Social Success Stories - Amazon Web Services
Social Success Stories - Amazon Web Services
Social Success Stories - Amazon Web Services
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<strong>Social</strong> <strong>Success</strong> <strong>Stories</strong><br />
Marketing Lessons from Industry Leaders<br />
Best <strong>Social</strong> Engagement in Sports<br />
In this section, we examine the top 10 sports brands on Facebook and<br />
Twitter. The Facebook leaders in this category are the NBA with the most<br />
Facebook followers in this set, and our choice for a deep engagement<br />
dive. Nike, WWE, UFC, ESPN, PUMA, NFL, Fox Racing, Foot Locker<br />
and The North Face round out the top 10. On Twitter, the sports leaders<br />
are the NBA, ESPN — our choice for a deep engagement dive — NFL,<br />
MLB, WWE, NHL, FIFA, UFC, Sports Illustrated, and FIFA World Cup<br />
2014.<br />
Sports companies tend to focus on their users’ top interests – game stats, players and scores. With<br />
only two days a year without a sporting event, sports brands and organizations are generally flush<br />
with content. In this section, we’ll share how the NBA uses their Facebook presence and how ESPN<br />
approaches Twitter.<br />
Top Ten Sports Brands on Facebook and Twitter<br />
Brand Fans Fans<br />
Talking<br />
About<br />
Brand<br />
NBA<br />
Nike<br />
WWE<br />
UFC<br />
ESPN<br />
PUMA<br />
NFL<br />
Fox Racing<br />
Foot Locker<br />
The North Face<br />
13,430,916<br />
9,322,892<br />
9,218,074<br />
8,738,461<br />
7,526,675<br />
7,441,829<br />
5,626,332<br />
3,428,525<br />
3,036,974<br />
2,470,290<br />
345,958<br />
93,563<br />
238,514<br />
121,367<br />
227,321<br />
32,426<br />
82,768<br />
26,251<br />
78,499<br />
46,009<br />
Engagement<br />
Ratio<br />
2.58%<br />
1.00%<br />
2.59%<br />
1.39%<br />
3.02%<br />
0.44%<br />
1.47%<br />
0.77%<br />
2.58%<br />
1.86%<br />
Brand Followers Total<br />
Posts Followers<br />
Per Post<br />
NBA<br />
ESPN<br />
NFL<br />
MLB<br />
WWE<br />
NHL<br />
FIFA<br />
UFC<br />
Sports Illustrated<br />
10<br />
5,294,694<br />
4,315,609<br />
3,448,186<br />
2,146,286<br />
1,251,727<br />
1,231,530<br />
820,510<br />
649,256<br />
370,212<br />
FIFA World Cup 2014 257,754<br />
29,708<br />
40,821<br />
14,933<br />
36,608<br />
22,026<br />
32,681<br />
9,530<br />
26,142<br />
35,976<br />
9,592<br />
178.22<br />
105.72<br />
230.91<br />
58.63<br />
56.83<br />
37.68<br />
86.10<br />
24.84<br />
10.29<br />
26.87<br />
Source: Data from The Fan Page List, as of June 19th, 2012.
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