Hearts & Minds_v1

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FAQs Common questions which have arisen so far are: Q What is syndicated research programme? A. A study which several partners co-fund. Q. Why do you propose a syndicated approach? What are the benefits A. A syndicated approach offers: • common metrics to afford objective comparison between sports • shared costs resulting in far lower costs to each partner than from their own bespoke study • shared information between partners which will be helpful to each and in seeking to better understand the crossover between sports. Q. Can we input into the design of the survey A. Yes. Each partner will be a key contributor to decisions on what the survey addresses. Q. Will the survey pick up my target groups? A. Our survey is designed to be nationally representative and we will be able to report on all key population demographics: by age, gender, social class, region, ethnicity & life stage. We will pick up participation levels for each sport by these key demographics. If you have a niche target e.g. a specific subgroup or geographic area, we can provide you with a targeted boost to ensure we have robust coverage of your target market. Q. Can we survey our own members? We can work with you to address some or all of the questions with your databases. We will host the survey for you and provide the findings from the members and compare these with the main study. <strong>Hearts</strong> & <strong>Minds</strong> | Syndicated Research
Next steps We will call to discuss and get your feedback on what we are proposing. If in the meantime, you would like more details please get in touch with us paul@roberts-sports.com michael@sportmr.co.uk jack@sportmr.co.uk Greater understanding of attitudes to sport and physical activity
Page 1 and 2: HEARTS & MINDS SYNDICATED RESEARCH
Page 3 and 4: What is Hearts & Minds? Hearts & Mi
Page 5: Key Milestones In order to deliver

Hearts & Minds_v1

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