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Spotify Media Deck-Baltics-2016

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Across screens<br />

After hours<br />

How<br />

we<br />

42%<br />

13%<br />

10pm–2am<br />

Tuesday<br />

& Monday<br />

Highest indexing days<br />

chill.<br />

Our users choose<br />

from over 6 million<br />

relaxation playlists.<br />

Mobile<br />

45%<br />

Desktop<br />

Tablet<br />

Average listening<br />

Midnight 6am Noon 6pm<br />

Saturday<br />

& Sunday<br />

Lowest indexing days<br />

Unless we’re busy professionals<br />

We’re vibing to…<br />

And feeling…<br />

44%<br />

53%<br />

Male<br />

38%<br />

1 — Yearning 19%<br />

2 — Excited 13%<br />

25%<br />

14%<br />

9% 8%<br />

17 & Under 18-24 25-34 35-44 45+<br />

Highlights represents above average listening<br />

47%<br />

Female<br />

16%<br />

11%<br />

7%<br />

Pop Indie Rock Rap Dance &<br />

House<br />

5%<br />

Electronica<br />

3 — Sensual 11%<br />

4 — Empowering 11%<br />

5 — Defiant 10%

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