Social Success Stories - Amazon Web Services

PROFILE ELEMENTS
CONTENT
Social Success Stories
Marketing Lessons from Industry Leaders
Leading Retail Twitter Brand: Whole Foods
Followers: 2,675,216
Following 558,636
– consisting of fans of
Whole Foods, chefs, and
likeminded companies.
Background The Whole
Food’s background is a
soothing solid green, with a
bit of information to help a
user find their local Whole
Foods store on Twitter.
Whole Foods is known for being an early trailblazer on social media.
Their goal is to interact with their customers on their customers’ turf.
Frequency: Whole Foods posts between 10-20 original tweets per day, not including customer
replies.
Ratio of Pos:ts: to Replies: Whole Foods is incredibly active in conversations with fans and store
visitors. For example, they frequently respond to customers who share their lunch orders. The daily
ratio of replies to posts is roughly 50:15.
Frequently: dis:cus:s:ed topics: include
• Recipes. Whole Foods posts recipes and cooking ideas on their website and blog.
• Current events. Whole Foods shares special events and informs their users when various
organizations are being recognized (i.e. 3rd Annual Hemp History Week).
Contes:ts: Whole Foods occasionally offers
contests, like $250 gift certificates for the
best berry recipe or a $50 gift card randomly
awarded for a retweet.
Dis:cus:s:ions: Whole Foods frequently
comments on the purchases of Whole Foods
visitors. Whole Foods always takes a friendly
and helpful approach, creating genuine
engagement with their users.
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