STYLE PERFETTO

{editorial “Nothing is created, nothing is destroyed… everything is transformed!” So we decided to re-invent a new professional line of styling and finishing products whose creative lifestyles knows no bounds, a line that adapts perfectly to all: <strong>STYLE</strong> <strong>PERFETTO</strong>. After we had redesigned the packaging, extended the range with new products containing high performance ingredients and optimized the features of our existing products, we developed the concepts of: INSPIRATION CREATIVITY EVOLUTION. What could our customers want that they don’t already have? The freedom to create something that mirrors their identity. In today’s globalized world where people dress, speak, act in a similar way, blazing a new trail sets you apart from the crowd! This gives rise to iNSPIRATION. The chance to express themselves artistically. In this highly competitive industry where professional standards are constantly threatened by economic pressures staying abreast of the latest stylistic and technical developments, in order to create perfect styles, is key to professional success. This gives rise to creatIVITY. The desire to get back in touch with their profession as hairstylists. Hairdresser, image consultant, hairstylist, whatever word you use to describe this job, we are talking about a profession that demands passion, commitment, sacrifice, a desire to step up to the plate and bring about change. This gives rise to evoluTION.