TRANSIT GEAR CHANGE BOOK

Our unique Transit portfolio offers brands…
UBIQUITY + RECEPTIVITY + LONGEVITY
They’re
everywhere!
They go where
your audience go.
The most liked
and most
noticeable
format in Outdoor.
Great results
for a greater
length
of time.

And in 2017 we’re…

MOVEMENT
attracts
A T T E N T I O N
… IT SPARKS ACTIVITY IN THE
BRAIN AND MAKES TRANSIT
ADVERTISING STAND OUT

MOVEMENT
triggers
M E M O R Y
E M O T I O N
A T T E N T I O N
E N G A G E M E N T

TRANSIT FORMATS
MEET THE MOVERS

IMPACT
Maxitram
Maxitrams are an iconic part of Melbourne and Adelaide’s streetscape. They
signify market dominance, ownership of the streets and an elevated
perception of your brand.
- Pinpoint your coverage area
- Ensure exposure in key retail and
business precincts
- Can be used as stand alone or as a
tactical component of a multi
layered campaign

IMPACT
Supertram
Supertrams convey dominance, ownership and an elevated perception of
your brand. Like any wrapped vehicle, they own the streets and demand
attention from all angles.
- Focus on a key coverage area,
whilst ensuring ensure exposure in
key retail and business precincts
- Can be used as stand alone feature
or as a tactical component of a
multi layered campaign.

IMPACT
Maxibus
The Maxibus format dominates the streetscape, and is able to command
attention everywhere it travels. Maxibuses ensure noticeability and facilitate
an elevated perception of your brand.
- Active across a large coverage
area
- Ensure exposure in key retail,
business and residential precincts
- Can be used as stand alone feature
or as a tactical component of a
multi layered campaign.

IMPACT
Megaside
The Megaside provides the ultimate creative canvas, combining high impact
premium panels with frequency, proximity to city and key suburban
locations. The true ‘King of the CBD’
- Acts as a Large Format billboard on
the move
- Generates mass impact and
signifies premium quality
- Generally focussed in and around
the CBD ensuring business and retail
exposure
- Travels into residential areas.

IMPACT
Showcase
The Showcase format allows brands to showcase their advertising boldly on
the bus side, speaking directly to a large audience. The format delivers
impact that is likened to that of a large format billboard, amplified by being
on the move.
- Delivers impact at scale
- Reaches large audiences frequently
throughout the week
- Facilitates strong brand message
reaching pedestrian, cycling and
vehicular traffic.

IMPACT
Fullback
Fullbacks allow advertisers to share their brand with the transit audience,
impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact
and presence of a billboard on the move.
- One of the best formats when it
comes to delivering impact at scale
- Offer a lengthened viewing
opportunity due to their position on
the vehicle
- Achieve high impact through size
and dominance.

BROADCAST
Portrait Side
The combination of kerbside and roadside exposure impacts commuters,
pedestrians and vehicles simultaneously. A third bigger than alternative
outdoor portrait formats, Portrait Sides ensure your brand gets noticed.
- Unrivalled ability to provide
campaign visibility
- Facilitate combination of impact
and broad geographical coverage
- An ideal way to make brands top of
mind when it comes to brand
awareness and consideration.

BROADCAST
Portrait Back
Portrait Backs are an ideal way to impact motorists. This formats allows for
flexible campaign weights, facilitates broad distribution and provides an
opportunity to create brand ubiquity with tactical applications.
- One of the most cost effective
formats
- Provide strong reach and frequency
across all major markets
- Predominantly impacts the
vehicular audience, speaking
directly to drivers.

BROADCAST
Superside
The Superside format offers eye level exposure to a multitude of commuters
daily, as well as impacting business districts and built up shopping precincts
day in and day out.
- Unique design ensures all
commuters boarding the tram are
exposed to the advertising
- Amplifies the power of a call to
action as audiences begin their
journey
- Can be effectively used for multiple
message sequencing.

BROADCAST
Tram Sky Breaker
Sky breakers are unique to trams and provide a powerful street level bulletin,
penetrating CBD and suburban areas effectively.
- Used for both broadcast and
tactical applications
- Ideal for URL or headline style
executions
- Positioned above the traffic, they
elevate the message above the
streetscape speaking to large
audiences.

BROADCAST
City Square
City Squares provide a powerful format to build frequency, and penetrate
CBD and suburban areas effectively. Featured on trams only there are four
dedicated panels per tram with two on each side.
- Square format ideal for both simple
headlines as well as brand and retail
messages
- The City Square panels are 50%
larger than street furniture
- Positioned on central city routes.

BROADCAST
Metroback
MetroBacks are a cost effective way to position your brand in front of a large
audience, with exceptional, eye level exposure to motorists.
- Cost effective format speaking
directly to drivers
- Available from most depots and
can be bought line-by-line, or in the
recommended packs
- Can be skewed to different
locations depending on the needs
of the advertiser.

ENGAGEMENT
Interiors
Interiors are the unique formats that speaks to a receptive passenger
audience who have ample time to read and absorb advertising messages.
The average bus trip is 37 minutes so interiors have plenty of time to impact.
- Speak directly to a captive
audience
- Provide an opportunity to inform
and entertain commuters and
generate a deeper level of
engagement.

So next time you need a format that delivers….
BROADCAST + IMPACT +
ENGAGEMENT
Look no further than
TRANSIT