JFC Company Profile FINAL
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The Galleria – Winter Fair<br />
Watch the video 2015 HERE and 2016 HERE on the John Fredy Creative YouTube Channel<br />
OVERVIEW<br />
OBJECTIVE SOLUTION VALUE ADDED<br />
For the second year running, The<br />
Galleria at Al Maryah Island in Abu<br />
Dhabi asked us to deliver the highly<br />
the successful Winter Fair.<br />
As well as a vibrant winter market and<br />
bazaar, the mall wanted festive decor,<br />
including fake snow on the outdoor<br />
promenade along with a six-week<br />
calendar of entertainment to ensure<br />
new as well as repeat footfall over this<br />
competitive period.<br />
We designed and installed a winter<br />
wonderland with traditional German<br />
market stalls<br />
Created a varied programme of<br />
entertainment including Live Bands,<br />
Santa Claus and Winter.<br />
We project managed and delivered a full<br />
37 consecutive day programme as well<br />
as designing the theming, staging and<br />
entertainment.<br />
Included Christmas Tree Lighting<br />
Ceremony with media coverage, mall<br />
decor and a “Nutcracker Suite”<br />
roaming performance.<br />
Delivered with very short lead-in of five<br />
weeks. All stalls booked and we created<br />
local community interest by inviting<br />
local choirs from schools and clubs to<br />
take part in the music sessions.<br />
Increased visitor numbers and footfall<br />
achieved.
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