Social Success Stories - Amazon Web Services
Social Success Stories - Amazon Web Services
Social Success Stories - Amazon Web Services
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<strong>Social</strong> <strong>Success</strong> <strong>Stories</strong><br />
Marketing Lessons from Industry Leaders<br />
Converse<br />
Victoria’s Secret<br />
Walmart<br />
Zara<br />
Target<br />
Burberry<br />
Levi’s<br />
H&M<br />
Lacoste<br />
Nike<br />
Best <strong>Social</strong> Engagement in Retail<br />
In this section, we examine the top 10 retail brands on Facebook and<br />
Twitter. The Facebook leaders in this category are Converse, the brand<br />
with the most Facebook followers in our set, and our choice for a deep<br />
engagement dive, followed by Victoria’s Secret, Walmart, Zara, Target,<br />
Burberry, Levi’s, H&M, Lacoste and Nike. The retail leaders on Twitter<br />
are Whole Foods, the brand with the most Twitter followers and our<br />
choice for a deep engagement dive, followed by Zappos, Etsy, Toms<br />
Shoes, Cake Wrecks, H&M, Burberry, Victoria’s Secret, Marc Jacobs and<br />
Forever 21.<br />
How do the winners achieve success? The best performing retail brands carefully balance<br />
promotional posts with more neutral content – whether that is video, pictures or contests. <strong>Success</strong>ful<br />
brands also look for opportunities to include their communities – by showcasing user photos, running<br />
polls, and having fill-in-the-blank style submissions.<br />
Top Ten Retail Brands on Facebook and Twitter<br />
Brand Fans Fans<br />
Talking<br />
About<br />
Brand<br />
30,996,009<br />
18,741,656<br />
16,431,023<br />
13,562,553<br />
13,392,590<br />
12,914,216<br />
12,215,819<br />
11,208,321<br />
9,781,674<br />
9,322,892<br />
257,582<br />
178,777<br />
480,031<br />
110,092<br />
316,798<br />
60,220<br />
120,599<br />
109,820<br />
70,237<br />
93,563<br />
Engagement<br />
Ratio<br />
0.83%<br />
0.95%<br />
2.92%<br />
0.81%<br />
2.36%<br />
0.47%<br />
0.99%<br />
0.98%<br />
0.72%<br />
1.00%<br />
Brand Followers Total<br />
Posts<br />
Whole Foods<br />
Zappos<br />
Etsy<br />
Toms Shoes<br />
Cake Wrecks<br />
H&M<br />
Burberry<br />
Victoria’s Secret<br />
Marc Jacobs<br />
Forever 21<br />
Source: Data from The Fan Page List, as of June 19th, 2012.<br />
4<br />
2,675,347<br />
2,390,382<br />
1,640,477<br />
1,622,849<br />
1,233,044<br />
1,217,143<br />
1,040,725<br />
883,532<br />
638,632<br />
570,792<br />
32,838<br />
2,272<br />
15,868<br />
233,021<br />
4,577<br />
4,897<br />
1,980<br />
3,185<br />
8,878<br />
5,827<br />
Followers<br />
Per Post<br />
81.47<br />
1052.10<br />
103.38<br />
6.96<br />
269.40<br />
248.54<br />
525.61<br />
277.40<br />
71.93<br />
97.96
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