The_Complete_Guide_to_Facebook_Marketing

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For example, a local wedding photographer could create a local wedding group for people to join and discuss their upcoming nuptials in a particular city. The advantage of this approach is the group would be a hotbed of potential leads! The people most likely to join the group would be people planning their weddings, and the more you could answer their questions, the more likely they would be to ask you about your services. The disadvantage of this approach is the group would also attract competitors. Hence, you would have to be on top of your game in your group. You’d need to be the first to answer questions, and you’d need to provide the most valuable answers. You also would have to create rules to prevent businesses from blatantly posting advertisements, leaving the group open for discussion instead of letting it be turned into a spam fest. Website Content Another important aspect of a successful Facebook marketing strategy is sharing content from the business’s website. When website visitors share content with their networks, it increases the business’s exposure on Facebook. Here are some ways you can encourage and customize shares for the content you create: Use the Facebook Like Button You know you need to use the Facebook Like button to get fans for your page. Be sure to also use the button on every page of your website that you would like people to share with their Facebook connections. If you prefer, you can change the word “Like” to the word “Recommend” in order to distinguish liking content from liking your page. The Complete Guide to Facebook Marketing 56
Implement Facebook Open Graph Tags Facebook Open Graph tags allow you to customize the Facebook shares from your website. You can use tags to specify the page’s title, URL, description, image, type of media, locale, author, and publisher. These tags can be added manually to the HTML code of each of your pages between the tags, or you can use plugins. WordPress users, for example, can use plugins like the official Facebook plugin and WordPress SEO by Yoast to add Facebook Open Graph functionality to their websites. The Complete Guide to Facebook Marketing 57
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The complete guide to Facebook Mark
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Local businesses will choose a subc
Page 5 and 6: Fourth, you will be given the optio
Page 7 and 8: Or, you might want to use your cove
Page 9 and 10: Once set up, Facebook will record t
Page 11 and 12: The second is a photo update. To po
Page 13 and 14: You also can post a link update to
Page 15 and 16: You can organize the order of the b
Page 17 and 18: As you can see, there are lots of w
Page 19 and 20: The button, if you’re looking for
Page 21 and 22: When you choose this option, you wi
Page 23 and 24: From an organic-reach standpoint, u
Page 25 and 26: Beneath the detailed analysis of yo
Page 27 and 28: In addition to the simple growth ch
Page 29 and 30: Beneath the simple benchmark graph,
Page 31 and 32: In the Page and Tab Visits graph, y
Page 33 and 34: Beneath this information, you will
Page 35 and 36: Use Tools to Manage Your Page Becau
Page 37 and 38: Once you choose an objective, you w
Page 39 and 40: You also can target ads by Facebook
Page 41 and 42: Depending on your bidding objective
Page 43 and 44: For customer lists, you can export
Page 45 and 46: Another great reason to create cust
Page 47 and 48: Power Editing The Power Editor in F
Page 49 and 50: If you had multiple ads for a parti
Page 51 and 52: Facebook Personal Profiles Most peo
Page 53 and 54: And, it will be linked next to your
Page 55: accountant in a local business refe
Page 59 and 60: In Conclusion We hope you have lear
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