ESPORTS
Newzoo_Free_2017_Global_Esports_Market_Report
Newzoo_Free_2017_Global_Esports_Market_Report
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FREE 2017 <strong>ESPORTS</strong> MARKET REPORT<br />
AUDIENCE OVERVIEW<br />
GLOBAL<br />
The Esports Enthusiast audience skews young and male, with half of them aged between 21-35 and 71% men.<br />
The majority of Enthusiasts are in full-time employment and enjoy a good income. This makes them a very<br />
desirable target group for different parties, especially big brands. Esports Enthusiasts are digital natives, and<br />
are more likely to be consuming content online than through traditional media outlets.<br />
AGE/GENDER: <strong>ESPORTS</strong> ENTHUSIASTS<br />
GLOBAL | 2016<br />
F51-65<br />
1%<br />
AGE/GENDER: OCCASIONAL VIEWERS<br />
GLOBAL | 2016<br />
F51-65<br />
1%<br />
M51-65<br />
1%<br />
F10-20<br />
7%<br />
F21-35<br />
14%<br />
M36-50<br />
12%<br />
F36-50<br />
7%<br />
191<br />
MILLION<br />
M10-20<br />
20%<br />
M21-35<br />
38%<br />
F21-35<br />
17%<br />
F10-20<br />
11%<br />
M51-65<br />
2%<br />
F36-50<br />
10%<br />
194<br />
MILLION<br />
M36-50<br />
15%<br />
M10-20<br />
17%<br />
M21-35<br />
27%<br />
FULL-TIME JOB<br />
GLOBAL | 2016<br />
HIGH HOUSEHOLD INCOME<br />
GLOBAL | 2016<br />
50%<br />
58%<br />
62%<br />
37%<br />
47%<br />
50%<br />
ONLINE POPULATION OCCASIONAL VIEWERS <strong>ESPORTS</strong> ENTHUSIASTS<br />
18 ©2017 Newzoo
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