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Bay of Plenty Business News March/April 2017

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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<strong>Bay</strong> <strong>of</strong> plenty<br />

MARCH/APRIL <strong>2017</strong> VOLUME 2: ISSUE 9 WWW.BOPBUSINESSNEWS.CO.NZ FACEBOOK.COM/BOPBUSINESSNEWS<br />

From left: Stu Stevenson Clubfit Manager, Cian O’Cinnseala <strong>Bay</strong>AV Manager, Gillian Houser <strong>Business</strong> Development Manager,<br />

Amy Kemeys Event Delivery Manager, Ervin McSweeney Commercial Manager, Richard Wilson ASB <strong>Bay</strong>park Venue Manager<br />

A marked increase in the number and<br />

variety <strong>of</strong> events staged is giving Mt<br />

Maunganui’s ASB <strong>Bay</strong>park Stadium<br />

and Arena a reputation as ‘the hub <strong>of</strong><br />

entertainment in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’.<br />

By GEOFF TAYLOR<br />

<strong>2017</strong> has been a spectacular<br />

year to date highlighted<br />

by a second <strong>Bay</strong><br />

Dreams Festival in early<br />

January which with 18,000<br />

attending was the largest festival<br />

in the country over summer.<br />

It was the start <strong>of</strong> an incredibly<br />

busy period as the venue<br />

also hosted the Frequency<br />

under 18 event and acts such<br />

as Peking Duck, Times x<br />

TWO, Dragon, Mi-Sex, The<br />

Feelers, Broods, Kings, Theia,<br />

Devilskin, Halestorm,T-Pain,<br />

Jimmy Barnes and The Hollies<br />

as well as stadium events Nitro<br />

Circus and D1NZ - Drifting.<br />

The line-up emphasises<br />

the venue’s transformation<br />

and highlights the fact that the<br />

days <strong>of</strong> ASB <strong>Bay</strong>park being<br />

known mainly for speedway<br />

and rugby have long gone.<br />

In all, this financial year,<br />

ASB <strong>Bay</strong>park is expected<br />

to host about 550 events,<br />

including everything from<br />

small meetings, conferences,<br />

functions, concerts, sporting<br />

events to major speed events.<br />

Already it has hosted 230,000<br />

people since June 2016 with<br />

activities achieving 18 percent<br />

above last year.<br />

“<strong>Bay</strong>park is a very busy<br />

place with the last two months<br />

being the busiest by far with<br />

<strong>Bay</strong> Dreams Festival in January.<br />

a variety <strong>of</strong> different events,”<br />

says Richard Wilson, venue<br />

manager ASB <strong>Bay</strong>park.<br />

“Since Christmas there<br />

have been six speedway meetings,<br />

seven concerts, one very<br />

large music festival (<strong>Bay</strong><br />

Dreams), Nitro Circus, the<br />

Drifting (where the clay speedway<br />

track got temporarily covered<br />

by a concrete track), and<br />

<strong>of</strong> course, our regular sporting<br />

programmes and activities.”<br />

Offering such versatility<br />

doesn’t come easy and the<br />

venue has hundreds <strong>of</strong> people<br />

<strong>of</strong>ten working through the<br />

night to reorganise a conference<br />

room or concert stage.<br />

“Our experienced team<br />

works hard and enjoys the challenge<br />

<strong>of</strong> preparing <strong>Bay</strong>park for<br />

so many varied events,” he<br />

says.<br />

ASB <strong>Bay</strong>park business<br />

development manager, Gillian<br />

Continued on page 3


2 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Big plans moving on city<br />

cultural development<br />

Private-public funding models have<br />

not been ruled out for helping get<br />

one <strong>of</strong> Tauranga’s biggest central city<br />

development projects in years <strong>of</strong>f the<br />

ground.<br />

By RICHARD RENNIE<br />

In <strong>March</strong> the Tauranga City<br />

Council announced more<br />

details around the proposed<br />

museum site, with plans for<br />

library and <strong>Bay</strong>court options<br />

as key parts <strong>of</strong> the Heart <strong>of</strong> the<br />

City programme.<br />

The library and <strong>Bay</strong>court<br />

options include a decision on<br />

whether to upgrade or rebuild,<br />

and all three projects combined<br />

could come with a $60 million-plus<br />

price tag.<br />

In coming months council<br />

staff are tasked with presenting<br />

a business case for the projects<br />

including assessments <strong>of</strong><br />

income flows and estimated<br />

operating costs for each.<br />

TAKING A CUE FROM LEVIN?<br />

City planners tasked with determining a museum site and<br />

cultural precinct are looking across the world, and down<br />

the island for inspiration.<br />

Project leader Carole Canler said Marseille, in her native<br />

France, was an inspirational example <strong>of</strong> how sensitive<br />

planning and design turned a seedy, rough, port city into<br />

a rising star for locals and tourists alike.<br />

Across the channel in the United Kingdom the port city <strong>of</strong><br />

Bristol has had the city area linked back to the harbourcanal<br />

network over time, combining industrial heritage<br />

museums and displays with modern design.<br />

“And we can look at what has been done in Auckland<br />

around the Viaduct area as a great example <strong>of</strong> linking<br />

harbour and city.”<br />

Perhaps surprisingly Carole also points to the Horowhenua<br />

town <strong>of</strong> Levin.<br />

A proposed town centre upgrade punches well above its<br />

weight in terms <strong>of</strong> aesthetic appeal and layout.<br />

“We are looking at a lot <strong>of</strong> different models and how they<br />

might work for Tauranga,” she said.<br />

Tauranga City mayor Greg<br />

Brownless said all options<br />

were on the table when it came<br />

to funding the big projects. He<br />

said he would not turn down an<br />

<strong>of</strong>fer from a large syndicate or<br />

corporate to help back any or<br />

all <strong>of</strong> them.<br />

“A fair amount <strong>of</strong> investigation<br />

has gone into ownership<br />

and partnership options <strong>of</strong><br />

cultural facilities, and whether<br />

local government needs to own<br />

them or not.<br />

“When we look across to<br />

Australia, they are further<br />

down this path, for example<br />

at its most extreme you even<br />

find libraries incorporated into<br />

shopping malls there.”<br />

Mayor Brownless acknowledged<br />

the controversy that had<br />

surrounded earlier bids to establish<br />

a museum in Tauranga,<br />

and one <strong>of</strong> the sites proposed<br />

10 years ago had included an<br />

expensive water front proposal.<br />

Seventy percent <strong>of</strong><br />

people have not lived<br />

here for more than 10<br />

years, so I think the<br />

city is open to ideas<br />

(on funding) and<br />

all options can be<br />

explored.<br />

“What we got back was that<br />

people were not against the<br />

museum, it was the location<br />

and the cost they were against,<br />

hence the two sites we have<br />

got down to now, both on land<br />

owned by council,” he said.<br />

The sites are located on the<br />

council owned land at Cliff<br />

Pictured on the Tauranga City Council’s Willow St site, Tauranga Cultural facility<br />

investment leader Carole Canler and Mayor Greg Brownless.<br />

Road rose garden site or the<br />

Willow Street library-<strong>Bay</strong>court<br />

site.<br />

The library and a performing<br />

arts facility were not necessarily<br />

required also to be<br />

located where the museum was<br />

built.<br />

Mayor Brownless said<br />

given the significance <strong>of</strong> a<br />

museum facility to a city that<br />

is the only one in the country<br />

without one, valuable government<br />

funding sources were also<br />

available.<br />

Tauranga city had also<br />

changed since the earlier<br />

debate, with significant growth<br />

in population <strong>of</strong> people from<br />

outside the region.<br />

“Seventy percent <strong>of</strong> people<br />

have not lived here for more<br />

than 10 years, so I think<br />

the city is open to ideas (on<br />

funding) and all options can be<br />

explored.”<br />

He said surveys did also<br />

show support for the facilities<br />

was shared evenly across all<br />

Tauranga city suburbs, which<br />

was encouraging.<br />

“We are still really in the<br />

‘why’ and ‘what’ phase with<br />

the first discussion in council<br />

in <strong>April</strong> on our museum strategy.”<br />

Cultural facility investment<br />

leader Carole Canler said estimates<br />

are for a 2500 square<br />

metre museum project to cost at<br />

least $25 million, with estimated<br />

running expenses <strong>of</strong> about<br />

$2.5 million a year.<br />

Options for the city library<br />

now in a building nearing the<br />

end <strong>of</strong> its economic life include<br />

a refurbishment, extension or<br />

complete rebuild.<br />

While total library use in<br />

Tauranga has increased, the<br />

central city facility has experienced<br />

a decline in attendance,<br />

and has space and suitability<br />

issues.<br />

“That decline has in part<br />

been due to new libraries opening<br />

in Greerton and Papamoa.”<br />

Feasibility studies are<br />

also underway on expanding<br />

<strong>Bay</strong>court or building a larger<br />

facility that could take 1000-<br />

1200 people. The present theatre<br />

can only hold 590.<br />

“<strong>Bay</strong>court is a quality facility,<br />

but there are shows and<br />

performers who do not come<br />

because <strong>of</strong> its size, that includes<br />

the New Zealand Symphony<br />

Orchestra,” said Canler.<br />

The potential for a cultural<br />

precinct constructed on the<br />

Willow Street site fitting with<br />

the wider plan to rejuvenate the<br />

central city area is clear.<br />

Once the existing vacated<br />

old council <strong>of</strong>fices are demolished,<br />

and possibly the library<br />

building if that option were pursued,<br />

an appealing view shaft<br />

from the Willow Street site<br />

through to the harbour opens<br />

up.<br />

That in turn links to the harbour<br />

side tidal steps and shore<br />

development. The two project<br />

areas would reconnect the CBD<br />

with the water.<br />

Mayor Brownless said a site<br />

decision for the museum was<br />

likely by late May.<br />

Making change in business happen<br />

Change management<br />

came into focus in the<br />

mid-1990s. Since then<br />

it has grown from its foundational<br />

concepts into a recognised<br />

discipline. No business<br />

owner survives in the long run<br />

if he or she isn’t capable to<br />

evolve and at times, reinvent<br />

themselves.<br />

Re-directing the use <strong>of</strong><br />

resources and reviewing processes,<br />

budget allocations,<br />

or other operational aspects<br />

<strong>of</strong> a business are essential<br />

to finding a way forward in<br />

business. But did you know<br />

that nearly 70 percent <strong>of</strong> large<br />

scale change management programmes<br />

fail to meet their<br />

goals? That’s something to<br />

think about, especially if you<br />

are serious about seeing your<br />

business grow.<br />

Many initiatives to change<br />

have failed because it’s <strong>of</strong>ten<br />

perceived as an outside-in process.<br />

Workers can see change<br />

as negative, implemented<br />

without much consideration<br />

for them and their work environment,<br />

thrown at them from<br />

the top down.<br />

So, what makes initiatives<br />

to change successful in the<br />

long run?<br />

It’s about getting people on<br />

the same page. There needs to<br />

be a clear understanding that<br />

change doesn't happen without<br />

people’s willingness to transform.<br />

Embracing change takes<br />

guts, for everyone involved.<br />

To give your transformation<br />

a chance <strong>of</strong> success, the<br />

right actions need to be taken<br />

at the right time, and pitfalls<br />

avoided. Enthusiasm to evolve<br />

and grow together stands or<br />

falls with honest and clear<br />

communications. It has to<br />

be a transparent process. If<br />

you can’t communicate your<br />

vision in five minutes or less<br />

and get a positive reaction,<br />

there’s more work to be done.<br />

Transformation will be<br />

accepted if people are comfortable<br />

with thinking differently<br />

about their jobs. If they’re<br />

willing to grow the business<br />

alongside you, and clearly see<br />

better outcomes in the long<br />

run. Construct a common set<br />

<strong>of</strong> definitions, approaches,<br />

and a simple checklist that<br />

everyone is familiar and comfortable<br />

with if you are keen<br />

to clear the path for business<br />

growth.<br />

Arron Edwards is the CEO<br />

<strong>of</strong> Bravesight, a Taurangabased<br />

strategic marketing<br />

and creative technology firm<br />

that works with businesses<br />

that want to grow. Bravesight<br />

helps business owners define<br />

the best possible solutions for<br />

a great future in business.<br />

<strong>Bay</strong> leads the country on Manuka strategy development<br />

The <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s<br />

manuka honey industry<br />

has become one <strong>of</strong> the<br />

first in the country to set up<br />

an advocacy group to help<br />

implement a manuka strategy.<br />

The Manuka Action<br />

Group was established as part<br />

<strong>of</strong> the region’s Agribusiness<br />

Action Plan - one <strong>of</strong> the<br />

nine action areas <strong>of</strong> the <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> Regional Growth<br />

Programme.<br />

Action group chairman,<br />

Warwick Murray, says the<br />

group’s objectives include<br />

expanding <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s<br />

manuka estate, diversifying<br />

alternative land use, supporting<br />

industry to collectively<br />

resolve issues, encouraging<br />

innovation and developing,<br />

and providing an advocacy<br />

role for manuka-based agribusiness.<br />

“The development <strong>of</strong><br />

the group has been a huge<br />

achievement, with representation<br />

from five <strong>of</strong> the<br />

major processing and export<br />

organisations in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

sitting around the table,<br />

along with significant Māori<br />

landowners, Department <strong>of</strong><br />

Conservation, and crown<br />

research institutes,” he says.<br />

“We have clearly established<br />

our objective <strong>of</strong> working<br />

together and coordinating our<br />

Arron Edwards.<br />

efforts to address challenges<br />

facing the industry. We’re<br />

here for action, not just talk.”<br />

New Zealand exports<br />

about 9000 tonnes <strong>of</strong> honey<br />

annually and the demand for<br />

Manuka honey, in particular<br />

internationally, significantly<br />

outweighs supply.<br />

“Manuka honey has huge<br />

potential for growth, but<br />

there are still many obstacles<br />

the industry is facing in terms<br />

<strong>of</strong> realising that growth,”<br />

says Mr Murray.<br />

“We are one <strong>of</strong> the early<br />

movers to start developing<br />

a strategy and many will be<br />

looking to us to help guide<br />

the way.”


Massive year highlights<br />

<strong>Bay</strong>park’s status<br />

From page 1<br />

Houser, says the impact <strong>of</strong> the<br />

venue is gaining awareness in<br />

the city.<br />

“People can see there is a<br />

variety <strong>of</strong> events taking place<br />

at <strong>Bay</strong>park now. We are presenting<br />

an interesting mix <strong>of</strong><br />

activities.<br />

“The more events we secure<br />

the more we will get because<br />

we are now on the radar <strong>of</strong><br />

many <strong>of</strong> the promoters. There<br />

is an awareness that Tauranga<br />

and our location can attract the<br />

audiences they need.”<br />

ASB <strong>Bay</strong>park’s attendances<br />

have consistently been at the<br />

higher end compared with<br />

other venues. Most recently,<br />

the Hollies attracted their best<br />

crowd in New Zealand at ASB<br />

Arena.<br />

ASB <strong>Bay</strong>park’s schedule<br />

in coming months is busy<br />

with a series <strong>of</strong> large events;<br />

In <strong>March</strong> the venue has just<br />

hosted the Zespri Conference<br />

with more than 600 dele-<br />

gates. The Speedway <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> Championships is<br />

coming up and in <strong>April</strong> there<br />

is the Demolition Derby<br />

and South Pacific 6 Shooter<br />

Championship. Also in <strong>April</strong><br />

is the Firework Extravaganza<br />

and Harry Fredrickson Gold<br />

Cup.<br />

The momentum continues<br />

in May with some very<br />

special events such as Dr<br />

Hook, Armageddon and even<br />

a Venetian Ball. Other events<br />

coming up are; June - Urban<br />

Dance Youth Hip Hop Dance<br />

Competitions, Ladies’ Charity<br />

Luncheon, July - Food Show<br />

and Horticultural Conference,<br />

House <strong>of</strong> the Year, August -<br />

Tarnished Frocks & Divas,<br />

September AIMS Games with<br />

up to 10,000 youths participating,<br />

Spring Home Show,<br />

October - Hoopnation with<br />

international participants,<br />

National Crossfit championship<br />

and the musical ‘Sound <strong>of</strong><br />

Music’. Other exciting events<br />

through the year are still to be<br />

released.<br />

Along with the increase in<br />

entertainment in <strong>2017</strong>, there is<br />

a strong focus on local meetings<br />

and events and attracting<br />

national conferences.<br />

Gillian says the economic<br />

impact to the city from one<br />

conference with approximately<br />

400 delegates is in excess<br />

<strong>of</strong> $500,000. She and her<br />

team are actively promoting<br />

the venue in Wellington and<br />

Auckland.<br />

“Regions are definitely<br />

trending upwards – and not just<br />

in real estate,” says Gillian.<br />

“There is interest from<br />

meeting planners, associations<br />

and corporates to move out <strong>of</strong><br />

the main cities for their events<br />

and Tauranga’s climate and<br />

lifestyle advantages make our<br />

venue even more attractive.”<br />

The state-<strong>of</strong>-the-art arena<br />

has been open just over five<br />

years and has 13,000 square<br />

metres <strong>of</strong> space available<br />

including two large auditoriums,<br />

four inter-connectable<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 3<br />

meeting suites and two circulation<br />

areas joined together by<br />

an expansive foyer.<br />

The arena is suitable for<br />

conferences <strong>of</strong> more than 600<br />

delegates, gala dinners for<br />

more than 1200 and meetings<br />

and entertainment <strong>of</strong><br />

up to 4600. Meanwhile ASB<br />

<strong>Bay</strong>park Stadium can seat<br />

17,000 people.<br />

ASB <strong>Bay</strong>park <strong>of</strong>fers a comprehensive<br />

package with quality<br />

in-house catering through<br />

<strong>Bay</strong>catering and in-house<br />

audio visual. These competitive<br />

services are extended <strong>of</strong>fsite<br />

as well for many events in<br />

the Tauranga area and further<br />

afield.<br />

Cian O’Cinnseala, <strong>Bay</strong><br />

Audio Visual manager, says<br />

it is leading supplier <strong>of</strong> production<br />

systems for corporate<br />

events, conferences, awards<br />

dinners, sporting events and<br />

festivals in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

To complete the ASB<br />

<strong>Bay</strong>park package is experienced,<br />

pr<strong>of</strong>essional event management,<br />

marketing and promotional<br />

assistance for events<br />

<strong>of</strong> any size.<br />

It is the people within the<br />

venue that make the difference,<br />

says Gillian.<br />

“Tauranga has a complex<br />

to be proud <strong>of</strong> and a team to<br />

give us the edge on our competitors.”<br />

ASB BAYPARK FAST FACTS:<br />

Hosted largest summer festival in New Zealand<br />

– <strong>Bay</strong> Dreams<br />

550 events in 2016/17<br />

230,000 visitors so far in 2016/17<br />

Activity up 18 percent on last financial year


4 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

From the editor Blessing given as site work on<br />

Tauranga CBD campus begins<br />

Tauranga has been one<br />

<strong>of</strong> New Zealand’s outstanding<br />

growth stories<br />

over the last decade, a story<br />

well documented in recent<br />

editions <strong>of</strong> <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

<strong>Business</strong> <strong>News</strong>.<br />

As with any fast growing<br />

city, infrastructure has lagged<br />

behind, not just in core areas<br />

such as roading but also in<br />

some <strong>of</strong> the amenities a city<br />

the size <strong>of</strong> Tauranga needs to<br />

be able to <strong>of</strong>fer.<br />

This issue <strong>of</strong> <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> focuses<br />

on some <strong>of</strong> those infrastructural<br />

issues.<br />

From an amenity point<br />

<strong>of</strong> view, ASB <strong>Bay</strong>park is<br />

making exciting strides as a<br />

venue for entertainment and<br />

embarking on the competitive<br />

but lucrative conference<br />

market, thanks to the great<br />

work <strong>of</strong> <strong>Bay</strong> Venues.<br />

Meanwhile it is heartening<br />

to see Tauranga City Council<br />

grapple with the proposed<br />

museum at its Willow St site,<br />

with plans for a library and<br />

<strong>Bay</strong>court other key parts <strong>of</strong><br />

the Heart <strong>of</strong> the City programme.<br />

Given the possible<br />

$60 million price tag it is<br />

not surprising to see mayor<br />

Greg Brownless emphasise<br />

that private money could<br />

be an option. Partnerships<br />

are becoming more important<br />

than ever for local government<br />

in the provision <strong>of</strong><br />

infrastructure.<br />

Lastly, this edition also<br />

catches up with Waikato<br />

University’s planned campus<br />

in Tauranga’s CBD,<br />

construction <strong>of</strong> which begins<br />

mid year.<br />

There is plenty going on<br />

in the CBD, although still<br />

unresolved at this point is the<br />

call for another top quality<br />

hotel.<br />

This edition features<br />

more excellent contributions<br />

from our stable <strong>of</strong> columnists<br />

as well as stories about a<br />

possible threat to the kiwifruit<br />

industry from China,<br />

the Rotorua Airport upgrade<br />

and great work being done<br />

by Tauranga Chamber <strong>of</strong><br />

Commerce through Small<br />

<strong>Business</strong> Tauranga led by<br />

Steve Farrant.<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong><br />

<strong>News</strong> is always on the look<br />

out for great business stories<br />

and advertisers. We are here<br />

to tell your story and we look<br />

forward to hearing from you.<br />

Ge<strong>of</strong>f Taylor<br />

Editor<br />

The new Tauranga CBD campus<br />

development, led by the University <strong>of</strong><br />

Waikato on behalf <strong>of</strong> the Tertiary Education<br />

Partnership, has reached a significant<br />

milestone.<br />

A<br />

dawn karakia was held<br />

on Friday <strong>March</strong> 10 to<br />

mark the beginning <strong>of</strong><br />

site preparation for the Durham<br />

Street campus.<br />

The ceremony was led by<br />

the elders <strong>of</strong> Ngāi Tamarāwaho<br />

to acknowledge those who will<br />

be working on the site to prepare<br />

it for construction.<br />

Construction work is<br />

expected to commence midyear<br />

and will be marked by an<br />

event with regional funders and<br />

other key stakeholders.<br />

The new campus will enable<br />

more students to stay and<br />

Peri Kohu (Ngāi Tamarāwaho) performs a blessing on the Durham<br />

Street site for the new Tauranga CBD campus development.<br />

An artist’s impression <strong>of</strong> the<br />

new campus development.<br />

study in the <strong>Bay</strong>. The university<br />

is working closely with its<br />

tertiary partners Toi Ohomai<br />

and Te Whare Wānanga o<br />

Awanuiārangi to extend the<br />

range <strong>of</strong> qualifications and<br />

study options for students in<br />

the region.<br />

Waikato University senior<br />

deputy vice-chancellor pr<strong>of</strong>essor<br />

Alister Jones said the next<br />

two or three months would be<br />

spent preparing the site for construction.<br />

Mr Jones said it was important<br />

to get the ground work<br />

started in autumn so construction<br />

could begin as soon as<br />

the contract is let which would<br />

happen in the next couple <strong>of</strong><br />

months.<br />

Last May Waikato<br />

University announced plans to<br />

spend an extra $15 million, on<br />

top <strong>of</strong> the original $10 million<br />

committed to the project,<br />

to produce a Tauranga CBD<br />

campus <strong>of</strong> the highest possible<br />

standard. The campus already<br />

had $30 million <strong>of</strong> community<br />

funding from the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> Regional Council and<br />

the Tauranga Energy Consumer<br />

Trust, and will sit on land donated<br />

by Tauranga City Council.<br />

<strong>Bay</strong> <strong>of</strong> plenty<br />

Having previously enjoyed working in roles with an<br />

emphasis on sales, marketing, business development and<br />

communication, Maxine has a real passion for assisting<br />

businesses develop opportunities in the modern world.<br />

“I really enjoy people and getting to<br />

know what drives them, what they<br />

want to achieve and how I may be<br />

able to assist in the process. I get<br />

excited working with people to follow<br />

through on marketing plans and connect<br />

with their customers,” she says.<br />

“<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> provides<br />

a niche opportunity to get out<br />

and about amongst the diverse range<br />

<strong>of</strong> businesses that we have spread<br />

across the <strong>Bay</strong> and meet with the<br />

people who contribute to our local<br />

economy.”<br />

Having lived in the <strong>Bay</strong> for the last 15<br />

years after moving up from Ruapehu<br />

Maxine definitely calls the <strong>Bay</strong> home.<br />

“I just love this area, the beach, the<br />

Mount, the cycling and tramping and<br />

our fabulous climate. I am a keen<br />

runner and our outdoors lifestyle is<br />

particularly attractive to me.<br />

Maxine Parker<br />

ADVERTISING ACCOUNT MANAGER<br />

021 116 6525 | maxine@bopbusinessnews.co.nz<br />

www.bopbusinessnews.co.nz<br />

Maxine Parker<br />

“I look forward to meeting lots <strong>of</strong><br />

business owners and managers and<br />

learning about their successes and<br />

challenges and representing <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong> <strong>Business</strong> <strong>News</strong> as a vehicle <strong>of</strong><br />

growth and communication for this<br />

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Alan Neben<br />

Ph: (07) 838 1333 Mob: 021 733 536<br />

Email: alan@wbn.co.nz<br />

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Ph: (07) 838 1333 Mob: 027 228 8442<br />

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Ph: (07) 838 1333 Mob: 022 694 1595<br />

Email: ge<strong>of</strong>f@wbn.co.nz<br />

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Mob: 021 116 6525<br />

Email: maxine@bopbusinessnews.co.nz<br />

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BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 5<br />

Chinese threat looms<br />

in kiwifruit sector<br />

If its apple industry is any indicator, the<br />

Chinese kiwifruit sector is poised to ramp<br />

up production to an unprecedented level<br />

making it a major influence as a global<br />

player competing against Zespri.<br />

By RICHARD RENNIE<br />

Zespri’s global marketing<br />

and management team<br />

provided growers and<br />

industry at its Momentum conference<br />

with a frank insight<br />

on the challenges China’s burgeoning<br />

kiwifruit industry presented<br />

in coming years.<br />

Zespri views China as a<br />

major disruptor in the global<br />

kiwifruit market as that country’s<br />

production sets itself up<br />

to almost triple in the next 20<br />

years.<br />

Sheila McCann-Morrison,<br />

Zespri’s global supply chain<br />

manager used China’s apple<br />

industry as a template for how<br />

things may play out in its kiwi-<br />

fruit sector.<br />

As the largest apple grower<br />

in the world, China has almost<br />

tripled its 1995 production<br />

<strong>of</strong> 1.5 million tonnes in 20<br />

years. Meantime United States<br />

exports there have declined 26<br />

percent, and New Zealand’s by<br />

12 percent.<br />

“Only four percent <strong>of</strong><br />

China’s apples are exported,<br />

but that still makes it a major<br />

exporter today, and we expect<br />

to see the quality improve with<br />

time.”<br />

Today China grows 1.3<br />

million tonnes <strong>of</strong> kiwifruit<br />

compared with New Zealand’s<br />

488,000 tonnes, close to Italy’s<br />

532,000t.<br />

Sheila said Zespri believed<br />

China was on the verge <strong>of</strong> disrupting<br />

the kiwifruit industry<br />

in a way it did with its huge<br />

surge in apple production.<br />

“New Zealand has doubled<br />

its volumes in 20 years, but<br />

China has grown its kiwifruit<br />

volumes by eight times in 20<br />

years.”<br />

Zespri’s own estimates<br />

have Chinese kiwifruit production<br />

growing to 3.0m tonnes by<br />

2027, while NZ’s is estimated<br />

to be about 1.1m tonnes.<br />

So for Zespri, for<br />

the non-NZ growing<br />

season, growing<br />

locally in China will<br />

be very important. For<br />

Zespri to maintain its<br />

position we will have<br />

to be a leader in the<br />

local growing world.<br />

<strong>Bay</strong>’s small businesses<br />

get a voice<br />

Zespri global supply chain manager Sheila McCann-Morrison.<br />

“But kiwifruit still remain a<br />

small proportion <strong>of</strong> total fruit<br />

sold globally, accounting for<br />

2kg for every 1000kg <strong>of</strong> fruit<br />

grown.”<br />

“If kiwifruit go the same<br />

way, we may not see such a<br />

decline, given it’s not a 12<br />

month market. However there<br />

are also other companies looking<br />

to emulate Zespri in China.<br />

This is also backed by China<br />

having the people, the land<br />

the plant breeding ability and<br />

a central government desire<br />

to improve the income <strong>of</strong> the<br />

rural peasant population.”<br />

She said other than Psa, the<br />

industry had enjoyed a period<br />

<strong>of</strong> relative calm over the past<br />

20 years, making it ripe for<br />

disruption.<br />

“So for Zespri, for the non-<br />

NZ growing season, growing<br />

locally in China will be very<br />

important. For Zespri to maintain<br />

its position we will have<br />

to be a leader in the local<br />

growing world.”<br />

Zespri already has several<br />

initiatives underway to expand<br />

its grower presence in China.<br />

Last year it signed a collaborative<br />

research agreement with<br />

the Shaanxi provincial government<br />

on knowledge exchange.<br />

It also invested $40 million<br />

into developing the Chinese<br />

market in 2016, and this<br />

included establishing personnel<br />

presence in two cities far<br />

west <strong>of</strong> the eastern seaboard,<br />

in Xi’an and Chongqing.<br />

The cities have a combined<br />

population <strong>of</strong> 14 million and<br />

will take staff numbers on the<br />

ground in China to more than<br />

50.<br />

Meantime other countries<br />

were ramping up production<br />

in coming years that were not<br />

traditionally regarded as kiwifruit<br />

growing nations.<br />

Greece is expected to double<br />

production to 350,000t,<br />

and Iran to increase 2.5 times<br />

to 200,000t.<br />

By RICHARD RENNIE<br />

For the first time small<br />

business owners in <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> have a resource<br />

to call on for expanding,<br />

enhancing or consolidating<br />

their enterprise.<br />

Small <strong>Business</strong><br />

Tauranga(SBT) launched earlier<br />

this year under the umbrella<br />

<strong>of</strong> the Tauranga Chamber <strong>of</strong><br />

Commerce, and is now the<br />

third prong in the chamber’s<br />

member specific services.<br />

Chamber chief executive<br />

Stan Gregec says with the<br />

Women’s <strong>Business</strong> Network<br />

and Linkt for business people<br />

under 40, businesses are now<br />

well served with the resources<br />

and networks their diversity<br />

demands.<br />

We can see we have<br />

really tapped into<br />

something that people<br />

have been looking for.<br />

SBT head Steve Farrant<br />

said the organisation’s focus<br />

was largely on businesses<br />

with less than 10 people<br />

which bring their own particular<br />

set <strong>of</strong> demands to their<br />

owners.<br />

“We typically find these<br />

business owners are time<br />

poor, they wear many hats<br />

and are expected to operate<br />

on a number <strong>of</strong> levels, not<br />

only operationally but also<br />

carrying out the administrative<br />

needs those businesses<br />

demand.”<br />

For this reason SBT has<br />

focused on providing relevant<br />

information to members,<br />

keeping the delivery tight and<br />

timely.<br />

Tauranga Chamber <strong>of</strong><br />

Commerce chief<br />

executive Stan Gregec.<br />

“For example our fortnightly<br />

breakfast meetings<br />

kick <strong>of</strong>f at 7am and are over<br />

by about 8. We have also run<br />

a number <strong>of</strong> training sessions<br />

we’ve called “Fully Charged”<br />

which get straight to the point<br />

<strong>of</strong> what you need to know,<br />

within 90 minutes.”<br />

These popular seminars<br />

have included presentations<br />

on Google analytics uses,<br />

health and safety requirements<br />

and setting up employment<br />

agreements.<br />

While it has only been<br />

in existence since February<br />

2016, SBT has had input to<br />

the annual Westpac <strong>Business</strong><br />

Awards, helping put more<br />

emphasis upon smaller businesses.<br />

“For the first time we saw<br />

additional categories for small<br />

businesses, and that was also<br />

reflected in having more small<br />

businesses enter the competition<br />

than before.”<br />

The organisation has a few<br />

success stories already in its<br />

showcase, including the company<br />

Heavenly Pies.<br />

“Having started at the<br />

Little Big markets, it now<br />

employs 15 people and is<br />

exporting.”<br />

Steven says SBT provides<br />

small businesses with<br />

Small <strong>Business</strong> Tauranga<br />

manager Steven Farrant.<br />

the opportunity to tap into a<br />

pool <strong>of</strong> highly talented and<br />

experienced people capable<br />

<strong>of</strong> <strong>of</strong>fering advice across the<br />

spectrum <strong>of</strong> business needs.<br />

Growth in membership is<br />

coming as much from outside<br />

the region with new businesses<br />

moving to <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>, as<br />

it is from existing businesses<br />

joining.<br />

“People are attracted to<br />

the region because if <strong>of</strong>fers<br />

a lifestyle harder to get in<br />

Auckland these days. They<br />

see the region as somewhere<br />

they can come to without having<br />

to move too far, it’s still<br />

close enough to their existing<br />

connections, as well as being<br />

extremely well connected to<br />

the port for export.”<br />

“We can see we have really<br />

tapped into something that<br />

people have been looking for.<br />

We have built 2000 followers<br />

on social media, had 150 people<br />

attend our launch event<br />

and regularly get 40 people at<br />

our breakfast meetings.”<br />

Steven says the SBT model<br />

under the chamber umbrella<br />

is unique in New Zealand<br />

and <strong>of</strong>fers the potential to be<br />

replicated elsewhere in the<br />

country.<br />

To learn more visit www.<br />

sbt.org.nz


6 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Considerations in building a portfolio<br />

Rather than write more about the hot topic<br />

<strong>of</strong> the year, being the impact <strong>of</strong> Donald<br />

Trump’s tweets on investment markets, I<br />

thought it timely to reflect on something<br />

more fundamental.<br />

One <strong>of</strong> the universally<br />

accepted principles <strong>of</strong><br />

investment advising is<br />

that diversification reduces<br />

risk. However, beyond simply<br />

“not putting all <strong>of</strong> your eggs in<br />

one basket”, there are a number<br />

<strong>of</strong> aspects to be considered<br />

in applying this concept.<br />

For a start, the level <strong>of</strong><br />

diversification needs to be<br />

balanced between not having<br />

enough diversification and<br />

having too much diversification.<br />

Not having enough diversification<br />

concentrates risk into<br />

one or a few investments. If<br />

successful, greater returns can<br />

be achieved this way, but risk<br />

is higher because, if unsuccessful,<br />

greater losses can be<br />

experienced.<br />

Having too much<br />

diversification may<br />

increase the cost <strong>of</strong><br />

investing.<br />

For example, if an investor<br />

had all <strong>of</strong> their funds invested<br />

in Pumpkin Patch which<br />

recently went into liquidation,<br />

they would have lost the lot.<br />

Spreading risk across a<br />

number <strong>of</strong> investments reduces<br />

the potential return, but<br />

significantly, reduces potential<br />

loss. For most investors,<br />

it is fear <strong>of</strong> loss rather than<br />

achievement <strong>of</strong> gain which is<br />

more important.<br />

At the other end <strong>of</strong> the<br />

scale, having too much diversification<br />

can defeat the purpose<br />

<strong>of</strong> reducing risk.<br />

For example, investing into<br />

international sharemarkets<br />

through a range <strong>of</strong> managed<br />

funds may lead to overweighting<br />

to underlying companies<br />

which may be held by all <strong>of</strong><br />

the funds owned, potentially<br />

increasing the concentration<br />

risk, and defeating the very<br />

objective trying to be achieved.<br />

Consideration therefore<br />

needs to be given to minimising<br />

duplication <strong>of</strong> investments<br />

when using these types<br />

<strong>of</strong> investment vehicles.<br />

Taking a step back from<br />

the decision on the number <strong>of</strong><br />

investments held in a portfolio,<br />

is the more important decision<br />

<strong>of</strong> what types <strong>of</strong> investment<br />

assets are held and the amount<br />

<strong>of</strong> a portfolio held in each<br />

asset class.<br />

In investment jargon, this<br />

is called the “asset allocation”<br />

decision. In other words, how<br />

much is invested into income<br />

assets such as cash and bonds<br />

(fixed interest), versus how<br />

much is invested into growth<br />

assets, such as property and<br />

shares (equities). Further decisions<br />

are then made, within<br />

each asset class.<br />

For example, in recommending<br />

an amount be invested<br />

into fixed interest, consideration<br />

needs to be given<br />

to the length <strong>of</strong> time to be<br />

invested (maturity), the interest<br />

rate received (coupon rate),<br />

the price <strong>of</strong> the investment<br />

paid and the return achieved<br />

(yield), and the credit rating <strong>of</strong><br />

the issuer (security).<br />

Consideration <strong>of</strong> economic<br />

conditions, monetary policy<br />

and world events, plus checking<br />

on availability <strong>of</strong> fixed<br />

interest investments, will all<br />

be required to construct a suitable<br />

range <strong>of</strong> fixed interest<br />

investments.<br />

In recommending an<br />

amount be invested into<br />

growth assets, consideration<br />

needs to be given to whether<br />

the focus is on income, or<br />

growth, or a mix <strong>of</strong> the two.<br />

Focusing on income will<br />

necessitate recommending<br />

higher dividend paying companies<br />

such as utilities and<br />

property companies. A growth<br />

focus may look at a higher<br />

weighting to Australia and<br />

international markets.<br />

Cost is another factor to<br />

be considered. Having too<br />

much diversification may<br />

increase the cost <strong>of</strong> investing.<br />

Minimum brokerage costs per<br />

trade, for example, may mean<br />

a higher cost to implement a<br />

portfolio if the amounts invested<br />

into individual investments<br />

to achieve sufficient diversification<br />

are too small.<br />

Similarly, costs <strong>of</strong> advice,<br />

plus ongoing administration,<br />

funds management costs and<br />

trading costs may mean a very<br />

high hurdle rate to achieve,<br />

WHAT TO DO WITH YOUR MONEY<br />

> BY BRETT BELL-BOOTH<br />

Investment Advisor with Forsyth Barr Limited in Tauranga.<br />

Phone: (07) 577 5725 or email brett.bell-booth@forsythbarr.co.nz<br />

compared with a lower cost<br />

approach. Cost needs to be<br />

assessed in terms <strong>of</strong> the added<br />

value it is expected to deliver.<br />

Most importantly, constructing<br />

a portfolio needs to<br />

meet a client’s objectives, risk<br />

pr<strong>of</strong>ile (what I call the sleep<br />

test – how much risk are they<br />

willing to accept, and are comfortable<br />

with), and preferences<br />

(if any). Is it suitable and will<br />

it deliver?<br />

This column is general in<br />

nature and is not personalised<br />

investment advice. Disclosure<br />

Statements for Forsyth Barr<br />

Authorised Financial Advisers<br />

are available on request and<br />

free <strong>of</strong> charge.<br />

ExportNZ leading overseas<br />

business missions<br />

ExportNZ is seeking<br />

expressions <strong>of</strong> interest<br />

from exporters who want<br />

to know more about, or want<br />

to join two business missions<br />

overseas this year.<br />

In August ExportNZ leads<br />

a delegation to Thailand and<br />

Vietnam and in late September/<br />

early October a second trip is<br />

planned to South America.<br />

The trips will enable exporters<br />

to meet prequalified prospects<br />

and undertake in-depth<br />

market research on a pre-arranged<br />

itinerary which will be<br />

developed to meet the needs <strong>of</strong><br />

participating businesses.<br />

The provisional dates for the<br />

trip to Asia are from Saturday,<br />

August 5 until Friday, August<br />

11 this year and the delegation<br />

will comprise 20-27 people.<br />

The outcomes sought by the<br />

trade mission include:<br />

• Gaining a better understanding<br />

<strong>of</strong> the market and<br />

If you are considering your current<br />

investment arrangements, perhaps<br />

it’s time to get a complimentary review<br />

finding out about consumer<br />

preferences and market<br />

intelligence<br />

• Developing a strategy/plan<br />

for the market through<br />

advice from NZ Trade &<br />

Enterprise<br />

• Building connections to<br />

partners and/or buyers<br />

through a dedicated business-to-business<br />

matching<br />

programme.<br />

The trip to South America<br />

will cover Argentina and either<br />

Chile or Uruguay, depending<br />

on business interest and will<br />

be undertaken in partnership<br />

with organisations such as the<br />

Latin American NZ <strong>Business</strong><br />

Council, NZ Trade & Enterprise<br />

and Ministry <strong>of</strong> Foreign Affairs<br />

and Trade which have close ties<br />

to the South American market.<br />

The provisional dates for<br />

the 10 day trade mission are<br />

late September to early October<br />

and the delegation will comprise<br />

up to 27 people.<br />

Benefits <strong>of</strong> joining the delegation<br />

include:<br />

• Meeting one-on-one with<br />

pre-qualified potential partners,<br />

buyers, and distributors<br />

• Experiencing the scale<br />

and magnitude <strong>of</strong> business<br />

opportunities with visits<br />

to New Zealand companies<br />

with a base in South<br />

America<br />

• Networking at local<br />

Chambers <strong>of</strong> Commerce<br />

and at a dinner hosted by the<br />

New Zealand Ambassador<br />

to the countries<br />

• Engaging with high-level<br />

government <strong>of</strong>ficials<br />

to understand the benefits<br />

for foreign investors<br />

to Argentina and Chile/<br />

Uruguay.<br />

Participation in the business<br />

missions is open to all exporters<br />

from all industry sectors<br />

who have an interest in either<br />

region. If you are interested<br />

in taking part or would like<br />

further information, email<br />

Catherine Lye on catherine@<br />

exportnz.org.nz.<br />

Forsyth Barr is a New Zealand owned firm with 21 <strong>of</strong>fices nationwide<br />

including three <strong>of</strong>fices in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and Waikato regions.<br />

Supported by Forsyth Barr’s research and investment expertise, our Authorised<br />

Financial Advisers can work with you to deliver a personalised approach taking<br />

into account your investment objectives, preferences and your tolerance for risk.<br />

To make an obligation free appointment to discuss your investment<br />

arrangements, contact your local Forsyth Barr <strong>of</strong>fice by calling 0800 367 227.<br />

We look forward to discussing how our investment advice can work for you.<br />

TAU5162-01 – © Forsyth Barr Limited August 2016<br />

Disclosure Statements are available on request and free <strong>of</strong> charge.<br />

Fees and charges will apply if you elect to have a continuing relationship with Forsyth Barr.


Family key to<br />

holiday park’s<br />

success<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 7<br />

The slew <strong>of</strong> awards won last year by the<br />

Rotorua TOP 10 Holiday Park speaks as<br />

much to the success <strong>of</strong> family unity as it<br />

does to sound business management.<br />

By VIV POSSELT<br />

The park is the only fivestar<br />

holiday park in the<br />

city, and attracts a healthy<br />

slice <strong>of</strong> Rotorua’s more than<br />

$700 million a year visitor<br />

spend. Impressive as that figure<br />

is, indications are that the<br />

city is on track to achieving<br />

its goal <strong>of</strong> $1 billion in visitor<br />

expenditure by 2030.<br />

Rotorua TOP 10 Holiday<br />

Park co-owner Jared Adams,<br />

who is no stranger to awards<br />

it seems, is working hard to<br />

ensure they are ready for that<br />

influx.<br />

Last year, the 2ha park was<br />

named the TOP 10 Holiday<br />

Parks Supreme Winner in the<br />

annual TOP 10 Holiday Parks<br />

New Zealand awards. It also<br />

took the title <strong>of</strong> the TOP 10<br />

Holiday Parks People’s Choice<br />

Award, was runner-up for the<br />

TOP 10 Holiday Parks Best<br />

Web Pr<strong>of</strong>ile Award 2016,<br />

and attained a Certificate <strong>of</strong><br />

Excellence from Tripadvisor.<br />

One <strong>of</strong> the park’s managers,<br />

Sashah Macleod, scooped the<br />

Employee <strong>of</strong> the Year award<br />

at the 2016 Westpac <strong>Business</strong><br />

Awards, and Jared was a finalist<br />

for the Emerging Tourism<br />

Leader Award in the Tourism<br />

Industry Aotearoa Awards.<br />

Awards snapped up in previous<br />

years include the TOP 10<br />

Holiday Parks People’s Choice<br />

Award 2015, the Highest<br />

Qualmark Increase 2015, the<br />

Top 10 Holiday Parks Best<br />

Web Pr<strong>of</strong>ile 2014, certificates<br />

<strong>of</strong> excellence in 2013 and<br />

2014, and the TOP 10 Holiday<br />

Park Best Qualmark Score<br />

Increase in 2011.<br />

Keeping grounded in the<br />

face <strong>of</strong> such widespread recognition<br />

is a key to the park’s<br />

success.<br />

“We’re a really tight-knit<br />

family here,” said owner/director<br />

Jared.<br />

He has been involved with<br />

the park since he was about<br />

seven years old. Now into his<br />

30s, he shares the task <strong>of</strong> running<br />

it with his wife Jasmine,<br />

and several <strong>of</strong> 12-strong fulltime<br />

staff are related, either<br />

by blood or through marriage.<br />

Between them, they have many<br />

years’ experience in hospitality.<br />

Jared and Jasmine live on<br />

site with their two sons, and<br />

own the park together with<br />

Jared’s parents, Dave and<br />

Carol Adams, who originally<br />

purchased it in 1992. The<br />

Adams senior are now retired<br />

from the park’s day-to-day running<br />

– they sold a half share<br />

in the business to Jared and<br />

Jasmine in 2012.<br />

“Before it was a TOP<br />

10 park, it was known as<br />

Healing hands in Manuka<br />

products and essential oils<br />

By RICHARD RENNIE<br />

Not everyone can claim<br />

to be excited to get to<br />

work each morning,<br />

but HoneyBliss owner Margie<br />

Thomas can, and has the bonus<br />

<strong>of</strong> helping others feel better too<br />

when she starts her day.<br />

Located in a quiet cul de<br />

sac in Maungatapu, Margie’s<br />

home-based business is poised<br />

on the cusp <strong>of</strong> greater growth<br />

as more people tune into the<br />

healing powers <strong>of</strong> Manuka<br />

honey and quality botanical<br />

ingredients, not only for themselves,<br />

but also for their pets.<br />

The trained aromatherapist<br />

and therapeutic masseuse spent<br />

several years quietly building<br />

her health-focused business as<br />

she continued to work as a<br />

massage therapist and physio<br />

practice manager before taking<br />

the plunge into a fully-fledged<br />

business.<br />

Manuka honey and essential<br />

oils form the foundation <strong>of</strong> her<br />

product range, and where ever<br />

possible she aims to source<br />

locally produced ingredients.<br />

Local company Kaimai<br />

Honey is her source for the<br />

UMF Manuka honey, while<br />

avocado and macadamia nut<br />

ingredients also come locally.<br />

“My focus has always been<br />

on making a product here<br />

myself that is genuinely natural.<br />

In New Zealand, the definition<br />

<strong>of</strong> what is “natural” may<br />

only include 10 percent natural<br />

ingredients, it is not a very<br />

strict definition.”<br />

Her product range is<br />

split into three broad areas<br />

– Manuka-based skincare,<br />

Manuka healing and animal-pet<br />

care. Many <strong>of</strong> the<br />

products have been developed<br />

from her own experiences and<br />

needs, combining Manuka<br />

with essential oils for healing<br />

or protection. She points to her<br />

Honey Bliss Roll On Relief<br />

muscle reliever as a product<br />

she has managed to evolve to<br />

fit clients’ needs.<br />

“I found after pulling a muscle<br />

it was too hard and painful<br />

to try and massage in the balm,<br />

so we came up with a roll on<br />

that proves very effective to<br />

apply the product yourself.”<br />

She creates the base recipes<br />

for her products, with the entire<br />

range made at her Tauranga<br />

premises.<br />

Margie has found being<br />

a member <strong>of</strong> both the Venus<br />

Network for women in business<br />

and Small <strong>Business</strong> Tauranga<br />

have helped her set a positive<br />

pathway for future growth.<br />

The successful family-oriented crew at Rotorua Top 10 Holiday Park, from left: Willy Mokaraka; Gaye Whata; Whakatau<br />

Whata; Rene Mokaraka Syben; Brad Syben (manager); Sashah Macleod (manager); Charmaine Hohaia; Bradly Foreman;<br />

and owners Jasmine and Jared Adams.<br />

“I particularly enjoy<br />

the short courses that Small<br />

<strong>Business</strong> Tauranga <strong>of</strong>fers, with<br />

specific subjects covered in a<br />

short time, which is important<br />

when you are the only one<br />

working in your business.”<br />

She has attended a seminar<br />

on design and promotion and<br />

is looking at one about better<br />

utilising Facebook.<br />

“I have found social media<br />

plays a big part in engaging<br />

with potential customers and<br />

guiding them to our website.<br />

People <strong>of</strong>ten tend to use it to<br />

ask questions, while Instagram<br />

is a great way to promote the<br />

visual nature <strong>of</strong> the products.”<br />

Margie wants to emphasise<br />

the sensory nature <strong>of</strong> her<br />

products. Such as smell, feel<br />

and sight <strong>of</strong> the rich creams<br />

and scented oils. Appealing to<br />

the market is helped by being<br />

able to display and trial the<br />

products.<br />

She is also finding vets are<br />

engaging more with her, as<br />

they increasingly appreciate<br />

the healing power <strong>of</strong> Manuka<br />

honey as an alternative to steroids<br />

and antibiotics.<br />

As she grows her market<br />

and considers export opportunities<br />

Margie remains inspired by<br />

her move from the Coromandel<br />

to Tauranga when her children<br />

Acacia Park,” said Jared. “We<br />

revamped it completely when<br />

we took it over and started<br />

marketing it more proactively<br />

both locally and internationally.”<br />

Renovating the site to<br />

upgrade the facilities was a priority<br />

when Jared and Jasmine<br />

took over, and keeping up<br />

standards remains central to<br />

maintaining their five-star rating,<br />

particularly as most <strong>of</strong> the<br />

clientele are international tourists.<br />

Jared has been on the<br />

Holiday Accommodation<br />

Parks New Zealand (HAPNZ)<br />

HoneyBliss director Margie Thomas.<br />

were younger.<br />

“Tauranga is a good place to<br />

do business, it’s a good-sized<br />

city but we still have the lifestyle<br />

people are seeking.<br />

Board for several years. He and<br />

Jasmine streamline the operation<br />

and use whatever organisational<br />

and online tools they<br />

can access to help keep staff on<br />

top <strong>of</strong> their game.<br />

The daily running <strong>of</strong> the<br />

park falls to the two managers,<br />

Sashah Macleod and Brad<br />

Syben. One or other is always<br />

on duty, and the fact that Brad<br />

was a finalist for the Employee<br />

<strong>of</strong> the Year Award that Sashah<br />

won last year speaks volumes<br />

about their quality control.<br />

“They do such a good job,<br />

which means Jasmine and I<br />

are free to spend more time<br />

“The support I have<br />

had from the likes <strong>of</strong> Small<br />

<strong>Business</strong> Tauranga also means<br />

there is a great resource there<br />

to call on, and a good network<br />

on growing our business,” said<br />

Jared.<br />

The relatively youthful staff<br />

and close family feel means<br />

issues are raised and dealt with<br />

fast with minimal sugar-coating.<br />

Strident efforts are made<br />

to keep the park management<br />

and staff positive, and to recognise<br />

everyone’s differences<br />

as strengths.<br />

“We try to ensure that everyone<br />

can do whatever job is<br />

being asked <strong>of</strong> an employee – I<br />

think that’s important. We’re<br />

not going to critique someone<br />

for doing something that we<br />

haven’t done ourselves.”<br />

<strong>of</strong> people experiencing many<br />

<strong>of</strong> the same things in their business<br />

as I am.”<br />

To learn more visit: www.<br />

honeybliss.co.nz<br />

www.stratusblue.nz<br />

*Read the full article in this paper, or on our website<br />

1<br />

in 5<br />

Kiwis Are Affected By<br />

Cybercrime Each Year<br />

TECHNOLOGY SOLUTIONS<br />

FROM GROUND TO CLOUD


8 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Surviving a<br />

media crisis<br />

It’s Monday morning, you’ve just settled<br />

in at your desk with your morning c<strong>of</strong>fee<br />

and the phone rings. It’s a journalist from<br />

the local paper. One <strong>of</strong> your staff has<br />

been accused <strong>of</strong> discriminatory behaviour<br />

towards a customer and they want to know<br />

if it’s symptomatic <strong>of</strong> your company culture.<br />

What do you do? In situations<br />

like this, the<br />

way you respond can<br />

have a big impact on your businesses’<br />

reputation, so it pays to<br />

have a plan.<br />

A sound plan will identify<br />

spokespeople, other parties<br />

that should be kept informed,<br />

holding statements and key<br />

messages. It needs the flexibility<br />

to cater for a wide range <strong>of</strong><br />

potential crises, without being<br />

so generic that it fails to help<br />

in any specific scenario.<br />

When responding to a<br />

crisis, it’s important that the<br />

right person is commenting.<br />

Generally this should be the<br />

business owner or chief executive,<br />

particularly when you<br />

want to convey sincerity and<br />

show you are serious about<br />

ensuring the same thing does<br />

not happen again.<br />

While it can be tempting<br />

to deflect blame or go on the<br />

attack, <strong>of</strong>ten the best response<br />

is to apologise early and to<br />

<strong>of</strong>fer to do whatever you can to<br />

put things right.<br />

Denying the allegation or<br />

trying to cast blame elsewhere<br />

<strong>of</strong>ten prolongs the story and<br />

risks even more reputational<br />

damage. Attempting to justify<br />

your position using statistics<br />

seldom works either – even if<br />

just 0.001 <strong>of</strong> your staff are discriminatory,<br />

that will be seen<br />

as one bad egg too many in<br />

your team.<br />

This tried and true approach<br />

doesn’t only apply in business.<br />

For example, Dan Carter’s<br />

early apology after his recent<br />

drink driving charge in France<br />

limited the reputational damage<br />

from what was, at the end<br />

<strong>of</strong> the day, a terrible lapse in<br />

judgement. His decision to<br />

drive drunk damaged the All<br />

Blacks brand and more significantly<br />

put others’ lives at<br />

risk, but his early apology and<br />

admission that what he did was<br />

wrong reduced the length <strong>of</strong><br />

time the story remained on the<br />

front pages.<br />

When making an apology,<br />

showing sincerity is important.<br />

When the Rena grounded on<br />

the Astrolabe Reef in 2011, the<br />

ship’s owners’ decision to apologise<br />

more than a week after<br />

the event by video rather than<br />

in person caused significant<br />

consternation and was spurned<br />

by then-Tauranga Mayor Stuart<br />

Crosby. When they finally<br />

made the decision to fly to<br />

New Zealand to apologise in<br />

person 10 months after the disaster,<br />

it was too little too late.<br />

What’s more, an apology<br />

is meaningless if people don’t<br />

have confidence that you have<br />

learnt from the incident and<br />

are taking steps to ensure it<br />

doesn’t happen again. Tangible<br />

actions <strong>of</strong>ten speak louder than<br />

words for businesses looking<br />

to regain public confidence.<br />

It’s worth remembering that<br />

in <strong>2017</strong>, reputation and crisis<br />

management needs to be exercised<br />

across multiple communications<br />

channels, including<br />

social media. Negative comments<br />

on Facebook or Twitter<br />

can quickly snowball if not<br />

handled well early on.<br />

A good example <strong>of</strong> this<br />

was the uproar that followed<br />

a Facebook rant by the owner<br />

<strong>of</strong> Wellington’s Ekim Burger,<br />

after a customer’s allegation<br />

that the burger bar gave her son<br />

food poisoning. The owner’s<br />

unapologetic response, which<br />

TELLING YOUR STORY<br />

> BY JAMES HEFFIELD<br />

Director <strong>of</strong> <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> communications consultancy Last Word<br />

Writing Services. To find out more visit lastwordwriting.co.nz or<br />

email james@lastwordwriting.co.nz.<br />

claimed “Almost 20 years in<br />

this f***ing industry and never<br />

had a person who ate what I<br />

cook get sick from it”, caused<br />

outrage on social media, and<br />

was covered by radio stations<br />

and news media across New<br />

Zealand.<br />

Many <strong>of</strong> these issues can<br />

be mitigated with a bit <strong>of</strong> planning.<br />

While a fast response to a<br />

crisis is <strong>of</strong>ten critical, it needs<br />

to be considered.<br />

Speaking <strong>of</strong>f the cuff can be<br />

dangerous.<br />

An effective response is<br />

credible and delivered by the<br />

right person at the right time.<br />

You can’t always turn a<br />

negative into a positive, but<br />

you can mitigate the impact,<br />

learn from it, and keep your<br />

business moving forward.<br />

07 578 9144<br />

Tauranga Windscreen<br />

54 First ave, Tauranga 3110<br />

info@taurangawindscreen.co.nz<br />

www.taurangawindscreen.co.nz<br />

15094<br />

Hamilton Windscreen LWP.indd 1<br />

2/12/10 9:23:50 AM


BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 9<br />

Don’t bankroll your customers’ businesses<br />

One <strong>of</strong> the most pertinent lessons for<br />

small business owners is that you can’t<br />

afford to let your clients use you as their<br />

bank because your bank may not be as<br />

supportive as they once were.<br />

Not that getting a loan<br />

has ever been easy, but<br />

it suddenly got tougher<br />

a couple <strong>of</strong> years ago and it is<br />

likely to remain that way.<br />

A common reason Small<br />

and Medium-sized Enterprises<br />

(SME) owners need shortterm<br />

cash top-ups is to manage<br />

while slow-paying clients<br />

get round to paying their<br />

debts.<br />

A recent survey by Xero<br />

<strong>of</strong> their users revealed that<br />

around 60 percent <strong>of</strong> invoices<br />

are paid late and more than a<br />

third are at least two weeks<br />

late. Irrespective <strong>of</strong> where in<br />

the world they ran the study,<br />

the results are essentially the<br />

same. Small businesses have<br />

a hard time getting paid.<br />

Cash keeps a business<br />

going on a day-to-day basis.<br />

So businesses that find themselves<br />

needing cash top-ups<br />

while they wait for their clients<br />

to pay up, may be forced<br />

MONEY MATTERS<br />

> BY STEPHEN GRAHAM<br />

Stephen Graham is director and managing partner at BDO Rotorua,<br />

Chartered Accountants and Advisers. To find out more visit bdorotorua.co.nz<br />

or email rotorua@bdo.co.nz<br />

to use alternatives to bank<br />

loans, which will almost certainly<br />

not be inexpensive.<br />

The best approach by far,<br />

is to get paid up front where<br />

possible.<br />

Other strategies that you<br />

can employ to mitigate late<br />

payments include:<br />

• Invoice as soon as possible<br />

– this way the value<br />

<strong>of</strong> your work will still be<br />

fresh in your client’s mind.<br />

Email your invoice for<br />

super efficient delivery.<br />

• Don’t wait, chase – never<br />

procrastinate when dealing<br />

with slow payers. Don’t<br />

wait until it is two weeks<br />

overdue before reminding<br />

them, remind them as soon<br />

as payment becomes overdue.<br />

• Then keep talking – let<br />

them know that you are<br />

serious about getting paid.<br />

• Agree terms up front – best<br />

place to start. Advising<br />

clients <strong>of</strong> your costing<br />

structure up front helps<br />

ensure they’re making<br />

an informed decision and<br />

so will be less likely to<br />

question pricing at invoice<br />

time.<br />

• Partial up-front payment –<br />

a partial payment up front<br />

followed by progress payments<br />

is a good option,<br />

particularly where you<br />

have a new client relationship<br />

or you have a sale<br />

with materials as part <strong>of</strong><br />

the supply. You don’t want<br />

to be left chasing a client<br />

for payment well after<br />

paying your supplier. At<br />

the very least, get the cost<br />

<strong>of</strong> the materials paid for up<br />

front.<br />

• Variances from agreed<br />

terms – ensure you negotiate,<br />

and get a written and<br />

signed agreement <strong>of</strong>, any<br />

further terms before starting<br />

work. This will reduce<br />

any nasty surprises on the<br />

part <strong>of</strong> either party.<br />

• Be aware <strong>of</strong> your margins.<br />

Slow payers will very<br />

quickly ruin any pr<strong>of</strong>it.<br />

Be prepared to walk away<br />

from some jobs.<br />

Implementing a strategy<br />

is hard, most people take<br />

the attitude that any business<br />

is better than no business.<br />

Wrong! <strong>Business</strong> is business.<br />

If you set client expectations<br />

up front and follow through<br />

on your strategy, the client<br />

will still love you tomorrow.<br />

Be the SME that sticks<br />

Small and medium businesses<br />

are the backbone<br />

<strong>of</strong> the New Zealand<br />

economy and contribute 26<br />

percent to this country’s GDP.<br />

Unfortunately, the sad fact<br />

is that most small to medium<br />

enterprises have a short<br />

life span. Research by the<br />

Institute <strong>of</strong> Directors shows<br />

only three out <strong>of</strong> ten SMEs<br />

get to celebrate their fifth<br />

birthday and only one out <strong>of</strong><br />

ten make it to double digits.<br />

With SMEs struggling to<br />

achieve longevity what is<br />

one <strong>of</strong> the key characteristics<br />

<strong>of</strong> success? From the get-go<br />

they are serious about growing<br />

revenue.<br />

A sales strategy is a must<br />

for all businesses, but especially<br />

important for a fledging<br />

business. Many start-ups<br />

focus solely on creating a<br />

great product. It is equally<br />

important to convey how<br />

great your product is to the<br />

right people so they want to<br />

do business with you.<br />

You need to wake up<br />

every morning and be thinking<br />

about where your next<br />

order or customer is coming<br />

from. Let’s face it, a business<br />

with no customers or orders is<br />

dead in the water.<br />

To be successful in sales<br />

you need to have a deliberate<br />

strategy. You might get<br />

by initially with an ad-hoc<br />

approach, but the odds will be<br />

against you for the long term.<br />

Look at Xero, one <strong>of</strong> New<br />

Zealand’s most successful<br />

start-ups recognised by international<br />

investors. In 2008 it<br />

had one customer and grew<br />

this to 400,000 by the end <strong>of</strong><br />

2014. By the end <strong>of</strong> 2016 it<br />

was close to reaching 900,000<br />

customers.<br />

Xero set out a clear vision<br />

and has worked towards<br />

achieving it.<br />

So how can you have a<br />

successful sales strategy?<br />

Develop a sales vision<br />

that is inspiring, motivating,<br />

achievable (but a real stretch)<br />

and measurable.<br />

Know who your target<br />

market is and identify prospects.<br />

Make sure you know<br />

who the decision maker is<br />

so you’re talking to the right<br />

person. Find out who their<br />

influencers are.<br />

Understand the ‘value’ <strong>of</strong><br />

your product or service. You<br />

are not selling your company<br />

but the value your product<br />

GROWING YOUR BUSINESS<br />

> BY DARREN MCGARVIE<br />

Darren McGarvie is co-founder and Chief Coach <strong>of</strong> the<br />

Firestation, the <strong>Bay</strong>’s only business growth centre. To find out<br />

more go to www.thefirestation.nz or email grow@thefirestation.nz<br />

or service provides. Always<br />

speak to your prospects on<br />

the benefits.<br />

Just as importantly take<br />

the time to listen to your<br />

prospects. The sales process<br />

should be a conversation,<br />

not a one-way dialogue. This<br />

only works if you actively<br />

listen.<br />

Make sure you follow up<br />

and deliver. If you’ve promised<br />

a follow up call or material<br />

make sure you deliver<br />

the goods. This shows you<br />

are reliable and are good to<br />

your word.<br />

You need to commit to<br />

your sales on an ongoing<br />

basis. Like anything worthwhile,<br />

it isn’t easy. It takes<br />

perseverance, time and energy,<br />

but the rewards are well<br />

worth it.<br />

<strong>Business</strong> leader to provide advice<br />

on science and innovation<br />

The government agency<br />

tasked with growing<br />

New Zealand’s economy<br />

by helping businesses succeed<br />

through technology has reappointed<br />

local business person<br />

and Priority One chair, Brett<br />

Hewlett, to its stakeholder<br />

advisory group.<br />

Callaghan Innovation<br />

announced the appointment<br />

recently, alongside the reappointment<br />

<strong>of</strong> Claire Robinson<br />

and Suse Reynolds.<br />

The Stakeholder Advisory<br />

Group provides independent,<br />

expert advice to the Callaghan<br />

Innovation Board.<br />

It includes some <strong>of</strong> the<br />

most well-respected people<br />

involved in New Zealand<br />

innovation.<br />

Brett is former CEO <strong>of</strong><br />

Comvita Limited and an<br />

independent director <strong>of</strong> the<br />

US-based specialty medical<br />

device and pharmaceutical<br />

company Derma Sciences Inc.<br />

Claire Robinson is<br />

Associate Pro Vice-Chancellor<br />

<strong>of</strong> the College <strong>of</strong> Creative<br />

Arts at Massey University and<br />

former head <strong>of</strong> the Institute <strong>of</strong><br />

Communication Design.<br />

Suse Reynolds is a founder<br />

and board member <strong>of</strong> Angel<br />

HQ, the Wellington region’s<br />

angel network, and currently<br />

an executive director on<br />

the Board <strong>of</strong> Angel Capital<br />

Association NZ.<br />

Science and Innovation<br />

Minister Paul Goldsmith says:<br />

“The reappointment <strong>of</strong> Ms<br />

Robinson, Mr Hewlett and Ms<br />

Reynolds recognises the valuable<br />

skills and insights they<br />

all contribute to the advisory<br />

group, as well as their work<br />

to ensure that Callaghan is<br />

connected and engaged with<br />

its stakeholders.”<br />

Brett Hewlett.<br />

www.stratusblue.nz<br />

*Read the full article in this paper, or on our website<br />

$12.2m<br />

Funded for the<br />

STRATUS Project<br />

TECHNOLOGY SOLUTIONS<br />

FROM GROUND TO CLOUD


10 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Chinese business finds a home in Rotorua<br />

Just over two years since it was<br />

established, the Rotorua Chinese<br />

Community <strong>of</strong> Commerce (RCCC) is<br />

proving to be a success story with benefits<br />

now widely enjoyed throughout the district.<br />

By VIV POSSELT<br />

The non-pr<strong>of</strong>it organisation<br />

was founded in<br />

December 2014 to support<br />

the growing number <strong>of</strong><br />

Chinese-owned businesses in<br />

Rotorua, and to collaborate<br />

with local council, business<br />

leaders and other groups to<br />

aid in the city’s economic and<br />

community growth.<br />

China is very<br />

important to the New<br />

Zealand economy in<br />

terms <strong>of</strong> trade, and it<br />

is essential for us to<br />

be as connected as<br />

possible to China in a<br />

global sense.<br />

“The intention,” said<br />

co-founder and president <strong>of</strong><br />

the group, Frank Zhou, “was<br />

to boost business opportunities<br />

for local members, to benefit<br />

existing businesses looking<br />

to enhance their links locally<br />

and with the Chinese market,<br />

and to attract new ventures to<br />

Rotorua.”<br />

The ‘we’ referenced by<br />

Frank, who is commercial<br />

manager at Westpac Bank in<br />

Rotorua, brings in the other<br />

RCCC co-founder, Chris Low,<br />

a surgeon who now lives in<br />

Tauranga.<br />

“Back in 2013, we saw<br />

the level <strong>of</strong> Asian business<br />

activity becoming particularly<br />

buoyant in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

Waikato. A growing number <strong>of</strong><br />

people were viewing Rotorua<br />

not only as a visitor destination,<br />

but as a place in which<br />

to settle and do business,” said<br />

Frank.<br />

“On the back <strong>of</strong> that, we<br />

thought the time was right<br />

to do something to promote<br />

greater business-focused connectivity<br />

between Chineseowned<br />

operations and the<br />

wider business community.”<br />

It sought to connect<br />

Rotorua Chinese businesses to<br />

local and international businesses<br />

in a way that was economically<br />

sustainable yet sensitive<br />

to the protection <strong>of</strong> the<br />

region’s cultural values. Frank<br />

identified the need for a group<br />

that would also bring potential<br />

investors into the fabric <strong>of</strong> the<br />

local community.<br />

At the same time, Chris<br />

described Chinese investment<br />

as a key to Rotorua’s growth,<br />

adding that the formation <strong>of</strong><br />

the RCCC would bring benefits<br />

to the city. Its point <strong>of</strong> difference,<br />

he is reported to have<br />

said, was that it was made up<br />

<strong>of</strong> people from different walks<br />

<strong>of</strong> life, pr<strong>of</strong>essionals sharing a<br />

common goal.<br />

From the outset, the concept<br />

was welcomed. A series<br />

<strong>of</strong> meetings with Asian business<br />

owners identified strong<br />

support for the establishment<br />

<strong>of</strong> a group, and both the local<br />

council and local business<br />

organisations stepped up to<br />

champion RCCC activities.<br />

Rotorua Mayor Steve<br />

Chadwick said the RCCC contributes<br />

widely to the district<br />

through the “business and creative<br />

experience <strong>of</strong> its members”.<br />

“It has established a positive<br />

relationship with Rotorua<br />

Lakes Council,” she said. “We<br />

fully support the diverse communities<br />

which are driven to<br />

create their own destiny and<br />

are contributing to the wider<br />

community and the local economy.<br />

We’ve seen this happening<br />

through the establishment<br />

<strong>of</strong> the Chinese Community <strong>of</strong><br />

Commerce, which was a very<br />

positive step forward for our<br />

Chinese community.”<br />

When the RCCC was<br />

established, a leading Chinese<br />

embassy <strong>of</strong>ficial described the<br />

fledgling group as the “icing<br />

on the cake” for the century-old<br />

relationship between<br />

the city and China.<br />

Similar sentiment was<br />

expressed recently by Allison<br />

Lawton, interim CEO <strong>of</strong><br />

the Rotorua Chamber <strong>of</strong><br />

Commerce, who said: “This is<br />

a fabulous example <strong>of</strong> collaboration<br />

between two Chambers<br />

working together to exchange<br />

ideas and share tips on how to<br />

conduct business in different<br />

cultural settings.”<br />

Last month, Frank<br />

described the RCCC model<br />

as “quite unique and very different”<br />

in terms <strong>of</strong> cultural<br />

business groups.<br />

“China is very important to<br />

the New Zealand economy in<br />

terms <strong>of</strong> trade, and it is essential<br />

for us to be as connected<br />

Rotorua Chinese Community <strong>of</strong> Commerce<br />

founder and president Frank Zhou.<br />

as possible to China in a global<br />

sense.<br />

“Rotorua is a unique place;<br />

what we <strong>of</strong>fer is quite different<br />

from many other New Zealand<br />

centres. We are the most popular<br />

destination for 90 percent<br />

<strong>of</strong> Chinese tourists to New<br />

Zealand. Local Chinese businesses,<br />

many <strong>of</strong> which have<br />

been here for a very long time,<br />

operate in a diverse number <strong>of</strong><br />

industries, and we reflect this<br />

in RCCC membership. The<br />

un<strong>of</strong>ficial figure is that more<br />

than 40 percent <strong>of</strong> local commercial<br />

accommodation businesses<br />

are owned by Asians.”<br />

He said the RCCC now had<br />

50 members, 20 corporate and<br />

30 individual business members.<br />

“Our members <strong>of</strong>ten collaborate<br />

with council where<br />

there are Chinese interests<br />

involved or people visiting<br />

Rotorua, and we are active<br />

across the community in other<br />

areas. There is an increasing<br />

number <strong>of</strong> Chinese students<br />

coming here - we help in the<br />

teaching <strong>of</strong> English at schools<br />

and tertiary institutions, and<br />

support them as they integrate<br />

into the community.<br />

“We also organise networking<br />

functions and activities,<br />

and free business seminars<br />

covering topics <strong>of</strong>ten selected<br />

by our members. These are<br />

open to everyone, not just our<br />

members. We encourage our<br />

members to set up their own<br />

networks for specific projects<br />

– a few have already been<br />

established. There is also a<br />

great deal <strong>of</strong> cultural support<br />

<strong>of</strong>fered to our members and<br />

we are very socially active<br />

within the wider community.<br />

“As a group, we are grateful<br />

for the support we have<br />

had from Rotorua. We want<br />

to reciprocate, and actively<br />

find ways in which we can<br />

do that.”<br />

Frank said he felt “very<br />

proud” <strong>of</strong> the RCCC’s<br />

achievements.<br />

“The feedback we have<br />

had is very positive. We are<br />

now in the process <strong>of</strong> designing<br />

a glossy prospectus which<br />

we hope to be able to distribute<br />

in <strong>March</strong>. That will help<br />

us disseminate information to<br />

our members, and hopefully,<br />

attract more to the group.”<br />

Whakatane boat manufacturer takes out top Australian award<br />

Surtees Boats’ 700 Game Fisher model.<br />

Photo: Apchem Images.<br />

Whakatane boat builder<br />

Surtees Boats’ 700<br />

Game Fisher model<br />

has been named Australia’s<br />

Greatest Aluminium Boat by<br />

Australian media outlet TradeaBoat.<br />

Surtees Boats eased out<br />

strong competition from the<br />

American built Tracker,<br />

the Australian Stessco and<br />

Anglapro brands as well as<br />

another New Zealand boat<br />

from Stabicraft.<br />

Surtees Boats’ CEO, Adam<br />

Dyck, says the company has<br />

always been proud <strong>of</strong> their<br />

innovation, which carries<br />

across to quality, construction,<br />

performance, design and safety.<br />

“We pride ourselves on<br />

making safe, confidence-inspiring<br />

boats,” he says.<br />

“What is even more special,<br />

these awards are given after<br />

putting the boat through its<br />

paces in its natural environment<br />

– out on the water. It was<br />

great to hear the judges felt<br />

confident and safe on the 700<br />

Game Fisher.”<br />

Judges assessed finalists<br />

across 10 criteria, starting with<br />

suitability for fishing, innovation,<br />

design and layout, quality<br />

<strong>of</strong> finish, handling and ride,<br />

and stability at rest. Senior boat<br />

tester and host, John ‘Bear’<br />

Willis, says “The 700 Game<br />

Fisher is an absolute corker!<br />

The entire workplace is pure<br />

platinum in the eyes <strong>of</strong> any<br />

keen fisho, especially those<br />

with a yearning for the big blue<br />

water.”<br />

Banks’ customers “most indebted in history”<br />

Banks are increasingly<br />

having to adapt their<br />

service <strong>of</strong>ferings as the<br />

customer demographic morphs<br />

from the wealthiest generation<br />

in history to the most indebted,”<br />

according to an expert.<br />

Sam Shuttleworth, PwC<br />

partner and banking and capital<br />

markets leader, says the level<br />

<strong>of</strong> debt was a significant issue<br />

revealed in a new PwC report.<br />

The Future <strong>of</strong> Banking<br />

through a Kiwi Lens looks at<br />

the performance <strong>of</strong> Australia’s<br />

big banks and raises questions<br />

about the six trends that are<br />

forcing them to consider how<br />

they operate today, in preparation<br />

for tomorrow.<br />

Almost all <strong>of</strong> New Zealand’s<br />

banks are Australian-owned<br />

and therefore face the same<br />

issues – most <strong>of</strong> these are global<br />

challenges that cannot be<br />

ignored.<br />

“Banks are increasingly<br />

having to adapt their service<br />

<strong>of</strong>ferings as the customer<br />

demographic morphs from the<br />

wealthiest generation in history<br />

to the most indebted,” he<br />

explains.<br />

“In New Zealand, half <strong>of</strong><br />

our population have some form<br />

<strong>of</strong> debt, with 24 to 35-year-olds<br />

the most indebted age group,<br />

which brings up questions<br />

about how our banks service<br />

different, less-wealthy demographics<br />

and whether their<br />

appetite for risk is changing as<br />

a result.”<br />

The report says that banks<br />

must become simpler, smaller<br />

and more deeply connected<br />

to customers so that they<br />

can become more agile in an<br />

ever-changing world.<br />

Mr Shuttleworth says a<br />

bank’s ability to quickly adapt<br />

to suit customer preferences is<br />

going to be a key focus over the<br />

next few years.<br />

“This also poses some big<br />

questions for CEOs in the sector:<br />

Are NZ banks ready for a<br />

wider change to their banking<br />

models because <strong>of</strong> a change in<br />

their customers’ circumstances?<br />

From an ageing population<br />

to one with different levels <strong>of</strong><br />

wealth, banks will seek to be<br />

more responsive to our shifting<br />

demographics.”<br />

The report looks at changes<br />

in demographics, technology<br />

and consumer behaviour;<br />

Asiafication; the impact <strong>of</strong> an<br />

interventionist Government;<br />

and a subdued macro economy.<br />

Mr Shuttleworth says getting<br />

ahead <strong>of</strong> these trends and<br />

looking at them from a Kiwi<br />

perspective is really important<br />

for our own banking sector.<br />

“When we look at the report,<br />

we see six big trends affecting<br />

the financial sector. All <strong>of</strong> these<br />

can be looked at through a New<br />

Zealand lens – they have to be,<br />

if our banks are to stay relevant,<br />

pr<strong>of</strong>itable and evolve to suit<br />

the environment,” explains Mr<br />

Shuttleworth.<br />

As we approach 2020, the<br />

report outlines six priorities<br />

for banks and some proposals<br />

for how they can respond.<br />

They must organise themselves<br />

around the customer, simplify<br />

the organisation, make the most<br />

<strong>of</strong> their partnerships, focus on<br />

specific areas <strong>of</strong> innovation,<br />

embrace regulation and put<br />

their culture to work.


BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 11<br />

Whakatane retirement<br />

development inches closer<br />

A proposed development with a 30-<br />

year history is a step closer with eight<br />

expressions <strong>of</strong> interest sitting with<br />

Whakatane District Council. (WDC)<br />

Council purchased the 40<br />

hectare “Piripai Block”<br />

at 77 Bunyan Rd on the<br />

outskirts <strong>of</strong> Whakatane in the<br />

1970s and has wanted to develop<br />

the site for a “long time”<br />

according to Mayor Tony<br />

Bonne.<br />

In 2013 WDC signed<br />

individual memoranda <strong>of</strong><br />

understandings with Hopper<br />

Developments and Whakatane<br />

Marina Limited to use the<br />

Piripai Block, and the adjoining<br />

Bennett’s Block, for a<br />

major lifestyle development.<br />

However, the memoranda<br />

were time-based and the time<br />

expired following a lengthy<br />

Environment Court appeal.<br />

The appeal was lodged by<br />

the Opihi Whanaungakore<br />

Trust and asked that the Piripai<br />

site be set aside as an urupa<br />

buffer to protect the adjacent<br />

Opihi Whanaunga Kore, one <strong>of</strong><br />

the final resting places <strong>of</strong> local<br />

iwi Ngati Awa.<br />

The appeal was dismissed<br />

by the Environment Court in<br />

2016 and, the same year, council<br />

invited selected real estate<br />

agencies to submit proposals<br />

for marketing its landholding<br />

at 77 Bunyan Rd for “residential<br />

and lifestyle retirement village<br />

development purposes”.<br />

Late last year council<br />

announced it had received<br />

eight expressions <strong>of</strong> interest<br />

from commercial entities interested<br />

in developing the property.<br />

Mr Bonne said submitters<br />

had proposed a range <strong>of</strong> development<br />

options including a<br />

lifestyle retirement village, a<br />

residential subdivision and a<br />

mixed subdivision and retirement<br />

village approach.<br />

“I am looking forward to<br />

negotiating with parties that<br />

The 40 hectare Piripai Block outside<br />

Whakatane where a lifestyle and<br />

retirement village is planned.<br />

can <strong>of</strong>fer a development plan<br />

that makes a positive, longterm<br />

contribution to the district,”<br />

he said.<br />

“A retirement village means<br />

our older residents will no<br />

longer need to leave to find the<br />

quality lifestyle they are looking<br />

for in their golden years.<br />

“We would like to see the<br />

development get underway relatively<br />

soon.”<br />

Mr Bonne said any development<br />

approach would have<br />

to be in accordance with the<br />

Opihi Structure Plan and added<br />

work to develop a management<br />

plan for the buffer between the<br />

land set aside for development<br />

and the Opihi Whanaugakore<br />

Urupa is continuing.<br />

Whakatane District Council<br />

public affairs manager Ross<br />

Boreham said council was still<br />

going through the process <strong>of</strong><br />

selecting a preferred developer.<br />

“Once that has happened<br />

we expect to enter into a due<br />

diligence process and, at the<br />

end <strong>of</strong> that process, there will<br />

be a formal <strong>of</strong>fer to purchase<br />

the land.”<br />

A sign advertising Whakatane’s<br />

new Shaw Road subdivision.<br />

Subdivisions to ease<br />

Whakatane section shortage<br />

By KATEE SHANKS<br />

Two planned subdivisions<br />

will go a long way<br />

towards easing the land<br />

shortage in Whakatane.<br />

Pr<strong>of</strong>essionals are marketing<br />

a 6.75-hectare, 65-section,<br />

residential subdivision<br />

in Shaw Rd on the outskirts<br />

<strong>of</strong> Whakatane with the first<br />

20 lots currently <strong>of</strong>fered for<br />

sale.<br />

The block <strong>of</strong> land is a<br />

three kilometre distance from<br />

Easter trading on Eastern <strong>Bay</strong> agendas<br />

Whakatane and just down the<br />

road from “The Hub” retail<br />

centre.<br />

Previously farmed as an<br />

olive grove, land owner and<br />

property developer Barney<br />

Gray proposed a “quality residential<br />

suburb to meet the<br />

critical demand for affordable<br />

sections in the town”.<br />

In spite <strong>of</strong> opposition<br />

regarding a 2013 request to<br />

rezone the property to residential<br />

land, Whakatane<br />

District Council gave consent<br />

as part <strong>of</strong> the district’s urban<br />

growth strategy.<br />

The second subdivision is<br />

to be carried out on Keepa Rd<br />

by Lysaght Developments.<br />

The 40-lot subdivision<br />

is awaiting consent from<br />

Whakatane District Council<br />

and has been designed to provide<br />

affordable sections ranging<br />

from 550 square metres to<br />

800 square metres.<br />

Keepa Rd is within walking<br />

distance to Coastlands<br />

Beach, and close to the River<br />

Edge Walkway that leads into<br />

the town centre.<br />

Two <strong>of</strong> the three Eastern<br />

<strong>Bay</strong> councils will have a<br />

decision regarding Easter<br />

trading in time for the <strong>April</strong><br />

holiday this year.<br />

Kawerau District Council<br />

has already voted to allow<br />

Easter trading in <strong>2017</strong>, Opotiki<br />

District Council will make its<br />

decision before Easter this<br />

year, while Whakatane District<br />

Council will decide in time for<br />

Easter 2018.<br />

Kawerau Mayor<br />

Malcolm Campbell believes<br />

Government has “shonked its<br />

duty” by passing the decision<br />

on to local councils.<br />

“Easter trading was a decision<br />

I believe, which should<br />

have been made at a higher<br />

level, but, it obviously was<br />

not,” Mr Campbell said.<br />

“We undertook community<br />

consultation, received one<br />

nay, so it became a no-brainer<br />

for us.”<br />

Mr Campbell said the one<br />

objection came from a church<br />

that argued Easter Sunday<br />

should be a family day.<br />

We [Eastern <strong>Bay</strong>]<br />

are not good Sunday<br />

traders nor are we<br />

a retail destination.<br />

We are a beach<br />

destination and that’s<br />

what we promote<br />

ourselves as.<br />

“And I don’t disagree with<br />

that but I also do not think we<br />

should impede on those business<br />

that want to trade.<br />

“<strong>Business</strong>es don’t have to<br />

open, employees don’t have<br />

to work – but they can if they<br />

wish to.”<br />

Whakatane District<br />

Council will be seeking community<br />

consultation regarding<br />

Easter trading in time for<br />

Easter 2018.<br />

Public affairs manager<br />

Ross Boreham said council<br />

did not believe there was sufficient<br />

time for the consultation<br />

process to be carried out<br />

in a measured fashion before<br />

<strong>April</strong> this year while Opotiki<br />

District Council’s Easter trading<br />

community consultation<br />

closed on Friday, <strong>March</strong> 10.<br />

A decision was expected<br />

before Easter.<br />

Eastern <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

Chamber <strong>of</strong> Commerce chief<br />

executive Gerard Casey said<br />

a quick poll <strong>of</strong> retailers within<br />

Whakatane suggested 80<br />

percent supported the right to<br />

trade on Easter Sunday.<br />

“However, only 40 percent<br />

said they definitely would,”<br />

Mr Casey said.<br />

“We [Eastern <strong>Bay</strong>] are not<br />

good Sunday traders nor are<br />

we a retail destination. We are<br />

a beach destination and that’s<br />

what we promote ourselves as.<br />

“If we were a retail destination<br />

and we had an area<br />

consistent with Sunday trading<br />

I would be advocating for<br />

change, but we are not. But<br />

I believe people visiting the<br />

region do need the option to<br />

shop.”<br />

Kawerau Mayor Malcolm Campbell.<br />

www.stratusblue.nz<br />

*Read the full article in this paper, or on our website<br />

83%<br />

Number <strong>of</strong> New Zealanders that have<br />

experienced a cyber breach<br />

FROM<br />

TECHNOLOGY SOLUTIONS<br />

GROUND TO CLOUD


12 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

MyFarm <strong>of</strong>fers first BoP gold kiwifruit investment<br />

Rural investment specialist MyFarm has<br />

released its first opportunity for investors to<br />

own a stake in a gold kiwifruit orchard after<br />

an exhaustive two-year hunt for the right<br />

property.<br />

MyFarm is seeking $6.3<br />

million from investors<br />

to purchase the 16 hectare<br />

property at Paengaroa, the<br />

eastern end <strong>of</strong> the Tauranga<br />

Eastern Link.<br />

Expressway Orchard<br />

Limited Partnership is the third<br />

kiwifruit orchard syndicate to<br />

be established by MyFarm in<br />

the past two years. However,<br />

chief executive Andrew Watters<br />

says it has taken two years to<br />

secure a quality gold kiwifruit<br />

orchard with the key attributes<br />

investors are looking for.<br />

“It is a very competitive<br />

market for quality orchards with<br />

established gold vines. We’re<br />

thrilled to find a property that is<br />

established but also has a development<br />

component that will add<br />

value for investors.”<br />

The orchard which is adjacent<br />

to the Te Puke golf course<br />

comprises 9.83 canopy hectares<br />

already planted in Gold; 2.9 cha<br />

<strong>of</strong> Hayward (green) and 3.3 cha<br />

<strong>of</strong> G14 (green) which will be<br />

replanted in gold over the next<br />

five years.<br />

Paeangarora is a prime kiwifruit<br />

growing area, favoured for<br />

its climate, low altitude, flat<br />

contour and free draining soils.<br />

And Andrew Watters says the<br />

conversion to gold kiwifruit will<br />

add a nice ‘twist’ for investors<br />

in the form <strong>of</strong> a forecast 11.3<br />

percent development margin.<br />

Expressway Orchard will be<br />

leased and managed by current<br />

owner DMS under a 10 year<br />

contract. DMS, is one <strong>of</strong> NZ’s<br />

largest kiwifruit and avocado<br />

management companies with<br />

more than 100 orchards in the<br />

region under its management.<br />

Mr Watters says investors<br />

are hungry for access to the<br />

kiwifruit sector, and praised<br />

Zespri’s careful management<br />

<strong>of</strong> export supply and kiwifruit<br />

variety licences.<br />

“The accelerating export<br />

demand for kiwifruit, with the<br />

gold variety leading the charge,<br />

Expressway Kiwifruit Orchard at Paengaroa.<br />

Mossop’s Honey meets new challenges<br />

Rheumatism and a desire<br />

to put the frighteners up<br />

some noisy partygoers<br />

played a big part in establishing<br />

one <strong>of</strong> the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s largest<br />

family honey businesses.<br />

Mossop’s Honey celebrates<br />

70 years this autumn, with roots<br />

that started on the other side <strong>of</strong><br />

the Kaimais, migrated across<br />

to the <strong>Bay</strong>, and now have hives<br />

spread throughout the Central<br />

North Island and East Coast.<br />

Back in 1947 Neil Mossop’s<br />

father Ron who worked at<br />

Waharoa dairy factory had<br />

heard about the positive effect<br />

on rheumatism that bee stings<br />

could have, thanks to the venom’s<br />

ability to ease inflammation<br />

<strong>of</strong> joints.<br />

Ron was well ahead <strong>of</strong> his<br />

time, with researchers today,<br />

only starting to learn more<br />

about how the venom increases<br />

anti-inflammatory hormones in<br />

the body.<br />

“Dad decided to get a few<br />

hives and subject himself to<br />

stings while he looked after<br />

them, and sure enough he found<br />

the stings did help him with his<br />

joints,” says Neil.<br />

The cheese maker and boiler<br />

operator turned backyard beekeeper<br />

soon learned bee hives<br />

could also have a positive effect<br />

keeping other unwelcome ailments<br />

away.<br />

“It was the days <strong>of</strong> the 6<br />

o’clock swill, when people<br />

would drink as much as<br />

they could and then pile out<br />

<strong>of</strong> the pub, and continue to<br />

drink at home. We had a bunch<br />

<strong>of</strong> rowdy people who would<br />

always congregate at the end <strong>of</strong><br />

our street once the pubs shut.<br />

Dad asked a beekeeper if he<br />

could put a few hives there – it<br />

soon dealt to the noisy parties!”<br />

Ron’s passion for beekeeping<br />

grew and he leapt at the<br />

opportunity in the early ‘50s to<br />

buy 800 hives <strong>of</strong>f a Te Aroha<br />

beekeeper.<br />

“In those days that was a lot<br />

<strong>of</strong> hives, enough to be a fulltime<br />

business and he bought<br />

the lot for 22 shillings and 6<br />

pence.” Today a single hive can<br />

be worth up to $1000.<br />

Most honey collected<br />

then was predominately pasture-based,<br />

but Ron’s passion<br />

for variety and innovation<br />

shone through when he tracked<br />

down the source <strong>of</strong> a sweet tasting,<br />

light coloured honey that<br />

appeared in his hives.<br />

“They followed the bees<br />

right up into the top <strong>of</strong> the<br />

Kaimais to find the source<br />

which turned out to be Tawari.<br />

It’s less common today, but the<br />

Tawari tree had a flower that<br />

yielded this beautiful butterscotch-type<br />

honey.”<br />

Over those early years, Ron<br />

worked hard building relationships<br />

with land owners and<br />

farmers through Waikato, running<br />

hives in return for a generous<br />

supply <strong>of</strong> honey.<br />

In today’s increasingly competitive<br />

honey industry it is a<br />

tradition Neil and Wendy continue,<br />

along with making hive<br />

rental payments that provides<br />

valuable income for farmers<br />

on some <strong>of</strong> the tough hill country<br />

around the East Coast and<br />

Central North Island.<br />

Ron had also been retailing<br />

Mossop’s Honey around shops<br />

in the region, and in 1961 the<br />

family opened their store on<br />

the site they continue to occupy<br />

today at Tauriko.<br />

Ever innovative, Neil, like<br />

his father Ron, was also the<br />

first beekeeper in New Zealand<br />

to commercially provide hives<br />

for kiwifruit pollination, moving<br />

eight or nine hives at a time<br />

around on his Ford V8 truck.<br />

He was a pioneer working with<br />

the families who planted the<br />

first kiwifruit in the <strong>Bay</strong> <strong>of</strong><br />

<strong>Plenty</strong>.<br />

“Today we cart 400-450<br />

hives at a time on a 44 tonne<br />

truck, travelling and returning<br />

in a day to places Dad would<br />

have stayed overnight at, given<br />

how rough the roads and routes<br />

were back then,” says Neil.<br />

These days, kiwifruit pollination<br />

is still an important<br />

part <strong>of</strong> the business, but not<br />

as significant, given honey’s<br />

increasing value.<br />

Those honey sales expanded<br />

well in the ‘80s, after Neil<br />

and Wendy bought the business<br />

from Ron in 1981. This also<br />

included their first exports.<br />

“Hong Kong was relatively<br />

easy to export to in those<br />

days and today we export to<br />

10 countries with Asia and the<br />

United States really strong markets<br />

for us,” says Wendy.<br />

Their pioneering ventures<br />

continued as they closely<br />

followed early research on<br />

Manuka honey done by the late<br />

Pr<strong>of</strong>essor Molan at Waikato<br />

University.<br />

“Until then field honey and<br />

Tawari were the main honey<br />

types, Manuka was a bit <strong>of</strong> an<br />

unknown, seen as a little different,”<br />

says Neil.<br />

A group <strong>of</strong> beekeepers however<br />

saw Manuka’s potential<br />

and formed the Unique Manuka<br />

Factor association which<br />

Mossops was part <strong>of</strong>.<br />

Meantime Wendy witnessed<br />

the antibacterial power <strong>of</strong><br />

Manuka when she saw how it<br />

cured an ulcer her mother had<br />

struggled to have healed conventionally.<br />

“I saw how the skin around<br />

the ulcer was s<strong>of</strong>tened and that<br />

was the seed <strong>of</strong> an idea to<br />

develop a skincare range using<br />

Manuka.”<br />

But it was not until 2007<br />

when she met a cosmetologist<br />

capable <strong>of</strong> developing a genuinely<br />

natural range <strong>of</strong> products<br />

that saw the birth <strong>of</strong> the company’s<br />

“Natrual” range.<br />

“The ‘80s really became the<br />

decade where Manuka was discovered<br />

and better understood,”<br />

she says.<br />

Wendy and Neil recount the<br />

many challenges the business<br />

has faced over the years, from<br />

the Whakatane earthquake, to<br />

PSA in kiwifruit, but perhaps<br />

the biggest one was learning<br />

varroa had infected New<br />

Zealand beehives in <strong>April</strong> 2000.<br />

Today Wendy and Neil are<br />

proud to see their own family<br />

taking over as the third generation,<br />

with sons Ryan and Duane<br />

employed, and youngest son<br />

Joshua working alongside the<br />

is testament to the investment<br />

the industry has made in R +<br />

D.”<br />

He says MyFarm has experienced<br />

strong interest in the<br />

Expressway Orchard investment<br />

opportunity since launching<br />

it recently.<br />

Neil Mossop bee keeping.<br />

business with his own bee operation,<br />

Beelieve Enterprises.<br />

Their daughter Charity has also<br />

been closely involved in the<br />

business.<br />

Wendy says their focus on<br />

providing a consistently high<br />

quality product, with minimal<br />

stirring or treatment has lent<br />

Mossop’s Honey a different<br />

texture from most commercial<br />

honeys, and earned them many<br />

dedicated customers in New<br />

Zealand and around the world.<br />

Meantime the innovative<br />

“Investors want access to<br />

the growth <strong>of</strong> the kiwifruit sector<br />

and to the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

region.”<br />

couple are looking forward<br />

to the forthcoming launch <strong>of</strong><br />

another honey-based product<br />

for winter, a specially developed<br />

cough elixir that promises<br />

to help ease the usual winter<br />

colds thanks to Manuka’s now<br />

well-known healing properties.<br />

“We feel we have been very<br />

blessed to work where we are,<br />

in the business we are in and<br />

to have our family close and<br />

involved, with plenty <strong>of</strong> challenges<br />

and opportunities,” says<br />

Wendy.<br />

1947 - <strong>2017</strong>


BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 13<br />

Can the Government<br />

protect us?<br />

TECH TALK<br />

> BY TONY SNOW<br />

Director Stratus Blue Ltd. Tony@stratusblue.co.nz | Mobile<br />

022 122 8669 T 07 777 0010.<br />

Yes – you are being attacked. It is not a<br />

matter <strong>of</strong> if, but when, and that when is a<br />

lot <strong>of</strong> the time! Thanks to technology, it is<br />

becoming easier to do business and the<br />

risks with interacting with other entities,<br />

businesses or consumers is on the rise.<br />

As we do business together<br />

we can take for granted<br />

that we are safe to deal<br />

with each other in this way. Of<br />

course, at the same time, global<br />

hackers are becoming more<br />

sophisticated with even some<br />

<strong>of</strong> the bigger name hosting services<br />

being breached.<br />

The Government is<br />

investing 22.2 million<br />

from Budget 2016 to<br />

set up a new national<br />

Computer Emergency<br />

Response Team<br />

(CERT).<br />

Security systems help prevent<br />

and monitor the issues<br />

and it is amazing the frequency<br />

<strong>of</strong> attacks that you may not<br />

know about! Not only can your<br />

IT provider assist, depending<br />

on your risk pr<strong>of</strong>ile, to put<br />

measures in place but the government<br />

is also assisting in this<br />

fight.<br />

Civil Defence exists for natural<br />

and physical disasters and<br />

plans for disaster recovery, and<br />

as the Ministry <strong>of</strong> <strong>Business</strong> and<br />

Innovation points out ‘’The<br />

Government is investing 22.2<br />

million from Budget 2016 to<br />

set up a new national Computer<br />

Emergency Response Team<br />

(CERT). The CERT will be<br />

responsible for monitoring,<br />

tracking and advising on cyber<br />

security incidents or attacks<br />

affecting New Zealand. The<br />

national CERT will be solely<br />

dedicated to cyber security and<br />

will be the central component<br />

<strong>of</strong> New Zealand’s cyber security<br />

architecture.<br />

We are also pleased to<br />

have the STRATUS project<br />

on our doorstep. ‘Security<br />

Technologies Returning<br />

Accountability, Trust and<br />

User-centric Services” in the<br />

Cloud is funded by the New<br />

Zealand Government through<br />

the Ministry <strong>of</strong> <strong>Business</strong>,<br />

Innovation, and Employment<br />

(MBIE) and is led by the<br />

University <strong>of</strong> Waikato’s Dr<br />

Ryan Ko.<br />

STRATUS is a six-year,<br />

$12.2 million cyber security<br />

project, This ground-breaking<br />

project will create a range <strong>of</strong><br />

security tools, techniques and<br />

capabilities which return the<br />

control <strong>of</strong> data to Cloud computing<br />

users. The overall aim<br />

<strong>of</strong> the project is to empower<br />

users to be able to control<br />

the security <strong>of</strong> their data in<br />

the Cloud without the need<br />

for third parties. The project<br />

also aims to develop tools and<br />

services which can be commercialised.<br />

Work on STRATUS began<br />

in 2014 and is being carried<br />

out by a team <strong>of</strong> leading Cloud<br />

security researchers and practitioners<br />

from the University<br />

<strong>of</strong> Waikato, the University <strong>of</strong><br />

Auckland, Unitec Institute <strong>of</strong><br />

Technology and the Cloud<br />

Security Alliance.<br />

Government and international<br />

teams are working on<br />

cyber security, multinational<br />

organisations are invested<br />

heavily in security both physical<br />

and cyber, so the question<br />

remains as a <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

business, are you protected?<br />

What happens when something<br />

does happen? Are you insured<br />

against attack or harmful loss<br />

and how long will it take to<br />

get your business back up and<br />

running?<br />

Stratus Blue recommends a<br />

business continuity plan which<br />

includes a disaster recovery<br />

Exciting news from summer<br />

entrepreneurial programme<br />

Top students from<br />

Toi Ohomai Institute<br />

<strong>of</strong> Technology and<br />

University <strong>of</strong> Waikato spent<br />

the summer in Priority One’s<br />

Ignition co-working space taking<br />

part in an innovative entrepreneurship<br />

programme.<br />

Project Ignite invited students<br />

from across a range <strong>of</strong><br />

faculties to apply for scholarships<br />

to complete the programme<br />

over a 10-week period.<br />

Participants were provided<br />

with a unique, tailored experience<br />

and the tools they needed<br />

to validate their ideas and create<br />

a sustainable business.<br />

Local entrepreneur and<br />

CEO <strong>of</strong> Eur<strong>of</strong>ins <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>,<br />

Tina Jennen, was the expert<br />

coach on the programme, providing<br />

advice and support to<br />

the student entrepreneurs.<br />

“The programme included<br />

group and individual activities,<br />

guidance by start-up coaches,<br />

inspirational speakers, practical<br />

sessions, access to specialist<br />

mentors and help with<br />

applications for seed-funding.”<br />

At the completion <strong>of</strong> the<br />

programme, the students<br />

pitched their ideas to project<br />

sponsors and local businesspeople.<br />

The businesses they<br />

developed included:<br />

• EDM Productions – leaving<br />

a legacy through documentaries<br />

<strong>of</strong> the personal<br />

stories <strong>of</strong> elderly or ill people<br />

• My Good Neighbour – an<br />

online platform that connects<br />

locals that need an<br />

odd job done with people<br />

looking for casual work<br />

• Homebuilding.co.nz – discover<br />

your dream home<br />

with thousands <strong>of</strong> housing<br />

plans, all in one place<br />

• Fashenz – an online platform<br />

that helps NZ’s<br />

emerging fashion designers<br />

• The Capture Collective – a<br />

full service one-stop-shop<br />

to access pr<strong>of</strong>essional photography<br />

• In Touch – a real time<br />

scheduling app for small<br />

contracting businessses to<br />

help them stay better organised<br />

• The Plunge – new technology<br />

which enables a water<br />

gun to fill in under two<br />

seconds.<br />

Project Ignite is jointly<br />

funded by Priority One<br />

and members Ballance<br />

Agri-Nutrients, Plus Group<br />

Horticulture, University <strong>of</strong><br />

Waikato and Toi Ohomai<br />

Institute <strong>of</strong> Technology.<br />

plan and knowledge <strong>of</strong> time<br />

and process to get business<br />

back up and running.<br />

Depending on your industry,<br />

with Easter weekend coming<br />

up, this may be a good time<br />

with minimum disruption to<br />

test these plans.<br />

Don’t leave it all to the<br />

Government! Talk to your<br />

technology department about<br />

these plans, the downtime you<br />

can afford and the risks you<br />

wish to take and how to insure<br />

and protect against them.<br />

Local company releases<br />

emissions-reducing cement<br />

A<br />

Mount Maunganui-based cement company<br />

has taken lessons from ancient<br />

Roman concrete to create and launch<br />

a low carbon footprint cement that helps<br />

reduce CO 2 emissions.<br />

HR Cement Ltd managing director Chris<br />

Hall said the company has managed to develop<br />

a more environmentally friendly cement<br />

called Eco-Cem that has significant benefits<br />

when compared with standard cements.<br />

“EcoCem has the potential to reduce<br />

the carbon footprint <strong>of</strong> concrete utilised on<br />

construction sites by 15-30 percent and set<br />

a New Zealand benchmark for low carbon<br />

concretes in New Zealand,” he says.<br />

The company looked at concrete mixtures<br />

used by the ancient Romans and, after<br />

applying modern cement manufacturing<br />

techniques, engineered a new cement using<br />

Pozzolan from the central plateau <strong>of</strong> the<br />

North Island. In addition, compared with<br />

standard cement Eco-Cem gets stronger as<br />

time goes on, increases abrasion resistance,<br />

improves durability and permeability and has<br />

a high resistance to the harsh climatic conditions<br />

experienced in New Zealand.<br />

Mr Hall said one <strong>of</strong> Eco-Cem’s greatest<br />

strengths was that it was far more environmentally<br />

friendly than the existing production<br />

<strong>of</strong> Portland cement, which is energy-intensive<br />

and results in higher global<br />

greenhouse gas emissions.<br />

www.stratusblue.nz<br />

*Read the full article in this paper, or on our website<br />

1<br />

in 5<br />

Kiwis Are Affected By<br />

Cybercrime Each Year<br />

TECHNOLOGY SOLUTIONS<br />

FROM GROUND TO CLOUD


14 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

<strong>Business</strong> interruption<br />

planning and crisis<br />

management<br />

As a business which provides advice to<br />

employers and also as an employer <strong>of</strong> my<br />

own staff, it’s timely to revisit the “planning”<br />

aspect around interruption <strong>of</strong> business<br />

operations.<br />

It’s pertinent to take a serious<br />

look at our business survival<br />

and crisis management<br />

plans.<br />

We have seen many issues<br />

arise from earthquakes in the<br />

south, and more recently businesses<br />

that have suffered losses<br />

through fire and flooding.<br />

When planning for<br />

the unexpected, think<br />

outside the square<br />

in terms <strong>of</strong> where<br />

your business could<br />

potentially operate<br />

from<br />

Planning for business<br />

continuity when the unexpected<br />

arises in terms <strong>of</strong><br />

your employment obligations<br />

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makes smart business sense.<br />

Employers have obligations<br />

to their employees under the<br />

Employment Relations Act.<br />

<strong>Business</strong> interruption can present<br />

itself in many forms – not<br />

necessarily through a national<br />

disaster, therefore businesses<br />

can’t rely upon outside assistance<br />

as a given.<br />

There are numbers <strong>of</strong><br />

unique employment and legal<br />

situations that arose from the<br />

earthquake in Christchurch.<br />

Many situations, dependent<br />

on the nature <strong>of</strong> the business<br />

interruption will not be covered<br />

in current employment<br />

agreements.<br />

In the past inclusion <strong>of</strong><br />

such clauses were generally<br />

not common practice, but there<br />

are clauses that are worth considering<br />

for new employment<br />

situations.<br />

An important factor when<br />

dealing with any interruption<br />

in your business and then subsequent<br />

decisions around running<br />

the business and negotiating<br />

with your staff is to keep<br />

communication lines open and<br />

active.<br />

It is a stressful time for<br />

all concerned and a flexible<br />

and common-sense approach<br />

is needed to get businesses up<br />

and running and staff back on<br />

board.<br />

When planning for the<br />

unexpected, think outside the<br />

square in terms <strong>of</strong> where your<br />

business could potentially<br />

operate from – for example, if<br />

your premises was damaged or<br />

unavailable, could your staff<br />

work from home or another<br />

location and how easily could<br />

company information and data<br />

be accessed in order to do so?<br />

Likewise a current crisis<br />

management plan should be<br />

in place and form part <strong>of</strong> your<br />

Health & Safety policy. A<br />

crisis management plan should<br />

be a rehearsed plan which outlines<br />

policies and procedures<br />

that staff need to follow in<br />

the immediate wake <strong>of</strong> such<br />

an event.<br />

It will cover aspects such<br />

as evacuation plans, location<br />

<strong>of</strong> emergency equipment,<br />

procedures for containment,<br />

treatment etc as they relate to<br />

different events, a list <strong>of</strong> people<br />

and/or agencies that need<br />

to be contacted in event <strong>of</strong><br />

an emergency on site. Key<br />

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steps include avoiding injury/<br />

saving lives, minimising environmental<br />

impact, saving <strong>of</strong><br />

data and records, saving <strong>of</strong><br />

critical stock and equipment<br />

and getting back into business.<br />

<strong>Business</strong> interruption insurance<br />

can help cover normal<br />

operating expenses and will<br />

HUMAN RESOURCES<br />

> BY KELLIE HAMLETT<br />

Director, Recruitment & HR Specialist, Talent ID Recruitment Ltd<br />

likely include covering wages<br />

for a period <strong>of</strong> time while your<br />

business may not be generating<br />

an income.<br />

There is a general obligation<br />

for employers to pay salaried<br />

and wage workers who are<br />

fit, willing and able to work<br />

but can’t because their place<br />

<strong>of</strong> employment is closed or<br />

damaged.<br />

There are other options<br />

which include the negotiation<br />

<strong>of</strong> using annual leave for a<br />

period <strong>of</strong> time, negotiating a<br />

reduction in wages, unpaid<br />

leave or the <strong>of</strong>fering <strong>of</strong> alternative<br />

work.<br />

New kiosk allows easy<br />

engagement with shoppers<br />

Tauranga marketing company<br />

Bravesight has<br />

developed an automotive-lead<br />

generation kiosk that<br />

is self-powered to help gather<br />

information on shopper interest<br />

in the cars on display at <strong>Bay</strong><br />

Fair shopping centre.<br />

Farmer AutoVillage is a<br />

regular advertiser at <strong>Bay</strong> Fair,<br />

displaying three to four cars<br />

each week.<br />

In the past, lead generation<br />

was based on people ringing<br />

the sales contact and number<br />

that was featured on the car.<br />

Now, shoppers can immerse<br />

themselves in the automotive<br />

brand, make and model on display<br />

by watching a product<br />

video, viewing the specifications,<br />

requesting a test-drive<br />

and or an information brochure.<br />

Once a request for a test<br />

drive or further information<br />

has been sent, the details<br />

are received in real time by<br />

the sales team at Farmer<br />

AutoVillage to arrange for a<br />

requested test drive.<br />

The technology allows<br />

Farmer AutoVillage to easily<br />

engage with shoppers in a<br />

high-dwell time environment<br />

in a way that is relevant and<br />

non-invasive.<br />

In addition, the kiosks are<br />

run <strong>of</strong>f self-contained power<br />

which allows them to be placed<br />

in any environment without<br />

having to be connected to<br />

mains power.<br />

“Autolead provides automotive<br />

brands and their retail<br />

dealers with real time leads that<br />

integrate with their CRM system,<br />

like Autoplay,” says group<br />

business director Bravesight,<br />

Pete Wales.<br />

“Leads can also be sent as<br />

text and emails or customised<br />

to the preferred sales management<br />

tool for the sales team<br />

to engage with interested customers.”<br />

“Autolead provides customers<br />

with the opportunity to<br />

explore the vehicle in greater<br />

detail in their own time without<br />

sales pressure.”<br />

Bravesight’s new Autolead kiosk.<br />

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BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 15<br />

‘Transport hub’ plan<br />

for Rotorua Airport<br />

Rotorua Airport’s new CEO Mark Gibb is<br />

optimistic that the first visible signs <strong>of</strong> a<br />

$4.4 million planned upgrade to the airport<br />

could be seen in August.<br />

By VIV POSSELT<br />

That is when he expects a<br />

start might be made on<br />

upgrading facilities housing<br />

the airport’s fire rescue<br />

operation. Structural work on<br />

upgrading the terminal building<br />

could start a month or so<br />

later.<br />

Since coming in as chief<br />

executive in early January,<br />

Mark has been working closely<br />

with the airport owners,<br />

Rotorua Lakes Council, and its<br />

independent board <strong>of</strong> directors<br />

to convert a long-term Airport<br />

Master Plan into action.<br />

Plans to maximise future<br />

opportunities are taking shape<br />

fast. The aim is to create what<br />

Mark described as an integrated<br />

travel and transport hub,<br />

one that first <strong>of</strong>fers visitors a<br />

new-look welcome, but also<br />

<strong>of</strong>fers an on-site network <strong>of</strong><br />

aligned businesses that dovetail<br />

with and support the<br />

broader growth <strong>of</strong> Rotorua.<br />

“These are likely to include<br />

tourism-based industries that<br />

have transport requirements.<br />

We already have an established<br />

community … helicopter<br />

operators, a rafting group<br />

and rental car businesses, and<br />

there is a charter aircraft operator<br />

coming in,” he said.<br />

“Rotorua Airport sits on<br />

about 100 hectares <strong>of</strong> land.<br />

We needed to adopt a strategic<br />

perspective that integrates vertically<br />

with the development<br />

<strong>of</strong> Rotorua.<br />

“The challenge for us is to<br />

ensure that any development<br />

<strong>of</strong> the airport fits that broader<br />

framework. The Airport<br />

Master Plan has had to be<br />

very carefully considered … it<br />

must fit hand-in-glove with its<br />

environment.<br />

“My approach is to start<br />

with the end-user perception.<br />

We need to get a clear view <strong>of</strong><br />

New Rotorua Airport CEO Mark Gibb<br />

wants to steer the business through<br />

a phase <strong>of</strong> considered growth.<br />

the type <strong>of</strong> businesses we are<br />

trying to attract, and build out<br />

from that point. The Master<br />

Plan must not become so aspirational<br />

that is misses the mark<br />

in terms <strong>of</strong> reality.<br />

“As I see it, either you<br />

either control development, or<br />

development happens to you.”<br />

Mark’s 28 years’ experience<br />

in governance, management,<br />

finance and strategic<br />

planning were considered a<br />

major asset by airport chairman<br />

Peter Stubbs, when he<br />

announced the appointment<br />

in late 2016 and said Mark’s<br />

experience would be “invaluable<br />

over the next decade as the<br />

airport enters its next phase <strong>of</strong><br />

development”.<br />

Leading up to his appointment,<br />

Mark was general<br />

manager <strong>of</strong> global property<br />

and facilities at Fonterra<br />

Cooperative Group.<br />

Before that he had spent<br />

years delivering residential<br />

and business development projects<br />

in Auckland, including<br />

two decades working on the<br />

city’s prestigious Highbrook<br />

<strong>Business</strong> Park.<br />

He also worked with<br />

Auckland Airport during its<br />

corporatisation phase, when<br />

the focus was on building<br />

non-aeronautical revenue<br />

streams. It is that area <strong>of</strong><br />

expertise that Mark said was<br />

crucial to the successful development<br />

<strong>of</strong> Rotorua Airport,<br />

and he sees his first 90 days as<br />

critical in terms <strong>of</strong> converting<br />

the Master Plan into action.<br />

Of the 225,000 people now<br />

coming through the airport<br />

annually, most are tourists, he<br />

said. Seat capacity in and out<br />

<strong>of</strong> Rotorua has grown about<br />

six percent per annum, and<br />

passenger growth is keeping<br />

tabs with that.<br />

“Key to keeping that<br />

growth going is to ensure<br />

we have a robust commercial<br />

relationship with Air New<br />

Zealand. This airport has had<br />

its fair share <strong>of</strong> criticism in<br />

recent years – we want to<br />

enter a phase <strong>of</strong> considered<br />

growth.”<br />

Mark’s reference to criticism<br />

relates to the decision to<br />

end international flights into<br />

Rotorua for financial reasons.<br />

Flights to Australia started in<br />

2009 after the runway was<br />

extended and ended in <strong>April</strong><br />

2015. While the move was<br />

controversial at the time, Mark<br />

sees real benefit in its legacy.<br />

“Realistically, Rotorua<br />

Airport is probably more<br />

comfortable in its skin at a<br />

domestic level, but having<br />

that extended runway from the<br />

trans-Tasman era is an advantage<br />

for the future should commercially<br />

viable opportunities<br />

for the activation <strong>of</strong> international<br />

flights arise again.”<br />

Capitalising on the airport’s<br />

strengths, Mark is taking<br />

a considered approach to a<br />

modern business model.<br />

“Airports have moved<br />

away from simply counting<br />

the number <strong>of</strong> passengers and<br />

aircraft landing and taking <strong>of</strong>f.<br />

Most airports today have a<br />

broad range <strong>of</strong> non-aeronautical<br />

activities. Some smaller<br />

airports will remain oriented<br />

to mainly passenger movement,<br />

but most have had to<br />

adopt a different business<br />

model to survive, and in some<br />

ways New Zealand airports<br />

are better suited to such development.<br />

They tend to have<br />

larger land tracts, and therefore<br />

more space to develop<br />

other income opportunities.”<br />

In terms <strong>of</strong> its aeronautical<br />

future, Mark believes it is<br />

essential to work closely with<br />

the airlines to ensure they use<br />

Rotorua as a hub. He suggested<br />

that those choosing not to<br />

talk routes and sectors directly<br />

with the airlines could be<br />

missing the boat.<br />

There are also other changes<br />

set to impact future plans.<br />

“Travel patterns have<br />

YOU, YOUR TEAM OR THE<br />

WHOLE ORGANISATION. WE<br />

HAVE TRAINING THAT FITS.<br />

changed,” Mark said. “Tourists<br />

used to land in Auckland,<br />

come to Rotorua and then fly<br />

out again. Now they’re coming<br />

to Rotorua and using it as a<br />

hub from which to do day trips<br />

elsewhere. They might base<br />

themselves here for a week or<br />

so, which is a massive benefit<br />

to local businesses.<br />

“Making a good first<br />

impression at our airport gateway<br />

is critical for both our<br />

tourism and business sectors,”<br />

he said. “We have a developing<br />

business community at<br />

the airport, and our goal is to<br />

expand this and support these<br />

businesses by aligning to their<br />

tempo and cadence as they<br />

grow.”<br />

Mark has found his own<br />

tempo and cadence with<br />

Rotorua. He recently brought<br />

a slice <strong>of</strong> Paradise Valley, and<br />

plans are afoot to develop it<br />

in a way that harmonises with<br />

his love <strong>of</strong> the area and his<br />

family’s long-term view on a<br />

new Rotorua lifestyle.<br />

Pr<strong>of</strong>essional training is critical if you want to keep pace in a fast moving world.<br />

Wintec has a range <strong>of</strong> programmes designed to keep you and your organisation<br />

ahead <strong>of</strong> the game.<br />

Pr<strong>of</strong>essional Development Programmes: Evening or weekend courses for<br />

individuals.<br />

Industry Compliance Training: Keep pace with pr<strong>of</strong>essional regulatory<br />

requirements.<br />

Tailored Courses for Teams: Customised to fit your needs.<br />

Bespoke Pr<strong>of</strong>essional Programmes: Highly customised, delivered by experts,<br />

designed to impact the organisation at a strategic level.<br />

wintec.ac.nz/pr<strong>of</strong>essional<br />

PROFESSIONAL<br />

PROGRAMMES<br />

The facilities housing Rotorua Airport’s fire rescue operation<br />

will be first <strong>of</strong>f the block in terms <strong>of</strong> an upgrade.<br />

www.stratusblue.nz<br />

*Read the full article in this paper, or on our website<br />

$12.2m<br />

Funded for the<br />

STRATUS Project<br />

TECHNOLOGY SOLUTIONS<br />

FROM GROUND TO CLOUD


16 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

NZ small business underpin<br />

“rockstar” economy<br />

New Zealand’s strong economic credentials<br />

have been given a ringing endorsement<br />

in the latest survey <strong>of</strong> small businesses<br />

across Asia Pacific, with growth<br />

expectations at a record high.<br />

The Asia Pacific Small<br />

<strong>Business</strong> Survey 2016,<br />

commissioned by global<br />

accounting body CPA<br />

Australia, showed New<br />

Zealand small businesses are<br />

growing strongly, adding new<br />

jobs and expect even better<br />

performance this year, this<br />

country’s strongest showing<br />

in the six years it has been<br />

included in the survey.<br />

Growth expectations for<br />

<strong>2017</strong> are the headline figure<br />

– 71 percent expect to grow<br />

their business in <strong>2017</strong>, a figure<br />

that significantly betters<br />

the other developed markets<br />

surveyed – Hong Kong,<br />

Singapore and Australia.<br />

One in five businesses<br />

reported hiring new employees<br />

during the year – double<br />

the figure recorded in<br />

Australia – and New Zealand<br />

PROFESSIONAL<br />

SERVICES<br />

LAW • ACCOUNTING • HR • FINANCE • INVESTMENT • INSURANCE • HEALTH & SAFETY<br />

was the only country in the<br />

survey where expectations for<br />

employment (as recorded in<br />

2015) matched what actually<br />

occurred in 2016. In all<br />

other countries, expectations<br />

exceeded the reality.<br />

Highlights from the 2016<br />

survey include:<br />

• Nearly 60 percent <strong>of</strong><br />

respondents reported<br />

growing their business last<br />

year<br />

Small business growth<br />

is critical to a nation’s<br />

economic health and<br />

this report suggests<br />

New Zealand is in a<br />

very good place at the<br />

moment.<br />

• More than 70 percent <strong>of</strong><br />

respondents expect to grow<br />

their business in <strong>2017</strong><br />

• Nearly 20 percent <strong>of</strong><br />

respondents increased<br />

employee numbers last year<br />

• One in four businesses<br />

expect to hire additional<br />

staff this year<br />

The results show New<br />

Zealand outstripped both Asia<br />

Pacific economic powerhouses<br />

Australia and Singapore but<br />

remain below the developing<br />

economies <strong>of</strong> Indonesia and<br />

Vietnam.<br />

Commenting on the results,<br />

CPA Australia chief executive<br />

Alex Malley says the results<br />

justify New Zealand’s<br />

reputation for its “rock-star<br />

economy”.<br />

“New Zealand recorded<br />

the largest percentage increase<br />

in the number <strong>of</strong> businesses<br />

expecting the domestic economy<br />

to grow this year, demonstrating<br />

strong confidence at<br />

a business grassroots level,”<br />

he said.<br />

“Small business growth is<br />

critical to a nation’s economic<br />

health and this report suggests<br />

New Zealand is in a very good<br />

place at the moment.”<br />

“For me, the growth and<br />

employment expectations are<br />

particularly noteworthy.”<br />

“Contrast New Zealand’s<br />

performance with Australia,<br />

particularly around actual and<br />

intended employment, and it<br />

makes sobering reading on this<br />

side <strong>of</strong> the Ditch,” Alex comments.<br />

There are a few line items<br />

<strong>of</strong> concern, particularly around<br />

the slow uptake <strong>of</strong> social media<br />

and online selling compared<br />

with New Zealand’s Asian<br />

competitors.<br />

Across the region, the<br />

survey found that small businesses<br />

that are growing are<br />

significantly more likely to<br />

be focusing on innovation,<br />

e-commerce, social media,<br />

training and exporting.<br />

New Zealand topped the<br />

rankings <strong>of</strong> small businesses<br />

reporting that they found it<br />

easy to access external finance<br />

over the past 12 months.<br />

However, looking ahead, there<br />

was a drop in the number <strong>of</strong><br />

small businesses reporting<br />

they expected it to be easy to<br />

access finance.<br />

“With great uncertainty<br />

around global market conditions,<br />

that might be one for<br />

business leaders to keep an<br />

eye on in <strong>2017</strong> and beyond,”<br />

Alex said.<br />

The CPA Australia Asia-<br />

Pacific Small <strong>Business</strong> Survey<br />

provides annual insights into<br />

the views <strong>of</strong> small businesses<br />

across eight markets in the<br />

region. This is the seventh<br />

year the research has been<br />

conducted.<br />

Exciting news from summer<br />

entrepreneurial programme<br />

BAY OF PLENTY<br />

PROFESSIONAL<br />

SERVICES<br />

BOOK YOUR SPOT IN<br />

OUR APRIL ISSUE<br />

For more information contact the team today<br />

at info@bopbusinessnews.co.nz<br />

or 07 838 1333<br />

<strong>Bay</strong> <strong>of</strong> plenty<br />

Top students from<br />

Toi Ohomai Institute<br />

<strong>of</strong> Technology and<br />

University <strong>of</strong> Waikato spent<br />

the summer in Priority One’s<br />

Ignition co-working space taking<br />

part in an innovative entrepreneurship<br />

programme.<br />

At the completion<br />

<strong>of</strong> the programme,<br />

the students pitched<br />

their ideas to project<br />

sponsors and local<br />

businesspeople.<br />

Project Ignite invited<br />

students from across a range<br />

<strong>of</strong> faculties to apply for<br />

scholarships to complete the<br />

programme over a 10-week<br />

period.<br />

Participants were provided<br />

with a unique, tailored experience<br />

and the tools they needed<br />

to validate their ideas and create<br />

a sustainable business.<br />

Local entrepreneur and<br />

CEO <strong>of</strong> Eur<strong>of</strong>ins <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>,<br />

Tina Jennen, was the expert<br />

coach on the programme, providing<br />

advice and support to<br />

the student entrepreneurs.<br />

“The programme included<br />

group and individual activities,<br />

guidance by start-up coaches,<br />

inspirational speakers, practical<br />

sessions, access to specialist<br />

mentors and help with<br />

applications for seed-funding.”<br />

At the completion <strong>of</strong> the<br />

programme, the students<br />

pitched their ideas to project<br />

sponsors and local businesspeople.<br />

The businesses they<br />

developed included:<br />

• EDM Productions – leaving<br />

a legacy through documentaries<br />

<strong>of</strong> the personal stories<br />

<strong>of</strong> elderly or ill people<br />

• My Good Neighbour – an<br />

online platform that connects<br />

locals that need an<br />

odd job done with people<br />

looking for casual work<br />

• Homebuilding.co.nz – discover<br />

your dream home<br />

with thousands <strong>of</strong> housing<br />

plans, all in one place<br />

• Fashenz – an online platform<br />

that helps NZ’s<br />

emerging fashion designers<br />

• The Capture Collective – a<br />

full service one-stop-shop<br />

to access pr<strong>of</strong>essional photography<br />

• In Touch – a real time<br />

scheduling app for small<br />

contracting businessses to<br />

help them stay better organised<br />

• The Plunge – new technology<br />

which enables a water<br />

gun to fill in under two<br />

seconds.<br />

Project Ignite is jointly<br />

funded by Priority One<br />

and members Ballance<br />

Agri-Nutrients, Plus Group<br />

Horticulture, University <strong>of</strong><br />

Waikato and Toi Ohomai<br />

Institute <strong>of</strong> Technology.<br />

We’re<br />

introducing<br />

a new<br />

partner<br />

We’re proud to announce the promotion <strong>of</strong><br />

David Fraundorfer to our partnership team.<br />

David’s commitment to our <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> clients is matched<br />

only by his international experience. He is qualified both in<br />

England and New Zealand.<br />

David grew up in Tauranga and has been with Holland Beckett<br />

since his return to New Zealand in 2014. David specialises in<br />

commercial litigation and is also an expert in sports law.<br />

David Fraundorfer - Partner DDI 07 927 2750 david.fraundorfer@hobec.co.nz<br />

WAVE23499<br />

Tauranga<br />

525 Cameron Road<br />

T 07 578 2199<br />

Rotorua<br />

1108 Pukaki Street<br />

T 07 349 4400<br />

Whakatane<br />

97 The Strand<br />

T 07 308 8325<br />

Opotiki<br />

125 St John Street<br />

T 07 315 6058<br />

Private Bag 12011, Tauranga 3143 T 07 578 2199 F 07 578 8055 www.hobec.co.nz


HR MANAGEMENT AND RECRUITMENT<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 17<br />

Superior Personnel brings personal<br />

service to Tauranga<br />

Superior Personnel has opened an <strong>of</strong>fice<br />

in Tauranga, providing clients with a<br />

pr<strong>of</strong>essional service and a personal touch.<br />

The company was established<br />

in Auckland in<br />

1997 and its success has<br />

seen it expand into Hamilton<br />

and now at 42 Hewletts Rd.<br />

Tauranga’s new branch<br />

manager, Mandi Hopwood, has<br />

been with Superior Personnel<br />

all that time and brings huge<br />

experience to the role. She says<br />

that she and business development<br />

manager, Drew Walker,<br />

are excited to be operating the<br />

business in Tauranga at a time<br />

<strong>of</strong> such expansion.<br />

It’s a big decision<br />

and we would like<br />

the opportunity to<br />

prove what we can<br />

do for them.<br />

“It’s such a big, up-and-coming<br />

city that it’s great to be<br />

involved in part <strong>of</strong> the boom,”<br />

she says.<br />

“We have many long-standing,<br />

strong relationships with<br />

companies in Auckland and we<br />

aim to build similar relationships<br />

in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>. We are<br />

not here for short wins, we are<br />

here for the long-term and we<br />

look forward to becoming part<br />

<strong>of</strong> the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> community.”<br />

Drew says being a very<br />

approachable and friendly<br />

two-person team, they look forward<br />

to providing a real level <strong>of</strong><br />

personal service.<br />

“We’ve not lost that personal<br />

touch that many larger<br />

agencies tend to.”<br />

Superior Personnel recognises<br />

that there are a lot <strong>of</strong><br />

small family-owned companies<br />

in <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> that need help.<br />

“Employing someone is a<br />

big step for many companies,”<br />

says Mandi.<br />

“It’s a big decision and we<br />

would like the opportunity<br />

to prove what we can do for<br />

them.”<br />

“We are very competitively<br />

priced and we understand that<br />

inviting an agency in can be<br />

expensive. We are happy to<br />

work with clients to work out<br />

what’s reasonable.”<br />

Superior Personnel takes<br />

great care screening and interviewing<br />

potential staff for clients.<br />

“We are selective. We will<br />

only provide clients with candidates<br />

that would suit because<br />

when we are putting someone<br />

up we are well aware that<br />

they are representing us,” says<br />

Drew. “We have to get it right.”<br />

Superior Personnel will also<br />

provide job seekers’ extensive<br />

help with CVs and advice and<br />

direction.<br />

Both Mandi and Drew say<br />

they find recruitment incredibly<br />

rewarding and get huge<br />

satisfaction from finding a great<br />

role for a job seeker or finding<br />

the perfect new staff member<br />

for a client.<br />

“There’s nothing better than<br />

when you have a long term client<br />

whose trust you have earned<br />

and with whom you have<br />

developed a great relationship<br />

because you know their needs<br />

so well,” says Mandi.<br />

Superior Personnel provides<br />

all round expertise but has particular<br />

experience in the industrial,<br />

construction, trade and<br />

temping markets.<br />

Drew notes there is a significant<br />

skill shortage in <strong>Bay</strong><br />

<strong>of</strong> <strong>Plenty</strong> and agencies such as<br />

Superior Personnel can play a<br />

big part helping companies find<br />

qualified staff.<br />

Superior Personnel has been<br />

audited by ACC and its practices<br />

and Health and Safety performance<br />

found to be <strong>of</strong> the<br />

highest standards. This includes<br />

a proactive Drug & Alcohol<br />

Policy, including pre-employment<br />

and random testing.<br />

For more information about<br />

the Superior Personnel service<br />

check out the website www.<br />

superiorpersonnel.co.nz or contact<br />

Mandi direct at mandi@<br />

superiorpersonnel.co.nz or call<br />

on 07 262 0222.<br />

Since 1997 Superior Personnel have been recruiting great<br />

people to build great businesses. We’re pleased to bring our<br />

expertise to Tauranga and the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

We know where to find quality people, including ex-services<br />

personnel, who can help you build your business. Our team<br />

works with you every step <strong>of</strong> the way to make sure we deliver<br />

the right fit.


18 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Tauranga hosts investor migrants<br />

to highlight local opportunities<br />

Investor migrants can make a significant<br />

contribution to New Zealand’s economic<br />

transformation through their business<br />

experience, international connections and<br />

financial capital.<br />

They are highly sought<br />

after internationally and<br />

competition for them is<br />

fierce.<br />

Priority One strategic<br />

projects manager, Greg<br />

Simmonds, says it’s important<br />

that New Zealand grow<br />

more internationally connected<br />

firms.<br />

“This means that many<br />

New Zealand companies need<br />

business contacts, knowledge<br />

and financial capital to expand<br />

and develop into innovative,<br />

productive and globally competitive<br />

firms.<br />

“All <strong>of</strong> these components<br />

can come from investor<br />

migrants,” he says.<br />

During February Priority<br />

One partnered with member<br />

businesses ANZ Private and<br />

Crowe Horwath to host 12<br />

investor migrants to Tauranga.<br />

The day included a bus<br />

tour <strong>of</strong> the Tauriko <strong>Business</strong><br />

Estate and Lakes residential<br />

development and visits to Port<br />

<strong>of</strong> Tauranga and Newnham<br />

Innovation Park at Te Puna.<br />

The group also toured a<br />

kiwifruit orchard, visited<br />

the University <strong>of</strong> Waikato’s<br />

Coastal Marine Field Station<br />

and ended the day with a<br />

mayoral function at Tauranga<br />

Club.<br />

Greg says the purpose<br />

<strong>of</strong> the day was to welcome<br />

migrant investors to Tauranga<br />

and the Western <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>,<br />

connect them with appropriate<br />

networks and discuss topics <strong>of</strong><br />

mutual interest.<br />

“We were able to showcase<br />

the region’s growth story<br />

and key industry sectors, and<br />

introduce the investors to<br />

potential opportunities that<br />

encourage the use <strong>of</strong> their<br />

skills, capital and networks<br />

for the benefit <strong>of</strong> the sub-region,”<br />

said Greg.<br />

<strong>Bay</strong>leys – the stress free way<br />

to manage property<br />

<strong>Bay</strong>leys commercial property<br />

management division<br />

has seen an increased<br />

number <strong>of</strong> retirees looking to<br />

put their property portfolios<br />

into pr<strong>of</strong>essional property management.<br />

The motivation being<br />

the realisation that they need<br />

to release themselves from the<br />

stress <strong>of</strong> dealing with tenants<br />

and leasing issue. The idea <strong>of</strong><br />

using their retirement years to<br />

travel and enjoy the benefits <strong>of</strong><br />

their working lives becomes a<br />

reality and leaving their investments<br />

under management will<br />

help make this a more enjoyable<br />

reality and ensure the rents,<br />

outgoings and maintenance are<br />

taken care <strong>of</strong>.<br />

Another more important<br />

motivation for landlords is the<br />

health and safety reforms and<br />

the significant implications <strong>of</strong><br />

these on owner/landlords has<br />

become a reality with the introduction<br />

<strong>of</strong> the Health and Safety<br />

at Work Act 2015. Landlords’<br />

respective duties will be wider<br />

than those which are prescribed<br />

in the lease.<br />

Undertaking risk assessments,<br />

consultation with tenants<br />

and implementation <strong>of</strong><br />

procedures to ensure landlords<br />

have discharged their health<br />

and safety obligations are not<br />

for the uninitiated and is an<br />

ongoing requirement under the<br />

Act.<br />

<strong>Bay</strong>leys commercial agent<br />

Lloyd Davidson has seen the<br />

rise <strong>of</strong> small investment syndicates<br />

(made up <strong>of</strong> not only<br />

pr<strong>of</strong>essional groups <strong>of</strong> people)<br />

who pool their resources to take<br />

advantage <strong>of</strong> the commercial<br />

investment property returns.<br />

With interest rate returns being<br />

as low as they have been for the<br />

past number <strong>of</strong> years, returns are<br />

forecast to remain strong. Lloyd<br />

sees the hands <strong>of</strong>f approach as<br />

allowing those owners the ‘all<br />

is good’ environment provided<br />

by pr<strong>of</strong>essional management.<br />

These investors see the value in<br />

using the knowledge, expertise<br />

and financial reporting <strong>of</strong> pr<strong>of</strong>essional<br />

property management.<br />

How nice …the do’s and<br />

the don’ts ticked and in place<br />

…..excellent peace <strong>of</strong> mind.<br />

Horticulture industry celebrates<br />

unprecedented growth<br />

New Zealand’s export earnings from<br />

horticulture have grown 40 percent<br />

since 2014. The strong results are highlighted<br />

in Horticulture New Zealand and the<br />

New Zealand Horticulture Export Authority<br />

(HEA)’s report, ‘New Zealand Horticulture –<br />

Barriers to Our Export Trade’.<br />

With export revenue just under $5 billion,<br />

horticulture is our fourth largest export<br />

industry and employs 60,000 people in New<br />

Zealand.<br />

Primary Industries Minister Nathan Guy<br />

says, “The report highlights that tariffs on<br />

exported produce have come down by 22<br />

percent since 2012, which is good news but<br />

there is still more to be done. Reducing tariffs<br />

and non-tariff barriers are a big priority for<br />

the government.”<br />

To download the executive summary from<br />

the report, visit www.priorityone.co.nz/vdb/<br />

document/1167.<br />

Commercial<br />

Property<br />

Management<br />

<strong>Bay</strong>leys Commercial Property Management covers both commercial<br />

and industrial across the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and New Zealand. Situated<br />

in the middle <strong>of</strong> what is considered to be the Golden Triangle <strong>of</strong><br />

investment property is our results driven team.<br />

We understand that to maximise the return on your property<br />

you need:<br />

Pr<strong>of</strong>essional property management<br />

A business partner that understands your investment,<br />

views and goals<br />

At <strong>Bay</strong>leys, we believe<br />

relationships are what<br />

businesses are built<br />

on and how they<br />

succeed.<br />

SPEAK TO BAYLEYS TODAY<br />

Jan Cooney<br />

Commercial Property Manager<br />

B 07 579 0609 M 027 408 9339<br />

jan.cooney@bayleys.co.nz<br />

Brodie Thomas<br />

Commercial Property Management Assistant<br />

B 07 579 0608<br />

brodie.thomas@bayleys.co.nz<br />

247 Cameron Road,<br />

Tauranga<br />

Success Realty Ltd, <strong>Bay</strong>leys,<br />

Licensed Under The REA Act 2008


REMARKABLE WOMEN IN BUSINESS<br />

Celebrating 10 years in <strong>Business</strong><br />

Kellie Hamlett, Director<br />

Talent ID Recruitment Ltd<br />

A<br />

Rotorua local, Kellie has spent stints<br />

overseas but has spent the majority <strong>of</strong><br />

her career working in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

Her 20 years’ business experience includes<br />

working for organisations such as Rotorua<br />

Lakes District Council, PF Olsen and Norske<br />

Skog.<br />

Kellie is passionate about the region and<br />

strongly promotes the career opportunities on<br />

<strong>of</strong>fer, across a diverse range <strong>of</strong> sectors.<br />

For the past 14 years her career has<br />

been focused around recruitment and human<br />

resource consulting and has worked with<br />

hundreds <strong>of</strong> employers and candidates to successful<br />

HR & recruitment outcomes across<br />

<strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>.<br />

Kellie started Talent ID Recruitment in<br />

2007, helping employers with their day to<br />

day needs around recruiting and employment<br />

relations. The following year, Talent<br />

ID won the Emerging <strong>Business</strong> <strong>of</strong> the Year<br />

at the Westpac Rotorua <strong>Business</strong> Excellence<br />

Awards. More recently in 2016 Talent ID<br />

won the SEEK Small Recruitment Agency <strong>of</strong><br />

the Year which is a great achievement for a<br />

regionally based company.<br />

Kellie strongly believes in giving back to<br />

the business community and has been a longtime<br />

supporter <strong>of</strong> the ‘Employee <strong>of</strong> the Year’<br />

award at the Rotorua <strong>Business</strong> Excellence<br />

Awards, and the ‘Best Pr<strong>of</strong>essional Services<br />

Team’ at the Taupo Stella Awards for<br />

Excellent Customer Experience. In Tauranga,<br />

Kellie sits on the board <strong>of</strong> the Chamber <strong>of</strong><br />

Commerce and served as a judge at the 2016<br />

Tauranga <strong>Business</strong> Excellence Awards.<br />

This year Talent ID celebrates 10 years in<br />

business. “It’s been an amazing achievement<br />

and I can’t quite believe it’s been 10 years<br />

already,” she says.<br />

“We are thankful to have an extensive<br />

group <strong>of</strong> supportive clients and candidates<br />

to work with. I’m also grateful to have the<br />

support <strong>of</strong> an excellent group <strong>of</strong> business<br />

advisors and a supportive family. I have<br />

an fantastic team at Talent ID, a group <strong>of</strong><br />

remarkable women in their own right and<br />

together we have all contributed to make the<br />

business the success it is today.”<br />

Talent ID<br />

Suite 2, 117 Willow Street, Tauranga<br />

tauranga@talentid.co.nz<br />

0800 850 080<br />

www.talentid.co.nz<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 19<br />

Be smarter with money to get<br />

ahead faster<br />

Vanessa Dodunski<br />

Financial personal trainer<br />

Your hair is styled by the best hairdresser<br />

in town. Your wardrobe fashioned by the<br />

savviest store stylists. Your pantry brims<br />

with Moet and organic coconut oil. Your fabulous<br />

body is down to your personal trainer. But<br />

you might go bankrupt tomorrow. Or less dramatic,<br />

but no less serious, you have no money<br />

left at the end <strong>of</strong> each month, your credit card<br />

is maxed and you will take 30 years to pay <strong>of</strong>f<br />

your house.<br />

There is a new must have for your black<br />

book – a financial personal trainer. Vanessa<br />

established enableMe <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> two and a<br />

half years ago, being the first <strong>of</strong>fice setup outside<br />

<strong>of</strong> Auckland. enableMe now has 10 <strong>of</strong>fices<br />

throughout New Zealand. Vanessa says “If you<br />

want to lose weight and get fit, you might know<br />

what you should be doing – eating less and<br />

exercising more, but do you actually do it? That<br />

is where we come in – to get people looking<br />

honestly at behaviours and money.”<br />

Vanessa stresses enableMe does not <strong>of</strong>fer<br />

investment advice. We <strong>of</strong>fer impartial advice,<br />

creating plans for clients to get financially ahead<br />

faster, whilst still having a life. During the initial<br />

consultation, clients spend 15 minutes looking<br />

at what they are spending. It can be confrontational,<br />

like getting on the scales. “Most people<br />

do not know where the money goes. A key part<br />

<strong>of</strong> my role is the psychology <strong>of</strong> their spending.<br />

When we work out a plan it has to be something<br />

they can live with. There is no point on putting<br />

them on a strict ‘diet’ that they won’t be happy<br />

with.”<br />

Vanessa starts by establishing ‘non-negotiables’<br />

such as kids swimming lessons or<br />

the hairdresser. Within any budget, there will<br />

always be money being ‘frittered’. “The aim is<br />

to change people’s mind-set so they realise their<br />

frittering is not only not getting them ahead, but<br />

not making them any happier.”<br />

We establish a surplus which can be then<br />

applied to individual goals – whether for a<br />

deposit on a house, paying <strong>of</strong>f the mortgage or<br />

planning for retirement. As in the diet analogy,<br />

when people see results, they are encouraged<br />

to keep with the programme. enableMe was<br />

founded by Auckland based Hannah McQueen<br />

a chartered accountant with a master in taxation<br />

and ‘a personality’.<br />

Although the emphasis is on personal<br />

finances, for the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> many small<br />

business owners Vanessa says there could be<br />

huge savings to be made in insurance or taxation.<br />

“I will help clients be smart around money<br />

which ultimately helps them get ahead faster<br />

and makes them happy”.<br />

enableMe<br />

20 Jean Batten Drive, Mount Maunganui<br />

P 07 281 1049 | P 0800 897 898<br />

vanessa@enableme.co.nz<br />

www.enableme.co.nz<br />

Theresa Le Bas’ work takes<br />

her to places that most<br />

people don’t get to.<br />

She’s tramped around wastewater<br />

plants, lakes and rivers,<br />

she’s been down mines on<br />

the Coromandel Peninsula<br />

and in Australia, she’s<br />

examined landfills, roading<br />

infrastructure, and visited<br />

remote forestry blocks.<br />

Theresa is a lawyer, she specialises in<br />

environmental and planning law. She’s<br />

had wide experience in New Zealand<br />

and Australia in getting approvals for mining,<br />

energy and industrial projects and largescale<br />

infrastructure, as well as dealing with<br />

contaminated site issues and performing legal<br />

due diligence for a variety <strong>of</strong> clients. As she says,<br />

“this is not a desk-bound job”.<br />

She is a partner in law firm Tompkins<br />

Wake, one <strong>of</strong> three women among 18 partners.<br />

Tompkins Wake has <strong>of</strong>fices in Hamilton, Rotorua<br />

and Auckland; Theresa is primarily based in<br />

Rotorua but also works at the other two sites. She<br />

leads Tompkins Wake’s Resource Management<br />

and Environment team. She was drawn to this<br />

area <strong>of</strong> law as an Auckland University student in<br />

1991 when she researched an aspect <strong>of</strong> the then<br />

new Resource Management Act (RMA) for her<br />

Master’s degree.<br />

“It was pure timing,” she says. “The RMA<br />

Bill was about to become an Act just as I was<br />

looking for a Master’s topic. It captured me.”<br />

She relishes the multi-disciplinary approach <strong>of</strong><br />

this field, likes working with other pr<strong>of</strong>essionals<br />

including planners, scientists, engineers and<br />

fellow lawyers.<br />

Out <strong>of</strong> the <strong>of</strong>fice, she is proud to be involved<br />

in community work through the St Vincent de<br />

Paul Society, and she is a committed rower. She<br />

is currently training with Hamilton Rowing Club<br />

crews to compete in the World Masters Games<br />

in <strong>April</strong>. She says: “It’s a lot <strong>of</strong> fun. We’ve<br />

consistently won medals at national regattas and<br />

we’re looking good for the Masters.”<br />

Theresa is a sixth generation New Zealander<br />

with ancestral family links to Hawke’s <strong>Bay</strong> and<br />

Akaroa (the latter being the French connection <strong>of</strong><br />

her surname). She loves her country’s landscapes,<br />

and the rugged untamed beauty <strong>of</strong> the Central<br />

North Island has a special place in her heart.<br />

At present she’s working on a case for Rotorua<br />

Lakes Council, taking part in an initial hearing<br />

before retired Judge Gordon Whiting which<br />

aims at setting new rules that would significantly<br />

reduce the amount <strong>of</strong> nitrogen entering Lake<br />

Rotorua. This would have a big impact on the<br />

quality <strong>of</strong> the lake’s water. Theresa says the<br />

issues are complex and there are a large number<br />

<strong>of</strong> submitters.<br />

She’s only ever had wins in her work. She<br />

(modestly) puts this down to the privilege <strong>of</strong><br />

working with clients who have taken legal advice<br />

and expert opinion on board, and in some cases<br />

have accordingly recalibrated their expectations<br />

to achieve a positive result.<br />

“It is challenging and satisfying. You are<br />

always looking at what you can achieve. We try<br />

to find solutions not create roadblocks.”<br />

P: +64 7 347 9466<br />

E: theresa.lebas@tompkinswake.co.nz<br />

1105 Arawa Street<br />

P O BOX 248, Rotorua 3010<br />

www.tompkinswake.co.nz


20 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

REMARKABLE WOMEN IN BUSINESS<br />

Its all go for Kinetic!<br />

Kinetic Recruitment<br />

launched in the <strong>Bay</strong> two<br />

years ago, it was an obvious<br />

choice for Kate Ross,<br />

Director. Always true to her<br />

values, she made sure to<br />

appoint the right people to<br />

run the local <strong>of</strong>fice.<br />

Kate Ross established the award-winning<br />

agency that has just reached 20 years<br />

in business. Kinetic has four <strong>of</strong>fices<br />

nationally in Auckland, Tauranga, Wellington<br />

and Christchurch. This gives Kinetic an<br />

advantage, as it creates opportunities for<br />

clients to tap into a larger pool <strong>of</strong> talent. For<br />

job seekers happy to relocate it also means<br />

more quality choices.<br />

Cherie Hill and Keri McAdam take care<br />

<strong>of</strong> business here in Tauranga. Together, they<br />

have more than 26 years <strong>of</strong> experience in<br />

recruitment, and they love what they do.<br />

Cherie has been with Kinetic for close to<br />

10 years and Keri has extensive experience<br />

developing and managing recruitment teams<br />

with a speciality in the temp and contract<br />

market.<br />

“We are a part <strong>of</strong> a National Group but<br />

operate with a real local focus, passion and<br />

commitment to business in the <strong>Bay</strong>. We are<br />

excited by the growth and demand for temps<br />

and contractors here, and there is a gap in<br />

the market for an experienced, fast and quality<br />

provider in this space.” Keri says.<br />

What you can expect from Kinetic Tauranga<br />

is a genuine approach and a slick and seamless<br />

experience with quality and speed. “For us its<br />

about being an extension <strong>of</strong> our clients business<br />

and being a part <strong>of</strong> their team. The kick for us is<br />

the relationships and experiences we have with<br />

our candidates and clients and the icing on the<br />

cake is in the referrals we receive” Cherie says.<br />

As an example <strong>of</strong> their community spirit,<br />

Kinetic has recently launched Wise Ones; an<br />

online platform for talented people aged 55+<br />

to connect them with employers, organisations<br />

and individuals. People can list their skills and<br />

wishes to find a permanent or part time job,<br />

volunteering position, or mentoring/coaching<br />

through to home/domestic type work. This site<br />

<strong>of</strong>fers multiple options for the job seeker and<br />

the employer to work with this experienced and<br />

flexible pool <strong>of</strong> talent. www.wiseones.co.nz<br />

A Kinetic client says…<br />

Unlike the majority <strong>of</strong> recruiters who typically<br />

over promise and then disappoint Kinetic<br />

always provides exceptional options for us for<br />

any role that we have discussed with them.<br />

Save time and avoid frustration – give Kinetic<br />

a call and I’m sure they’ll deliver.<br />

For us its simple, we deal with people and<br />

make a difference in their lives, whats not to<br />

love! If you want a recruitment partner with<br />

a difference call the team at Kinetic Tauranga<br />

07 281 2509.<br />

Kinetic Recruitment<br />

Phone: 07 281 2509<br />

Level 1, 39 Spring Street<br />

Tauranga, <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> 3110<br />

www.kinetic.co.nz<br />

When a passion for property<br />

and people combine<br />

Adrienne Mikkelsen,<br />

Property InDepth.<br />

Property InDepth has been operating<br />

nationwide for over a decade, and while<br />

Adrienne has been a valuer for almost<br />

20 years, her love for the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> region<br />

bought her back here 10 years ago. Teaming<br />

up with Property InDepth has enabled to grow<br />

her business to cover the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> and<br />

Coromandel.<br />

Adrienne is a one-woman band and is<br />

forging a new style in property valuation, by<br />

being one <strong>of</strong> the few female business owners<br />

in the industry. While studying an accounting<br />

degree, Adrienne caught the property bug<br />

when studying in university. While reviewing<br />

construction plans for house she developed a<br />

fondness for houses and building. This chance<br />

moment completely diverted her line <strong>of</strong> study<br />

and with her father having previously been<br />

a Registered Valuer, it was almost inevitable<br />

she would follow suit. Adrienne enjoys being<br />

a part <strong>of</strong> the high quality Property InDepth<br />

brand. ‘Buying and selling property can be<br />

rather daunting. Clients like to feel confident<br />

in working with a pr<strong>of</strong>essional who listens<br />

and understands the goals they are trying to<br />

achieve.<br />

Working Smarter<br />

Property In -Depth <strong>of</strong>fers a range <strong>of</strong> services<br />

covering property valuation. Are you considering<br />

selling and want to know what your<br />

current property is worth? Are you looking to<br />

buy, but want to make sure you’re getting the<br />

very best value for your money? Are you refinancing<br />

your bank and wanting to understand<br />

your financial position with your property?<br />

This is where Property InDepth can help. If<br />

you’re considering building your next home,<br />

Adrienne can get involved as early on as the<br />

design stage to determine whether you’re<br />

making good investment decisions. And, if<br />

it’s your investment portfolio you’re looking<br />

to develop, she can assess your assets to help<br />

you maximize the return on your investment.<br />

Property InDepth understands the importance<br />

<strong>of</strong> always staying ahead <strong>of</strong> the game and<br />

has developed Smart Reports. These concise,<br />

easy to decipher reports are made available<br />

to clients online and are ‘InDepth’ reports,<br />

helping you to understand the current market,<br />

comprehensive details about the property,<br />

sales analysis and a risk assessment. All the<br />

major banks and lenders accept our reports.<br />

Power for the People<br />

Although Adrienne loves the homes she<br />

sees, and there have been some stunners, to her<br />

it’s not all about property but instead, about<br />

the people. ‘Whether it’s building a new home,<br />

starting or adding to an investment portfolio,<br />

I love to be able to help kiwis achieve their<br />

property dreams.’ She has a warm and natural<br />

way with people. She reiterates, ‘It’s about<br />

people. I want my clients to feel confident in<br />

working with an expert, by providing advice<br />

to ensure any financial mistakes are avoided. I<br />

want to see people buy right.’’<br />

For Adrienne to get to where she is today, it<br />

wasn’t an easy road by any means. Without the<br />

luxury to be a stay at home mum, she returned<br />

to work just days after her daughter was born.<br />

Six years on, Adrienne looks back regret free,<br />

knowing that it has helped her become the<br />

success she is today.<br />

It’s not always about property though and<br />

when she manages to clear her diary, her<br />

desk and her thoughts, you’ll find Adrienne<br />

cruising on her Harley Davidson or sipping<br />

delicious wine with friends and family. Not at<br />

the same time <strong>of</strong> course!<br />

Adrienne Mikkelsen<br />

Registered Valuer, ANZIV, MPINZ<br />

Property InDepth Limited<br />

021 776 303<br />

www.propertyindepth.co.nz


CONFERENCE, EVENTS AND VENUES<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

21<br />

Local business travel<br />

company <strong>of</strong>fering no<br />

fees introduction<br />

<strong>Bay</strong> <strong>of</strong> plenty<br />

THE REGION’S BUSINESS VOICE<br />

Local business travel specialists Orbit<br />

Travel Tauranga are <strong>of</strong>fering new clients the<br />

opportunity <strong>of</strong> no fees for two months to<br />

demonstrate the value to be gained from<br />

working with a business travel agency.<br />

“A key driver to us taking<br />

this <strong>of</strong>fer to market<br />

is that we really want to<br />

showcase the true value you<br />

could be getting from working<br />

with Orbit,” said business<br />

owner and managing director<br />

<strong>of</strong> Orbit Travel Tauranga, Paul<br />

Forward.<br />

“Without blowing our<br />

own trumpet, we know exactly<br />

why Orbit World Travel<br />

were awarded the best corpo-<br />

rate travel agency award at<br />

the National Travel Industry<br />

Awards – so what we wanted<br />

to do was introduce something<br />

for other businesses to experience<br />

Orbit”.<br />

The <strong>of</strong>fer involves no fees<br />

for a period <strong>of</strong> two months for<br />

all new clients that sign on with<br />

Orbit Tauranga by 30 <strong>April</strong>,<br />

something that isn’t the norm<br />

for an industry that operates<br />

<strong>of</strong>f low margins. “We haven’t<br />

introduced this <strong>of</strong>fer for any<br />

major financial benefits, rather<br />

it is about demonstrating how<br />

we can make a big difference<br />

to businesses and the way they<br />

manage their business travel<br />

currently,” says Paul.<br />

“Whether you’re booking<br />

direct through airnz.co.nz or<br />

booking with another travel<br />

agency – we want to demonstrate<br />

the benefits <strong>of</strong> partnering<br />

with Orbit”.<br />

Orbit Tauranga’s client base<br />

ranges from relatively small<br />

clients through to large corporate<br />

clients - $10,000 upwards.<br />

Orbit World Travel are<br />

New Zealand’s largest locally<br />

business travel company, with<br />

nine <strong>of</strong>fices throughout New<br />

Zealand and five in Australia.<br />

COMING TO YOU MONTHLY<br />

In print edition and online at<br />

www.bopbusinessnews.co.nz<br />

www.facebook.com/bopbusinessnews<br />

EDITOR<br />

Ge<strong>of</strong>f Taylor<br />

Email: ge<strong>of</strong>f@bopbusinessnews.co.nz<br />

Mobile: 022 694 1595<br />

SALES MANAGER<br />

Jody Anderson<br />

Email: jody@bopbusinessnews.co.nz<br />

Mobile: 027 236 7912<br />

Are you getting value from your<br />

business travel?<br />

Join Orbit before 30 <strong>April</strong> & have no fees for 2 months<br />

As one <strong>of</strong> New Zealand’s largest travel<br />

management companies Orbit Travel<br />

Tauranga have a wide range <strong>of</strong> business and<br />

corporate clients that we provide business<br />

travel services for – ranging from small, to<br />

medium to large companies.<br />

To help you experience how Orbit Travel<br />

can improve the way your business travel is<br />

managed, we are <strong>of</strong>fering new clients the<br />

chance to join Orbit Travel Tauranga and<br />

have no fees for 2 months.<br />

Whether you are looking for cost savings,<br />

improved efficiencies, leading technology<br />

solutions, or all <strong>of</strong> the above – we’d love to<br />

catch up to discuss how you could benefit<br />

from a partnership with Orbit.<br />

Want to know more? We’d love to chat<br />

07 557 9400<br />

tauranga@orbit.co.nz<br />

www.orbit.co.nz /free-fees-<strong>of</strong>fer


22 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

Adventure lodge helps spur Kawerau recovery<br />

The pristine water <strong>of</strong> the Tarawera River<br />

flows north-eastward toward Kawerau.<br />

By KATEE SHANKS since its inception in 1953.<br />

If the Tarawera’s babble<br />

could be translated, it would<br />

While not subject to<br />

ebbs and flows, the<br />

river has borne witness<br />

to the changing tide <strong>of</strong><br />

New Zealand’s youngest town<br />

tell a tale <strong>of</strong> geothermal<br />

delights, timber mills, a tightknit<br />

community, a volcanic<br />

cone called Putauaki and <strong>of</strong><br />

a town rising on an incoming<br />

swell.<br />

Its latest boast would be <strong>of</strong><br />

a lodge built on the banks <strong>of</strong><br />

the Tarawera and at the foothills<br />

<strong>of</strong> Putauaki - a lodge built<br />

so people can stay over and<br />

share in the country’s best-kept<br />

secret.<br />

Kawerau Adventure Hub -<br />

Firmin Lodge - has done more<br />

than bear witness to 63 years <strong>of</strong><br />

history, it has been a part <strong>of</strong> it.<br />

Once home to a rugby club<br />

Kawerau Mayor Malcolm Campbell and Kawerau District<br />

Council events and venues manager Lee Barton at the opening.<br />

integral to the thriving town,<br />

the lodge is now the centre<br />

piece <strong>of</strong> an adventure hub,<br />

again integral to the thriving<br />

town.<br />

In 1955, two years after<br />

geothermal energy saw<br />

Tasman Pulp and Paper bosses<br />

begin to build a town, the<br />

Kawerau Rugby Football<br />

Club was formed. Rugby was<br />

what locals did on a Saturday<br />

and Firmin Field provided<br />

the platform for fierce rivalry<br />

between players followed by<br />

great social occasions between<br />

families.<br />

The field was named after<br />

Constable William (Bill)<br />

Firmin who, with his wife Cis,<br />

transferred from Wellington<br />

to Kawerau in 1954. A keen<br />

rugby player who had represented<br />

both Whanganui and<br />

Wellington, Bill was instrumental<br />

in establishing both the<br />

Kawerau Rugby Football Club<br />

and a recreational reserve <strong>of</strong>f<br />

River Rd - later to become<br />

Firmin Field.<br />

At the time and as in most<br />

New Zealand towns and cities,<br />

Kawerau rugby was strong.<br />

New clubrooms were built<br />

at Firmin Field in 1976 and<br />

extended in 1985.<br />

By the mid 1990s the<br />

town’s largest employers,<br />

Mount Putauaki presides over the<br />

blessing <strong>of</strong> a carving outside the new<br />

Adventure Hub.<br />

Kawerau Mayor Malcolm Campbell cuts the ribbon<br />

at the <strong>of</strong>ficial opening <strong>of</strong> the Adventure Hub.<br />

Official opening <strong>of</strong> the Adventure Hub.<br />

the paper mills, were changing<br />

the way they operated,<br />

businesses closed and rugby<br />

numbers were on the decline.<br />

Amalgamation talks between<br />

clubs were realised, initially in<br />

1999 and again in 2007.<br />

Rugby stalwart and tireless<br />

behind-the-scenes man Russell<br />

Chase, has ridden the highs<br />

and lows <strong>of</strong> Kawerau sport<br />

since 1970 and says the opening<br />

<strong>of</strong> The Adventure Hub is<br />

a thrill.<br />

“Sporting priorities <strong>of</strong> our<br />

young ones have changed but<br />

it’s important they continue to<br />

be challenged physically and<br />

the lodge allows a great platform<br />

for that.<br />

“It also allows the coming<br />

together <strong>of</strong> like-minded people<br />

in a purpose-built facility.<br />

Amalgamation <strong>of</strong> clubs and<br />

codes could have resulted in<br />

buildings decaying or being<br />

demolished so what we have is<br />

exceptional.”<br />

The Adventure Hub - Firmin<br />

Lodge - has come about on a<br />

surging tide. Against predicted<br />

odds the Kawerau population<br />

grows, real estate is booming<br />

and the town is fast-making a<br />

name for itself as an adventure<br />

destination.<br />

There’s the Tarawera<br />

Ultramarathon, a race for<br />

ultra-runners from around the<br />

globe, KIng <strong>of</strong> the Mountain,<br />

an annual run up and down<br />

Putauaki first raced in 1955<br />

and the Kawerau Gravity<br />

Sports 6HR Adventure Race<br />

In recent years whitewater<br />

adventures on the Tarawera<br />

River have seen people descend<br />

in droves, no more so than<br />

when the town hosted the 2013<br />

World Rafting Championships.<br />

Adjacent to Firmin Field<br />

there’s an 800-metre-long<br />

stretch <strong>of</strong> grade 2-3 rapids and<br />

there’s also a beginner’s course<br />

- <strong>of</strong> course.<br />

In 2014 Kawerau District<br />

Council bought Firmin Field<br />

with plans for development.<br />

At the recent opening <strong>of</strong><br />

Firmin Lodge, Kawerau Mayor<br />

Malcolm Campbell said it was<br />

important not to let a town die<br />

due to downsizing.<br />

“To those people who had<br />

the courage and the foresight<br />

to come up with what we have<br />

today - thank you.”<br />

Now the lodge waits for<br />

people to bring their adventure<br />

- whatever that may be. To hear<br />

the excited babble <strong>of</strong> school<br />

groups, sports teams and club<br />

members reverberate around<br />

the complex, and to bear witness<br />

to new memories.<br />

Firmin Lodge is a multi-use,<br />

dormitory-style facility<br />

that sleeps 60 in ten bunk<br />

rooms and can seat 130. The<br />

dining area also makes for a<br />

great workshop space.<br />

There’s a commercial grade<br />

kitchen, four gas-heated showers<br />

for ladies and four for men,<br />

a disability shower and toilet,<br />

lockable shipping containers<br />

for storage, 12 external motorhome<br />

points, ample parking,<br />

an enormous reserve for outdoor<br />

play and the Tarawera<br />

River.<br />

Kawerau also has superb<br />

walking tracks, the Tarawera<br />

Falls and the free Maurie Kjar<br />

Memorial Swimming Pool<br />

Complex, the best nightcap<br />

after a day <strong>of</strong> adventuring.<br />

Kawerau District Council<br />

events and venues manager<br />

Lee Barton believes the<br />

Adventure Hub - Firmin Lodge<br />

- is just the start for Kawerau.<br />

“This facility is going to set<br />

the tone,” he said.


<strong>Bay</strong> <strong>of</strong> plenty<br />

BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong> 23<br />

First on the scene<br />

The <strong>Business</strong> Market makes an impact<br />

The <strong>Business</strong> Market’s “pop up trade shows” have been a significant new feature in Tauranga’s business scene.<br />

Below are images from some <strong>of</strong> The <strong>Business</strong> Market’s recent events. The next Regional <strong>Business</strong> Market will be held<br />

at the ASB Arena on May 12 - for more info or to book your table, please go to www.thebusinessmarket.org<br />

1<br />

2<br />

1 A breakfast group listens to a guest speaker. 2 The <strong>Business</strong> Market founder Brett Yeatman.<br />

3<br />

4 5<br />

3 From Left to Right: Gert van der Westhuizen, Ronnie Thomas, Cecile van der Westhuizen, Sonya Joubertand and Craig Retief. 4 Tauranga Chamber <strong>of</strong> Commerce chief executive Stan<br />

Gregec. 5 Shane Southby, ANZ Bank.<br />

6 7 8 9<br />

6 Nico de Jong. 7 Kelvin Clout - deputy mayor <strong>of</strong> Tauranga City Council. 9 Hon. Simon Bridges - Minister <strong>of</strong> Economic Development. 9 Murray Maunder.


24 BAY OF PLENTY BUSINESS NEWS <strong>March</strong>/<strong>April</strong> <strong>2017</strong><br />

ROTORUA CUP<br />

13th <strong>of</strong> May <strong>2017</strong> at Arawa Park Corporate Hospitality<br />

Enjoy an afternoon at the races to reward yourself,<br />

your valued clients or staff.<br />

YOUR DAY INCLUDES: Admission to the corporate lounge,<br />

Delicious Lunch, Official Race Book<br />

Your investment starts from $90 per person<br />

Proudly supported by Campbell Infrastructure<br />

For more information please phone 07 348 224<br />

or visit our website www.arawapark.co.nz<br />

Rotorua Plate Day on the 21st <strong>of</strong> October is another day <strong>of</strong> fun<br />

filled racing for all the family, both dates are for all ages, with kids<br />

entertainment and if you are wanting to stay close to the action<br />

Rydges Rotorua will be more than happy to have you for the<br />

night, www.rydges.com/accommodation/new-zealand/rotorua.

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