Inglewood Business Magazine Jan 2017

5
Steps To Creating
A Loyalty Building
Strategy For Your
Business
IBM
Smart Business
Building loyalty takes lots of time and patience,
but these tips could help streamline the process.
1. PUT EMPLOYEES TO WORK ON SOCIAL NETWORKS.
All of your employees should be speaking about your brand. Set
one or two of them as community leaders who put in more effort.
But otherwise encourage your workforce to post about products,
share giveaways and news and take part in popular trends that
could bring focus back to your brand.
It doesn’t have to be an official campaign (save that for the experts),
but it can really boost online visibility. Those companies that give
their workforce a real stake in the company can find this especially
beneficial.
The more connected your employees are, the further they will
be able to bring your message. Educate your team on basic, yet
effective ways to build their social media following:
Encourage them to participate in the industry Tweet chats (besides
building their following, that will also keep them updated on
industry trends)
Let them connect to your company on LinkedIn
Educate them on how to use hashtags on Twitter and Instagram
Try Drumup employee advocacy program in order to give your
team easy tools to share your company updates on multiple social
media accounts.
2. GET VISUAL.
The best way to get people create content around your brand is to
set a perfect example: Have your brand create and spread awesome
content of its own.
Building customer loyalty is the most efficient way of creating
consistent source of traffic and sales no one can take from you.
There are a lot of benefits of having loyal community to back your
business.
Building loyalty takes lots of time and patience. It will not happen
overnight and it will require a serious strategy behind it. Here are a
few ways to build customer loyalty that should work for almost any
type of business.
One of my favorite all time corporate social media pages on any
network is the Starbucks Instagram page. They have more than 8
million followers at the time of this writing, and it isn’t because
people love their coffee that much. It is because they have created
a visual image online that is chic, trendy, and people want to take
part in.
They have crushed the visual game so hard that people will post
their OWN Starbucks pics, share them, and they will get thousands
of likes. That wouldn’t have been possible if they hadn’t created a
very specific visual style that is repeated all over the Web.
continued on page 27...
18 Inglewood Business Magazine January - March 2017