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More engagement means<br />
more data<br />
100% authenticated audience<br />
Every action on <strong>Spotify</strong> is associated with a logged-in user.<br />
First-party registration data<br />
Declared demographics, not inference models.<br />
Cross-platform identity<br />
Unified understanding of our highly engaged audience across mobile,<br />
desktop, and connected devices.<br />
1 st<br />
Unparalleled psychographic insights<br />
The world’s best music intelligence unlocks personal tastes and<br />
values, emotional states, daily habits and interests (eg. genres,<br />
lifestyle).<br />
Persistent behavioural data<br />
Lifetime listening data fuels more relevant content recommendations<br />
and more relevant messages from brands.<br />
<strong>Spotify</strong> Internal Data 2015
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