6 Steps To Create A Great Product Listing At Walmart.com

6 Steps to Create a Great
Product Listing at
Walmart.com

Step 1: Choose the Right Category and Subcategory
There are 24 universal categories created by the Walmart. All the categories are created
taking into account the general segmentation practices adopted by the retailers and
sellers worldwide.
Each category has a sub category. And these categories and subcategories corresponds to
specific set of attributes necessary to best explain the features of a particular product.
Choosing a right category helps you sell your products effectively.
Read for full information:“Explained: How to select Best Category for an Item”, Source:
Walmart.com

Step 2: Fulfill the Product Image Requirement
Image, probably, is the centerpiece of the information for most products. Good Quality
image can prove to be a make-and-break decisions for your potential customers.
Though great image is necessity but not the entire thing. There is a standard formatting,
size, URL and image resolutions recommendation. Complying with all these factors
enriches the quality of your content.
Read for full information: “Explained: The item image guidelines”, Source:
Walmart.com

Step 3: Fill Out the Item Setup Template
After finishing up the image set-up tasks, the next step in product listing at walmart.com is
preparing to fill out the item setup templates. These requires are the details of a product
to be filled that makes them unique and able to be offered for selling at Walmart.com.
These details contains Product Identification attributes, Item description attributes, Pricerelated
attributes Just download the relevant template/XSD to proceed with defining the
attributes step after choosing the relevant category for your product(s).
Read for full information: “Explained: Filling Out Item Setup Excel Templates In Seller
Center”, Source: Walmart.com

Step 4: Segment Similar Items in Variant Groups
Variant Products can be easily understood as a group of products that differs from their
group only by few attribute. Like Shirts of different sizes and colors are different
variations of the same design.
The details contain the Variant Group ID, Variant Attribute Name, Swatch Images etc. It is
utmost important to fill the details of your variant products or they won’t be made live.
Read for full information: “Explained: How To Set Up A Variant Group”, Source:
Walmart.com

Step 5: Guidelines for Setting up Refurbished Items
Since Walmart permits you even to sell the refurbished products on its platform, it
expects you to be transparent with your offerings or customer's risk purchasing a
refurbished item and getting dissatisfied.
For this Walmart provides certain guidelines to follow. To know the process, read “How
To Create A Refurbished Item In Walmart Marketplace” (Source: Walmart.com)

Step 6: Use Best SEO Practices
Mere uploading your products at Walmart won’t do any good. You’ve to make them visible
and for it content is an important part. Carefully knit your KEYwords into your content to
increase the visibility of the products. Not only this is great practice for product listing at
walmart.com but for all the marketplace platforms.
Read “Using SEO Best Practices In Your Item Descriptions” to learn what tweaks you can
make in Product Description, Short Description and Long Description.

Using these 6 practices you can make your products visibility best on
Walmart.com. Not only does will it help in making the products live at Walmart at
earliest, also you will be best placed to vouch for the top positions in the Walmart
product search results.

THANK YOU