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OPTIONS BOOK

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CVCC Career Field<br />

Marketing<br />

See Sample Programs of Study pgs. 33<br />

Marketing Technology<br />

(one year - seniors only)<br />

♦♦<br />

Ohio College Tech Prep<br />

Credit: 4.0 elective<br />

Fees: $55<br />

This program prepares students for college or employment<br />

in the field of marketing. Enrollees should have strong<br />

computer skills and the ability to use the Internet. Both<br />

classroom and field instruction are employed as students<br />

learn about sales, promotion, pricing, customer service,<br />

management systems, market research and the psychology<br />

of marketing. Emphasis is also placed on problem-solving,<br />

negotiation, communication, decision-making, teaming,<br />

creative thinking and office technology. Students can<br />

earn their IC3 (Internet & Computing Core Certification).<br />

Students must work in a paid marketing internship for an<br />

average of 15 hours per week at an approved work site.<br />

Students must provide their own transportation to and<br />

from CVCC and the internship.<br />

32

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