The_Complete_Guide_to_Facebook_Marketing

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Reach Out to People Have you ever received comments on your Facebook page that you wanted to follow up on? Using your Facebook page, you can’t privately message someone unless they have contacted your page first. This is a situation where your personal profile comes in handy. You can attempt to send a private message to the person using your personal profile. If you’re not friends with them, your message may end up in the Other folder. But, at least you can reply to the person’s comment on your page and say that you sent them a private message. This approach could help you solve customer service issues in non-public space. Utilize Facebook Groups The best way to use your Facebook personal profile as a part of your business marketing strategy is to utilize Facebook groups. Facebook groups have a much higher organic reach in the news feed than pages have. While there may not be studies on the reach of Facebook groups just yet, if you belong to a Facebook group, you know that you see updates from that group more than you see updates from your friends or the pages you like. To utilize Facebook groups for your business, you have two options: join pre-existing groups or create your own group. Market Your Business in Facebook Groups To get familiar with Facebook groups, start by joining pre-existing groups related to your business, location, or industry. In other words, groups that your customers are most likely to join. For example, local business owners can join word-of-mouth or business referral groups in their area. These are groups that locals join to get recommendations for products and services in their area. To get the most business exposure in a Facebook group, you will want to be a valuable contributor to the group. In particular, you will want to keep an eye out for updates related to your business. An The Complete Guide to Facebook Marketing 54
accountant in a local business referral group could start by answering any finance or tax related questions that pop up. By building a helpful presence in the group, people are likely to recommend you to anyone who asks an accounting related question or anyone who is looking for an accountant. Create Your Own Facebook Group If there are no groups that mesh well with your business, or you want to get more out of Facebook groups, you may want to consider creating your own group. Your best bet is to create a group that your potential and current customers would want to join. You have three options when it comes to Facebook groups: public groups, closed groups, and secret groups. Public groups are those that anyone can find in search and join freely. Closed groups are those that anyone can find in search, but memberships must be approved by the group owner or moderator. Secret groups won’t show up in search; you would need to invite people. To market your business, you most likely would want to choose a public or closed group. Depending on the nature of your group, you may want to choose based on the privacy that members would want when posting to the group. You can refer to the following chart about Facebook group privacy options. The Complete Guide to Facebook Marketing 55
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The complete guide to Facebook Mark
Page 3 and 4: Local businesses will choose a subc
Page 5 and 6: Fourth, you will be given the optio
Page 7 and 8: Or, you might want to use your cove
Page 9 and 10: Once set up, Facebook will record t
Page 11 and 12: The second is a photo update. To po
Page 13 and 14: You also can post a link update to
Page 15 and 16: You can organize the order of the b
Page 17 and 18: As you can see, there are lots of w
Page 19 and 20: The button, if you’re looking for
Page 21 and 22: When you choose this option, you wi
Page 23 and 24: From an organic-reach standpoint, u
Page 25 and 26: Beneath the detailed analysis of yo
Page 27 and 28: In addition to the simple growth ch
Page 29 and 30: Beneath the simple benchmark graph,
Page 31 and 32: In the Page and Tab Visits graph, y
Page 33 and 34: Beneath this information, you will
Page 35 and 36: Use Tools to Manage Your Page Becau
Page 37 and 38: Once you choose an objective, you w
Page 39 and 40: You also can target ads by Facebook
Page 41 and 42: Depending on your bidding objective
Page 43 and 44: For customer lists, you can export
Page 45 and 46: Another great reason to create cust
Page 47 and 48: Power Editing The Power Editor in F
Page 49 and 50: If you had multiple ads for a parti
Page 51 and 52: Facebook Personal Profiles Most peo
Page 53: And, it will be linked next to your
Page 57 and 58: Implement Facebook Open Graph Tags
Page 59 and 60: In Conclusion We hope you have lear
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The_Complete_Guide_to_Facebook_Marketing

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