ESPORTS
Newzoo_Free_2017_Global_Esports_Market_Report
Newzoo_Free_2017_Global_Esports_Market_Report
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FREE 2017 <strong>ESPORTS</strong> MARKET REPORT<br />
INDUSTRY POTENTIAL<br />
GLOBAL<br />
Esports Enthusiasts will spend an average of $3.64 each in 2017. This includes all revenue streams, while the<br />
average direct spending per fan on merchandise, tickets, or subscriptions is $0.33 in 2017. Revenues per Esports<br />
Enthusiast will grow to $5.20 by 2020. Fan spending is still low compared to traditional sports, as esports<br />
content is still largely available for free and the money spent on merchandise remains relatively small. If<br />
the average direct spend per fan increased to $2.00, the industry would generate more than $1 billion this year.<br />
AVERAGE <strong>ESPORTS</strong> REVENUES PER ENTHUSIAST<br />
GROWTH SCENARIOS | GLOBAL | 2013 -2021<br />
$15<br />
is the average revenue<br />
per fan for basketball<br />
worldwide, and $54 for all<br />
sports put together.<br />
AV ERAGE<br />
REVENUE PER<br />
ENTHUSIAST<br />
TOTAL <strong>ESPORTS</strong><br />
REVENUES<br />
$1.0Bn<br />
$5.2<br />
$3.6<br />
>$3Bn<br />
$11<br />
$5.2<br />
$1.5Bn<br />
ALTERNATIVE<br />
OPTIMISTIC<br />
SCENARIO<br />
REPORT<br />
SCENARIO<br />
$2.7<br />
$0.3Bn<br />
$0.7Bn<br />
TOTAL <strong>ESPORTS</strong><br />
REVENUES<br />
2013<br />
2014<br />
2015 2016 2017 2018 2019 2020 2021<br />
GLOBAL N UMBER OF<br />
<strong>ESPORTS</strong> ENTHUSIASTS<br />
120M 191M 286M<br />
©2017 Newzoo<br />
15
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