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Our unique Transit portfolio offers brands…<br />
UBIQUITY + RECEPTIVITY + LONGIEVITY<br />
all whilst moving around our cities
In 2017 we’re…
MOVEMENT<br />
attracts<br />
A T T E N T I O N<br />
… IT SPARKS ACTIVITY IN THE<br />
BRAIN AND MAKES <strong>TRANSIT</strong><br />
ADVERTISING STAND OUT.
MOVEMENT<br />
triggers<br />
M E M O R Y<br />
E M O T I O N<br />
A T T E N T I O N<br />
E N G A G E M E N T
<strong>TRANSIT</strong> FORMATS<br />
MEET THE MOVERS
IMPACT<br />
Maxitram<br />
MaxiTrams are an iconic part of Melbourne’s and Adelaide’s streetscape.<br />
They signify market dominance, ownership of the streets and an elevated<br />
perception of your brand.<br />
With APN Outdoor’s Maxitrams,<br />
you can pinpoint your coverage<br />
area, and ensure exposure in key<br />
retail and business precincts.<br />
Maxitrams can be used as stand<br />
alone or as a tactical component<br />
of a multi layered campaign, but<br />
one things for sure, it will get<br />
noticed!
IMPACT<br />
Supertram<br />
Supertram convey dominance, ownership and an elevated perception of<br />
your brand. Like any wrapped vehicle, they own the streets and demand<br />
attention from all angles.<br />
The Supertram allows advertisers to<br />
focus on a key coverage area,<br />
whilst ensuring ensure exposure in<br />
key retail and business precincts.<br />
Like other wrapped vehicles, the<br />
Supertram can be used as stand<br />
alone feature or as a tactical<br />
component of a multi layered<br />
campaign.
IMPACT<br />
Maxibus<br />
The Maxibus format dominates the streetscape, and is able to command<br />
attention everywhere it travels. Maxibuses ensure noticeability and facilitate<br />
an elevated perception of your brand.<br />
The Maxibus allows advertisers be<br />
active across a large coverage<br />
area, ensuring exposure in key<br />
retail, business and residential<br />
precincts. Like other wrapped<br />
vehicles, the Maxibus can be used<br />
as stand alone feature or as a<br />
tactical component of a multi<br />
layered campaign.
IMPACT<br />
Megaside<br />
The Megaside provides the ultimate creative canvas, combining high impact<br />
premium panels with frequency and proximity to city and key suburban<br />
locations. The true ‘King of the CBD’<br />
The Megaside acts as a Large<br />
Format billboard on the move. This<br />
format generates mass impact<br />
and its size and scale signify<br />
premium quality. This format is<br />
generally focussed in and around<br />
the CBD ensuring business and<br />
retail exposure, but also travels into<br />
residential areas.
IMPACT<br />
Showcase<br />
The Showcase format allows brands to Showcase their advertising boldly on<br />
the bus side, speaking directly to a large audience. The format delivers<br />
impact that is likened to that of a large format billboard, amplified by being<br />
on the move.<br />
The Showcase format performs<br />
particularly well delivering impact<br />
at scale, reaching large<br />
audiences, frequently throughout<br />
the week. Their position on the<br />
vehicle enables facilitates a string<br />
brand moment, reaching<br />
pedestrian, cycling and vehicular<br />
traffic.
IMPACT<br />
Fullback<br />
Fullbacks allow advertisers to share their brand with the transit audience,<br />
impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact<br />
and presence of a billboard on the move.<br />
Fullbacks are one of the best<br />
formats when it comes to<br />
delivering impact at scale. They<br />
offer a lengthened viewing<br />
opportunity due to their position<br />
on the vehicle and achieve high<br />
impact because of their size and<br />
dominance of the space.
BROADCAST<br />
Portrait Side<br />
The combination of kerbside and roadside exposure impacts commuters,<br />
pedestrians and vehicles simultaneously. A third bigger than alternative<br />
outdoor portrait formats, Portrait Sides ensure your brand gets noticed.<br />
Portrait Sides have unrivalled<br />
ability to provide campaign<br />
visibility. The combination of<br />
impact and broad geographical<br />
coverage make Portraits Sides the<br />
ideal way to maintain top of mind<br />
when it comes to brand<br />
awareness and consideration.
BROADCAST<br />
Portrait Back<br />
Portrait Backs are an ideal way to impact motorists. This formats allows for<br />
flexible campaign weights, facilitates broad distribution and provides an<br />
opportunity to create brand ubiquity with tactical applications.<br />
Portraits are one of the most cost<br />
effective formats, providing strong<br />
reach and frequency across all<br />
major markets. The portrait back<br />
predominantly impacts the<br />
vehicular audience, speaking<br />
directly to drivers.
BROADCAST<br />
Superside<br />
The Superside format offers eye level exposure to hundreds of thousands of<br />
bus commuters daily, as well as impacting business districts and built up<br />
shopping precincts day in and out.<br />
The unique design of the Superside<br />
format ensures all commuters<br />
boarding the tram are exposed to<br />
the advertising, amplifying the<br />
power of a call to action as<br />
audiences begin their journey. This<br />
format can also be effectively<br />
used for multiple message<br />
sequencing.
BROADCAST<br />
Tram Sky Breaker<br />
Sky breakers are unique to trams and provide a powerful street level bulletin,<br />
and penetrate CBD and suburban areas effectively. Providing an alternate<br />
transit format<br />
Sky breakers can be used for<br />
both broadcast and tactical<br />
applications, and are ideal for URL<br />
or headline style executions.<br />
Positioned above the traffic, they<br />
elevate the message above the<br />
streetscape and speak to large<br />
audiences.
BROADCAST<br />
City Square<br />
City Squares provide a powerful format to build frequency, and penetrate<br />
CBD and suburban areas effectively. Featured on trams only there are four<br />
dedicated panels per tram with two on each side.<br />
A square format ideal for both<br />
simple headlines as well as brand<br />
and retail messages, the City<br />
Square panels are 50% larger than<br />
street furniture and are positioned<br />
on central city routes.
BROADCAST<br />
Metroback<br />
MetroBacks are a cost effective way to position your brand in front of a large<br />
audience, with exceptional, eye level exposure to motorists.<br />
MetroBacks are available from<br />
most depots and can be bought<br />
line-by-line, or in the<br />
recommended light, medium and<br />
heavyweight packs. Panels can<br />
also be bought by market and<br />
skewed to different locations<br />
depending on the needs of the<br />
advertiser.
ENGAGEMENT<br />
Interiors<br />
Interiors are the unique formats that speaks to a receptive passenger<br />
audience who have ample time to read and absorb advertising messages.<br />
The average bus trip is 37 minutes so interiors have plenty of time to impact.<br />
Interiors speak to a captive<br />
audience provides an opportunity<br />
to inform or entertain the<br />
audience and generate a high<br />
level of engagement
So next time you need a format that delivers….<br />
BROADCAST + IMPACT +<br />
ENGAGEMENT<br />
Look no further than<br />
<strong>TRANSIT</strong>
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