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Social Success Stories Marketing Lessons from Industry Leaders Conclusion All of the best practice examples we have highlighted above adhere to several basic tenets: 1) Know your customers, 2) Engage them in new and creative ways, and 3) Listen and monitor postengagement. Social media allows companies to understand their customers deeply and then effectively engage them. And by listening and monitoring responses, you come to know your customers even better, and drive even more effective engagement. And so the cycle continues. One of the most beautiful things about social media is the speed at which this feedback loop of customer insight and action can take place. It can now happen faster than ever before. We hope these best practices enable you to better prosper from the new social landscape. Additional Resources The Fan Page List Check out more brands and their social statistics on the Fan Page List site. Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube Even with the increasing number of social networks, most experts still recognize that successful social marketing revolves around the Big 3: Facebook, Twitter and YouTube. How to Audit Your Social Marketing Efforts Learn how to evaluate the effectiveness of your current social marketing strategy. Identify new ways to improve the return on your social marketing investment. Social Engagement: How to Crack the Code of Social Interaction Engagement is the enduring effect of content to motivate an audience to do something; motivate your audience with data proven best practices. Social Commerce Lessons: The 6 Social Principles that Increase Sales Learn more about content strategies and driving sales. Actionable Social Analytics A detailed guide on how to approach your social analytics process. 2102 Social Media and New Media Predictions This free e-book is full of insights on big data and other trending topics in social media. Hear from 32 social media experts, including David Meerman Scott, Brian Solis, and Erik Qualman. The Social Funnel: Driving Business Value with Social Marketing For a detailed discussion on how to effectively measure your social marketing initiatives, download our free e-book. The State of Social Media Marketing: Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012 Learn how leaders allocate resources, discover the top social platforms and social media management tools they use, social marketing investment priorities, and the practices companies will adopt in 2012. 22
Social Success Stories Marketing Lessons from Industry Leaders About Awareness Awareness Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness of their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness’ expertise with some of the world’s leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society. The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization. Get Connected: Follow us on Twitter @awarenessinc Join us on Facebook • Social Media Marketing Best Practices • Social Media Marketing Mavens Join our LinkedIn Group Social Media Marketing Mavens Group Check out our Blog Follow us on Pinterest 23
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