JFC Company Profile FINAL

Line Investments – Fashion Show
OVERVIEW
OBJECTIVE SOLUTION VALUE ADDED
Lulu Mall in Fujairah wanted to
launch and promote their brands and
retailers’ Autumn and Winter 2015
collections through a family fashion
show and through this drive footfall
and retail sales for its tenants.
The event involved considerable
liaison with retailers’ to ensure
coverage of their collections and
driving on the day purchases.
From concept through to design,
staging, supplying models and
developing the music content and
choreography and make-up to
managing and delivering the event; we
created an exciting and exhilarating
fashion show which promoted the
Autumn and Winter collections for a
variety of designers and retailers from
high fashion and kids’ clothes to
men's and Emirati women’s
collections.
We took on the role of liaising with
retailers to ensure delivery of
promoted fashion items.
In the process we created a complete
ongoing fashion exhibition of all the
collections shown at the event which
enabled members of the audience to
easily locate and purchase items
easily demonstrating immediate
ROI for those involved.