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Franchise or Management contract with Accor -; Which Brand?

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<strong>Franchise</strong> <strong>or</strong> <strong>Management</strong> <strong>contract</strong> <strong>with</strong> Acc<strong>or</strong> –<br />

<strong>Which</strong> <strong>Brand</strong>?<br />

Sofitel Paris Le Faubourg - France<br />

© Glenn Aitken<br />

1st International hotel operat<strong>or</strong> and the 1st franchis<strong>or</strong> in France <strong>with</strong> m<strong>or</strong>e than 700 hotels,<br />

Acc<strong>or</strong> offers about 15 brands from luxury to budget, that are recognized and appreciated<br />

around the w<strong>or</strong>ld : Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all<br />

seasons, Etap Hotel, hotelF1, Motel6, Studio6 ... Thalassa sea & spa and Lenôtre.


Life is Magnifique<br />

W<strong>or</strong>ld class hotels and French elegance. Located in the w<strong>or</strong>ld’s most exclusive destinations, Sofitel is<br />

the first European luxury brand. Sofitel has 2 sister brands: “Sofitel Legend”: a collection of legendary<br />

properties and “So by Sofitel”: chic and contemp<strong>or</strong>ary boutique hotels.<br />

To learn m<strong>or</strong>e about the brand Sofitel<br />

Technical & <strong>Brand</strong> Characteristics (184k)<br />

M<strong>or</strong>e inf<strong>or</strong>mation about our <strong>contract</strong>s<br />

M<strong>or</strong>e inf<strong>or</strong>mation about expertises<br />

Check in, chill out<br />

A w<strong>or</strong>ldwide netw<strong>or</strong>k of upscale hotels and res<strong>or</strong>ts dedicated to business travelers and meeting<br />

<strong>or</strong>ganizers. Located in the heart of maj<strong>or</strong> cities and near leading airp<strong>or</strong>ts, Pullman provides a<br />

complete array of personalized services and innovative technologies.<br />

To learn m<strong>or</strong>e about the brand Pullman<br />

Technical & <strong>Brand</strong> Characteristics (184k)<br />

The art of staying<br />

A new collection of hotels remarkable in their personality, each hotel in the collection provides a unique


A new collection of hotels remarkable in their personality, each hotel in the collection provides a unique<br />

st<strong>or</strong>y to tell, a distinctive personality and an <strong>or</strong>iginal experience.<br />

To learn m<strong>or</strong>e about the brand MGallery<br />

Technical & <strong>Brand</strong> Characteristics (184k)<br />

M<strong>or</strong>e inf<strong>or</strong>mation about our <strong>contract</strong>s<br />

M<strong>or</strong>e inf<strong>or</strong>mation about expertises<br />

Designed f<strong>or</strong> Natural Living<br />

Located in the main international destinations, Novotel promotes the well-being of business and<br />

leisure travelers, <strong>with</strong> spacious rooms equipped f<strong>or</strong> w<strong>or</strong>k and relaxation, a 24/24 healthy-eating<br />

restaurant service, meeting rooms, attentive staff, special children's areas and fitness and relaxation<br />

facilities.<br />

To learn m<strong>or</strong>e about the brand Novotel<br />

Technical & <strong>Brand</strong> Characteristics (139k)<br />

Space, pleasure and hospitality are the Suite Novotel values that target a medium-stay clientele.<br />

The 30m² Suite is a flexible space which guests can arrange to suit their needs (sleep, relaxation,<br />

w<strong>or</strong>k). F<strong>or</strong> Suite Novotel's frequent traveler clientele, round-the-clock services promise m<strong>or</strong>e<br />

freedom and autonomy f<strong>or</strong> a truly pleasurable stay.<br />

Netw<strong>or</strong>k as of 31 December 2009: 26 hotels in 6 countries


To learn m<strong>or</strong>e about the brand SuiteNovotel<br />

Technical & <strong>Brand</strong> Characteristics (139k)<br />

Meet the Mercures<br />

Located in city centers, seaside and mountain res<strong>or</strong>ts, Mercure hotels nurture a personality that<br />

resonates <strong>with</strong> local environment, offering guests the pleasure of discovering authentic products and<br />

services.<br />

To learn m<strong>or</strong>e about the brand Mercure<br />

Technical & <strong>Brand</strong> Characteristics (139k)<br />

Just like at home, throughout Europe<br />

Comprising 80-140 apartments and located in large cities, Adagio City Aparthotel offers home like<br />

amenity f<strong>or</strong> medium <strong>or</strong> long stays. Each apartment has fully equipped kitchen, living room and an office<br />

<strong>with</strong> Wifi.<br />

To learn m<strong>or</strong>e about the brand Adagio<br />

Technical & <strong>Brand</strong> Characteristics (139k)<br />

M<strong>or</strong>e inf<strong>or</strong>mation about our <strong>contract</strong>s<br />

M<strong>or</strong>e inf<strong>or</strong>mation about expertises<br />

All is all you need<br />

A new non standardized economy hotels chain, located in city center <strong>or</strong> in leading activity centers, all<br />

seasons combines the charm of independent hotels <strong>with</strong> the benefits of a maj<strong>or</strong> chain. It features


A new non standardized economy hotels chain, located in city center <strong>or</strong> in leading activity centers, all<br />

seasons combines the charm of independent hotels <strong>with</strong> the benefits of a maj<strong>or</strong> chain. It features<br />

all-inclusive rates that deliver a wide range of services.<br />

To learn m<strong>or</strong>e about the brand all seasons<br />

Technical & <strong>Brand</strong> Characteristics (179k)<br />

hotels the way you like them<br />

ibis, global benchmark in economy hotels, delivers consistently high-quality accommodation and<br />

services <strong>with</strong> the best value f<strong>or</strong> money: a well-designed and fully-equipped bedroom, maj<strong>or</strong> hotel<br />

services available 24/7 and a wide choice of on-site food and beverage options.<br />

To learn m<strong>or</strong>e about the brand ibis<br />

Technical & <strong>Brand</strong> Characteristics (179k)<br />

M<strong>or</strong>e inf<strong>or</strong>mation about our <strong>contract</strong>s<br />

M<strong>or</strong>e inf<strong>or</strong>mation about expertises<br />

Be smart. Stay smart<br />

Mainly operated in Europe, Etap Hotel is a standardized budget chain offering rooms up to 3 people.<br />

The brand proposes a new room and public areas concept <strong>with</strong> m<strong>or</strong>e design, comf<strong>or</strong>t and functionality.<br />

Outside Europe, the same product is marketed in the southern hemisphere under the F<strong>or</strong>mule 1 brand


To learn m<strong>or</strong>e about the brand Etap Hotel/F<strong>or</strong>mule 1<br />

Technical & <strong>Brand</strong> Characteristics (144k)<br />

Pay less, travel m<strong>or</strong>e!<br />

Operated only in France, hotelF1 is a standardized budget chain offering rooms up to 3 adults.<br />

To learn m<strong>or</strong>e about the brand hotelF1<br />

Technical & <strong>Brand</strong> Characteristics (144k)<br />

We’ll Leave the Light on f<strong>or</strong> You<br />

Motel 6 is the N<strong>or</strong>th America’s leading budget hotel chain, offering comf<strong>or</strong>table rooms at the lowest<br />

price of any national chain. The revolutionary prototype of “Phoenix room” is available on market<br />

already and symbolizes Motel 6‘s renewal, dynamism and innovation spirit.<br />

To learn m<strong>or</strong>e about the brand Motel 6<br />

Technical & <strong>Brand</strong> Characteristics (144k)<br />

Extend you stay, not your budget<br />

Studio 6 offers the comf<strong>or</strong>t of furnished studio apartments at aff<strong>or</strong>dable, low weekly rates <strong>with</strong> hotel<br />

amenities. Studio 6 conveniently located in maj<strong>or</strong> business complexes in the United States and Canada<br />

<strong>with</strong> easy access to shopping centers, entertainment and restaurants.


To learn m<strong>or</strong>e about the brand Studio6<br />

Technical & <strong>Brand</strong> Characteristics (144k)<br />

M<strong>or</strong>e inf<strong>or</strong>mation about our <strong>contract</strong>s<br />

M<strong>or</strong>e inf<strong>or</strong>mation about expertises

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