product or service helps a dad be a
If
when he fixes the dishwasher drain, or
hero
a mom feel like a million dollars in a
helps
outfit for the company party, or helps a
new
you’ve helped them bolster their
then
identity.
it goes, Out of sight, out of mind; it holds
As
even for shoppers.
true
can be coped up with those which every
It
put on their ‘to dos’ and never get it
retailer
Yes, I am talking of E-mails; having a
done.
list is must do nonetheless keeping your
mail
engaged with catchy mailers is
customers
important. An email need not be a bug
more
their inbox but a reminder to OFFERS or
in
editions to keep in touch.
season
Holiday Shoppers: Attract, Close &
Delight Customers
By Shivani Agrawal
customer see themselves in a new light as
of demonetisation; this holiday season
out
high sales. Now the key for
promises
.
stronger, more fun loving, or more studious -
heard me say it plenty of
You’ve
buy feelings, not things.
times...people
03