Hearts & Minds_v1

FAQs
Common questions which have arisen so far are:
Q What is syndicated research programme?
A. A study which several partners co-fund.
Q. Why do you propose a syndicated approach? What
are the benefits
A. A syndicated approach offers:
• common metrics to afford objective comparison
between sports
• shared costs resulting in far lower costs to each
partner than from their own bespoke study
• shared information between partners which will be
helpful to each and in seeking to better understand
the crossover between sports.
Q. Can we input into the design of the survey
A. Yes. Each partner will be a key contributor to decisions
on what the survey addresses.
Q. Will the survey pick up my target groups?
A. Our survey is designed to be nationally representative
and we will be able to report on all key population
demographics: by age, gender, social class, region,
ethnicity & life stage. We will pick up participation levels
for each sport by these key demographics. If you have a
niche target e.g. a specific subgroup or geographic area,
we can provide you with a targeted boost to ensure we
have robust coverage of your target market.
Q. Can we survey our own members?
We can work with you to address some or all of the
questions with your databases. We will host the survey
for you and provide the findings from the members and
compare these with the main study.
Hearts & Minds | Syndicated Research