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Spotify Media Deck-Baltics-2016

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On the move<br />

Before + after work<br />

How<br />

we get<br />

29%<br />

4pm–6pm<br />

Wednesday<br />

& Tuesday<br />

Highest indexing days<br />

there.<br />

Our users choose<br />

from over 2 million<br />

commuting playlists.<br />

59%<br />

Mobile<br />

Desktop<br />

12%<br />

Tablet<br />

Average listening<br />

Midnight 6am Noon 6pm<br />

Sunday<br />

& Saturday<br />

Lowest indexing days<br />

Especially university students<br />

We’re blasting…<br />

And feeling…<br />

44%<br />

52%<br />

Male<br />

30%<br />

1 — Defiant 24%<br />

2 — Excited 18%<br />

28%<br />

11%<br />

10%<br />

7%<br />

17 & Under 18-24 25-34 35-44 45+<br />

Highlights represents above average listening<br />

48%<br />

Female<br />

16%<br />

12%<br />

10%<br />

6%<br />

Pop Rap Indie Rock Alternative Dance<br />

& House<br />

3 — Yearing 11%<br />

4 — Empowering 9%<br />

5 — Energizing 6%

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