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Combining ad formats create<br />
the strongest impact.<br />
Campaigns combining different ad formats on <strong>Spotify</strong> stands out the<br />
most, increases ad recall and impacts the clarity of the overall campaign.<br />
Exposed to one ad format<br />
Exposed to two ad formats<br />
Exposed to Audio, Video & Display<br />
Ad recall Stands out from other advertising Clear<br />
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InterQuest post campaign study 2015
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