ANNUAL REPORT

14
multIPle IndustrIal sKIlls
The Watches and Jewelry Division specializes in
developing, manufacturing, selling and distributing
precious metal alloys in the form of semi-finished and
finished products for the watch-making, jewelry and
other luxury markets.
InnovatIon, qualIty and servIce
as a vehIcle For growth
Precious metals in the luxury mar-
kets continue to attract demand
around the world. Each year sees the
appearance of new developments
and trends, going from yellow to red
and white gold, platinum and more
recently palladium. Over the years,
persistent innovation has positioned
Metalor as a benchmark supplier to
the luxury Swiss watch making indus-
try. The Research and Development
department continually develops new
alloys in response to market demand
as well as individual customer needs.
Furthermore, industrialization is guar-
anteed by a team of skilled engineers
transforming the new alloys into
semi-finished and finished products.
Thanks to our ability to deliver a wide
range of precious metal alloys in vari-
ous shapes and sizes (tubes, cases,
washers, wires, sheets, profiles etc.),
Metalor has emerged as the preferred
partner of leading watch brands and
jewelers. Along with quality, reliability
and customer service have remained
the focus of our organization. This
approach has allowed the company
to enter other areas of growth such
as luxury telephones and finished
jewelry. To support this activity, the
division has recently invested in new
machinery.