04022017

Yinka Kolawole 08023722949
seg_kola@yahoo.com
SATURDAY Vanguard, FEBRUARY 4, 2017—39
Elixir Global acquires 100% P&G’s
Ibadan healthcare plant
BY PRINCEWILL EKWUJURU
Elixir Global Manufacturing
Food Limited, a Nigerian
entity operating under the Chanrai
Summit Group, and a sister company
of Fareast Mercantile Co Ltd, has
made a 100 percent acquisition of the
Procter & Gamble’s Ibadan
Healthcare Plant.
The plant covered by this
transaction produces medicated
throat drops well known and
accepted in the Nigerian market
under the brands Vicks Blue and
Vicks Lemon Plus.
Sivaswami Raghavan, a Director at
Elixir, said that with the acquisition
his company has also obtained the
right to manufacture and sell these
brands within Nigeria and the Sub-
Sahara African markets, in exception
of South Africa, through a Brand
Licensing Agreement, BLA, valid up
to 20 years.
Additionally, the agreement also
confers on the company “the rights
to have these products and its
variants manufactured in other third
party manufacturing locations both
within and outside Africa to meet with
the specific requirements of the large
market that it intends covering over
the brand licensing period,”
Raghavan said.
The purchase of the Ibadan plant
combined with the BLA, gives Elixir
Global a ready made market to
begin with and also provides the
ability to launch both Vicks brands and
other completely new brands in the
large Sub-Saharan African marketplace
including Nigeria.
Khululiwe Mabaso, Head Corporate
Communications/Associate Director,
Procter & Gamble, Sub-Saharan Africa
had this to say on this agreement:
“P&G is delighted to partner with a
local Nigerian party to continue
building the Vicks brand not only in
Nigeria but across many other parts
of Africa.”
Diamond Bank, Jumia Food set to delight customers
Diamond Bank Plc has entered
into partnership with Jumia
Food to delight its customers with
the food they love. The partnership
kicked off with a customer loyalty
campaign to ‘Diamond’s Xclusive’
customers in Lagos and Abuja from
the 19th of January, 2017 for a twomonth
period.
Commenting on the bank’s
decision to embark on the
partnership, Mrs Aishah Ahmad,
Head, Consumer Banking, said, “At
Diamond, we are committed to our
beyond banking ethos which seeks
to integrate banking with our
customers’ lifestyles.
“With this partnership, our
‘Xclusive’ customers will enjoy 30
per cent off their first order on Jumia
Food, giving them access to the
finest cuisines from Nigeria and
across the world via over 200 select
restaurants, delivered to their door”
she said.
Reiterating Aishah, Olamide
Bada, Managing Director of Jumia
Food said: “We recognize Diamond
Bank as a premier financial
institution, often at the forefront of
innovation in order to benefit its
customers. Our common goal is
great customer experience, which
makes this partnership mutually
rewarding”.
‘Unilever committed to Nigeria’s economic growth’
BY PRINCEWILL EKWUJURU
Unilever Africa President, Mr.
Bruno Witvoet, has said that
the company is committed to actively
contribute to the economy and
growth of the manufacturing sector
in Nigeria.
He said this when the
management of the company visited
Governor of Kaduna State, Mallam
Nasir El-Rufai, where he told the
governor that the company was
ready to enhance the growth of the
manufacturing sector to help grow
the country’s economy.
Witvoet commended the
development strategy of the
Governor of Kaduna State in
ensuring the state is inclusive in
economic growth and socio-economic
transformation which translates into
substantial improvements in the
quality of lives of Kaduna citizens.
He signed a Memorandum Of
Understanding with the governor on
the Kaduna Emergency Nutrition
Action Plan (KADENAP) which is an
initiative championed by the Wife of
L-R: Frank Le Bris, Managing Director, Nigerite Limited; Arc. Adebayo Dipe,
Permanent Secretary, Ministry of Housing, Lagos State; Dirk Modderman,
Managing Director, Emenite Limited and Banjo Abimbola, Sales Manager,
Nigerite Limited, during the launch of KalsiClad by Nigerite at the company’s
head office in Ikeja, Lagos
the Governor, Hajia Aisha (Ummi)
Garba El-Rufai aimed at tackling
Anaemia/Malnutrition in the
State.
This is in furtherance to the
company’s Sustainability Strategy-
Unilever Sustainable Living Plan
(USLP).
In his response, Governor El-
Rufai commended the company for
their efforts in the sustainable
development of Kaduna State. He
reassured the team of the
government’s assistance whenever
there is an expansion plan within
and outside the state.
Dana bags air crew of the year award
ADana Air crew member, Mrs Joy Odimgba, recently bagged the
Air Crew of the Year award at the Nigeria Aviation Awards held
at Welcome Centre, Airport road Lagos.
Odimgba, while speaking to newsmen after the award said, “I am
delighted to have won the award for Air Crew of the Year and this
underscores the effort we put in daily to ensure that all our guests
enjoy our award-winning hospitality on-board our flights. For us at
Dana Air, our customers come first and we will continue to keep them
smiling at every opportunity.”
She dedicated the award to the entire Dana Air Crew and the
Management for the constant training and retraining while urging
passengers to take advantage of the airline’s customer-centric offers
and rewards.
Already in its 7th year, the Nigerian Aviation Awards is an annual
award put together to recognize excellence in all spheres of the aviation
industry.
FirstBank gets global
brands awards
First Bank of Nigeria limited has
won the “Best Banking Brand,
Nigeria 2016” and “Best Banking
Performer, Nigeria 2016” in the Global
Brands Awards.
The awards are instituted to identify
and recognise the significance of
exceptional service delivery and reward
performance.
According to Global Brands Magazine,
the organizers of the award, the awards
reflect the countless hours of time and
efforts spent by FirstBank employees in
achieving the vision of the company and
making its customers happy.
Group Head, Marketing and Corporate
Communications, First Bank of Nigeria
Limited, Mrs. Folake Ani-Mumuney, in
a statement said: “The awards are a
testament to FirstBank’s unwavering
commitment to put customers first and at
the heart of our business in line with our
‘You First’ mantra. We will always deliver
the ultimate ‘gold standard’ of value and
excellence.
“Our financial services knowledge and
practices lead the market in ensuring that
we understand our customers and surpass
their expectations as we strive for a better
way of delivering first-class service and
experience.”
NETSHOP rakes in
N3m from half year
operation
BY PRINCEWILL EKWUJURU
NETSHOP, an e-commerce and event
ticketing platform, says it earned
N3million ($6,000) in revenue by selling over
350 items, reached about a million people
and listed over 20 products on its website.
NETSHOP Founder, Ayeni Adekunle,
during the review of the activities of the e-
shop in Lagos, said the platform made
N3million, ($6,000) from its six months of
operation, sold over 350 items, reached about
a million people and listed over 20 products
on its website.
“We are creating opportunities for those
who love entertainment to be able to
conveniently access the products they want;
be it tickets to events, merchandise, books,
and everything else. We wanted to place
entertainment products right where there’s
demand for them - on entertainment platforms
where their consumers come to regularly,” he
said.
The netng has over 20 million users across
our different platforms, so we thought there’s
no better place to discuss, say, a new 2face
Idibia perfume line, a Mercy Johnson hair
product, a Wizkid concert, or a Julius Agwu
book”, he noted.
Usually, most event planners complain of
poor corporate sponsorship with many
artistes unable to go on tours or host their
own shows, while those who do are unable to
sell to their real fans until event day. Events in
Lagos, Abuja and Port Harcourt are
dominated by “VVIP” tables mostly sold to
corporates and money-bags.
In 2016, that trend changed a bit, with the
coming of platforms like NETSHOP. From
awards, shows to music concerts, over 45
percent of attendees bought their tickets
online, with most of the NETSHOP events
being sold out weeks before D-Day.
As the trend continues, it is evident that
growth opportunities still abound in Nigeria’s
e-commerce sector for content publishers,
particularly platforms that understand
Nigerian entertainment consumers, and that
have direct access to both fans and stars like
NET does.
NET is one of the few media companies
placing a foot in e-commerce, testing the
waters and hoping to develop new business
areas to ensure survival at a time when
advertising revenues continue to dwindle as
seen in Google’s recent decision to pull 1.7
billion ads off its network, he stated.