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Spotify Media Deck-Baltics-2016

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Audience Breakdown: Latvia<br />

Our audience skew younger in Latvia, with 18-34 as the main audience<br />

group and a big growth among all age groups during last year.<br />

39 %<br />

29 %<br />

18 %<br />

9 %<br />

4 % 1 %<br />

<strong>Spotify</strong> free users<br />

17 & Under 18-24 25-34 35-44 45-55 56+<br />

63K<br />

MAU free in Latvia<br />

They listen across devices.<br />

40% 4% 51% 5%<br />

Male<br />

51 % 49 %<br />

Female<br />

Mobile Tablet Desktop Web<br />

<strong>Spotify</strong> internal data, March <strong>2016</strong>, Latvia

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