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IMPACT<br />
Fullback<br />
Fullbacks allow advertisers to share their brand with the transit audience,<br />
impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact<br />
and presence of a billboard on the move.<br />
Fullbacks are one of the best<br />
formats when it comes to<br />
delivering impact at scale. They<br />
offer a lengthened viewing<br />
opportunity due to their position<br />
on the vehicle and achieve high<br />
impact because of their size and<br />
dominance of the space.
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