Inglewood Business Magazine Jan 2017

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IBM Business Marketing Facebook Marketing... FACEBOOK CAN STEER TRAFFIC TO YOUR WEBSITE You can include a link to your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services. Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link. TARGETED ADVERTISING Facebook can analyse all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group. For example, an outdoor store could use Facebook to calculate how many men over a certain age in a certain city have listed ‘fishing’ as an interest. Then they could develop an ad for new fishing lures, and pay for it to appear only on the pages of those people. (Ads appear on the right-hand side pages in Facebook.) OFFER DEALS THROUGH FACEBOOK PLACES Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in. 24 Inglewood Business Magazine January - March 2017
Facebook Marketing... Businesses can use Facebook Places so that when a user checks in to a neighbourhood, street or business, they receive a list of nearby businesses offering deals (e.g. discounts, freebies, loyalty rewards). Only pages that have been listed as a Company and Organisation or a Local Business in the category set up can add a location. IBM Shameka Moten is an intricate part of the internal operations for the Inglewood Airport Area Chamber of Commerce. The 31-year-old, single mother was a DPSS Gain Participant, who qualified to be a part of the Transitional Subsidized Employment (TSE) program. She found it challenging to find gainful employment in the bookkeeping industry in which she was trained for and interested in. She went to the Inglewood One-Stop Business & Career Center to participate in the TSE Program and was amazed at the amount of resources and opportunities that were available to her. Employees On The Rise Hard Work and Dedication Equals Success For Shameka Moten Originally placed as a clerical intern at the Inglewood One-Stop Business & Career Center, but after showing great improvement and diligence, Ms. Moten was placed at the Chamber of Commerce where she completed her commitment to the TSE Program. The Chamber of Commerce decided to hire her permanently as a Bookkeeping Assistant. At her current position, she has become proficient in QuickBooks, Microsoft Office, customer service and Chamber operations. These additional skills makes her very competitive in today’s workforce. Through her hard work and dedication, she has been promoted to the Chambers’ Office Manager with an increase in her salary. With supportive services like clothing and transportation she was able to attain the job training and experience that would enable her to compete in today’s workforce. She continues to excel in her position and has collaborated on many projects in partnership with the South Bay Workforce Investment Board and the Inglewood One-Stop Business & Career Center. Congratulations Shameka! Inglewood Business Magazine January - March 2017 25
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Inglewood Business Magazine Jan 2017

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