Coffeemania - Presentation

It’s
my job!
www.
Coffeemania Franchising
.com

WHY “COFFEE”?
COFFEE IS THE SECOND MOST TRADED
PRODUCT IN THE WORLD AFTER PETROLEUM
THE ONLY PRODUCT IN THE WORLD THAT IS BOTH ADDICTIVE AND HEALTHY: COFFEE

WHY “COFFEE” SECTOR?
1KG 144
COFFEE
BEANS
means...
CUPS OF
COFFEE
ENTERTAINING PROFITABLE PRESTIGIOUS...
RESISTANT AGAINST CRISES

TEAM

ESTABLISHMENT / GROWTH RATE
2009 BRAND FOUNDATION + NAME REGISTRATION
2010 CENTRAL AUTOMATION
2011 TRANSITION TO CENTRAL MANAGEMENT OFFICE (800 m 2 )
2012 FIRST BRANCH OPENING ABROAD (MALESIA)
2013 TRANSITION TO CENTRAL FROZEN SYSTEM
2013 FOUNDATION OF COFFEE PRODUCTION FACILITY
2014 FOUNDATION OF ADVERTISEMENT AGENCY
2015 EXPANSION OF COFFEE PRODUCTION FACILITY (800 m 2 )
REACHING 50 BRANCHES
2016 INCREASED GROWTH ALONG WITH THE BRAND VALUE

A SUCCESSFUL FRANCHISING EXAMPLE

BRANCH EXAMPLES

COFFEEMANIA
SYSTEM

SYSTEM
10..
izmir
20.. 30.. 40.. 50..
istanbul
antalya
trabzon

SYSTEM/ S.O.P
Business health rules
Dress code and cleaning standarts
Branch opening procedures
Music broadcasting rules
Architectural structure
Principles of corporate identity
Ordering method and goods admission
Guest admission, hosting and farewell
Automation system
Service, presentation and selection of
products

SYSTEM/ BAR RECIPE

SYSTEM/ KITCHEN GUIDE

SYSTEM/ FROZEN FOOD OPERATION
STANDARD TASTE
LESS LABOR
FAST SERVICE
WASTE-FREE METHOD
COST CONTROL

181 km
336 km
SYSTEM / FROZEN FOOD SHIPMENT
1.326km
500 km
586 km
483 km
807km
756km
1.177 km
38 km
839km
325 km
557km
1.084 km
1.276 km
447km
211km
112 km
387 km
1.412 km
1.640 km
1.253 km
900 km

SYSTEM/ TRAINING
BRANCH OPENING TRAININGS
ROUTINE VISIT TRAININGS
TRAINING ON AFTER-AUDIT AND COMPLAINTS
NEW PRODUCTS TRAININGS
BRANCH TRAINING REQUESTS
PRODUCT TRAININGS BY VIDEOS
T R A I N I N G P R O C E S S
Theoretical and Practical Training

SYSTEM / SUPPLY

SYSTEM / MENU - MAGAZINE

MEDIA

BRAND’S BACKGROUND
Coffee Production
Architectural Design
Advertisement - Promotion

COFFEE PRODUCTION / Facility

“RÖSTERGILDE” MEMBER
DEUTSCHE RÖSTERGILDE
member
We are the only member
besides Germany of Deutsche Röstergilde which is the
gourmet coffee roasters guild of Germany, one of the
leading countries in coffee consumption across Europe.
Membership criteria:
Raw coffee use at high quality
Fair coffee supply
Traditional slow roasting
(minimum 12 minutes)
Low roasting temperature
(maximum 240 degrees)
Cooling with air
Being open to inspections

COFFEE PRODUCTION
EL SALVADOR
FINCA LA JOYA
INDIA
MONSOONED MALABAR AA
COSTA RICA
SHB EP TARRAZU ROYAL
MALAWI
AA PLUS PAMWAMBA
COLOMBIA
EXCELSO EP MEDDELIN
TANZANIA
AA PLUS
INDONESIA
SUMATRA LINTONG
PAPUA NEW GUINEA
SIGRI AA
ETHIOPIA
YIRGACHEFFE ORGANIC

COFFEE PRODUCTION
WE ARE
EXPERTS
IN COFFEE ROASTING

COFFEE PRODUCTION / Achievements

ARCHITECTURAL DESIGN / Design power specialized in F&B

ARCHITECTURAL DESIGN / Project Process
Before Project After

ARCHITECTURAL DESIGN / Some referances
SOMunARASI
bir balkan köftecisi

ADVERTISEMENT - PROMOTION / Gastronomy Agency

ADVERTISEMENT - PROMOTION / Portfolio (Brand Launch)
Real coffee burns again
on these soils.
KAHVE VS.

ADVERTISEMENT - PROMOTION / Portfolio (Brand Launch)

ADVERTISEMENT - PROMOTION / Portfolio (Corporate Identity)

ADVERTISEMENT - PROMOTION / Portfolio (Packaging - Poster)

ADVERTISEMENT - PROMOTION / Some referances
SOMunARASI
bir balkan köftecisi
SO MIMARLIK
KAHVE VS.

PROJECT / MANIA TV
TV

PROJECT / MANIA TV / CELEBRATIONS - ADVERTISEMENT
HAPPY MOTHER’S DAY!
The best’s choice.
DOGA SCHOOLS

PROJECT / MANIA TV / NEWS - HEALTH
SCHOOLS HAS OPENED

PROJECT / MANIA TV / PRODUCTS - COMMENTS
TURKISH COFFEE

THANK YOU...