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RetailChronicle Issue9 (16-31 December 2016)

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07<br />

Whilst the customer has always remained the<br />

king, today, with the ever increasing options<br />

available and a wide exposure, meeting<br />

customer demands is no child's play.<br />

Knowing your customer – their favourite<br />

meal, beverage and table – are critical<br />

knowledge banks fine dining businesses need<br />

to record, analyse and act upon to ensure<br />

the best customer retention and satisfaction<br />

levels.<br />

Meeting these demands requires<br />

operational flexibility, with shorter<br />

product life and quick changeovers.<br />

Product Safety: As concerns over food<br />

safety and transparency continue to grow,<br />

it is mandatory to improve processes that<br />

monitor quality and track material<br />

through the facility with systems<br />

monitoring operations at all critical points<br />

to maintain execution consistency.Fine<br />

dining outlets globally will have to find<br />

ways to build functional and operational<br />

resilience to the potential challenges.<br />

So it’s not like fine dining is dying or people<br />

has left the taste of it but it do have crazy<br />

competition their way and they better pull<br />

up their ladles to back up.<br />

Morphing of food services and retailing:<br />

Slowly but surely, the boundaries between<br />

retailing, food services and entertainment are<br />

blurring. Providing an "eater-training"<br />

environment in the outlets, without affecting<br />

the service levels and efficiency would be the<br />

winning customer value proposition.<br />

On your toes: Today's consumers run the<br />

gamut – from those who want healthier<br />

choices to others who want unique flavors.

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