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THE GLOBAL <strong>ESPORTS</strong> MARKET 3 12 ©2017 Newzoo
FREE 2017 <strong>ESPORTS</strong> MARKET REPORT REVENUE SPLIT GLOBAL The coming year will see the Esports Economy grow to $696 million, a year-on-year growth of 41.3%. Brands are expected to spend $516 million, broken down into $155 million on advertising, $266 million on sponsorship, and a further $95 million on media rights. Consumer spending this year on merchandise and tickets will amount to $64 million. The remaining $116 million is the total investment that game publishers will make into esports, the share that is not directly recouped by any of the other revenue streams. It illustrates that, for most game publishers, esports is currently not a profitable business. However, their investment is justified by the positive impact on game revenues and the future potential of their esports activities as a stand-alone business. FULL 119-PAGE REPORT SUBSCRIBE: newzoo.com/esports-report-2017 REVENUES PER STREAM GLOBAL | 2017 MEDIA RIGHTS ADVERTISING SPONSORSHIP MERCHANDISE & TICKETS GAME PUBLISHER FEES GAME PUBLISHER FEES $115.8M +17.9% 17% 14% MEDIA RIGHTS $95.2M +81.5% MERCHANDISE & TICKETS $63.7M +42.4% 9% 2017 TOTAL $696M +41.3% YEAR ON YEAR 22% ADVERTISING $155.3M +21.0% SPONSORSHIP $266.3M +57.7% 38% * Newzoo’s esports revenue figures always exclude revenues from betting, fantasy leagues, and similar cash-payout concepts, as well as revenues generated within games. ©2017 Newzoo 13
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ESPORTS

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