The_Complete_Guide_to_Facebook_Marketing

For example, a local wedding photographer could create a local wedding group for people to join and
discuss their upcoming nuptials in a particular city. The advantage of this approach is the group would
be a hotbed of potential leads! The people most likely to join the group would be people planning their
weddings, and the more you could answer their questions, the more likely they would be to ask you
about your services.
The disadvantage of this approach is the group would also attract competitors. Hence, you would have
to be on top of your game in your group. You’d need to be the first to answer questions, and you’d
need to provide the most valuable answers. You also would have to create rules to prevent businesses
from blatantly posting advertisements, leaving the group open for discussion instead of letting it be
turned into a spam fest.
Website Content
Another important aspect of a successful Facebook marketing strategy is sharing content from the
business’s website. When website visitors share content with their networks, it increases the business’s
exposure on Facebook. Here are some ways you can encourage and customize shares for the content
you create:
Use the Facebook Like Button
You know you need to use the Facebook Like button to get fans for your page. Be sure to also use the
button on every page of your website that you would like people to share with their Facebook connections.
If you prefer, you can change the word “Like” to the word “Recommend” in order to distinguish
liking content from liking your page.
The Complete Guide to Facebook Marketing
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