Research Methods for Cultural Studies

104 david deacon
4. It should also be appreciated that these averages were inflated by the presence
of three articles that dedicated more than five pages each to the presentation
and analysis of statistical evidence. If these ‘outlying values’ are
excluded from the calculation, the average proportional presence of statistical
data per article drops to 0.75 per cent.
5. It is also unfair to assume that all of the pioneering positivists were oblivious
to these concerns. See, for example, David Morrison’s fascinating
reappraisal of Paul Lazarsfeld’s intellectual career (1998).