MARAES NON AMMONIA HAIR COLOR

UNSURPASSABLE NOURISHMENT
INTENSE PROTECTION
BRILLIANT COLOR

MARAES PERMANENT HAIRCOLOR
Maraes Permanent Hair Color is an ammonia
free hair coloring system formulated to meet the
needs of even the most demanding clients who,
over the years, are becoming more and more
knowledgeable and are always on the lookout for
gentle coloring products that are kind to the scalp,
while giving extra shine and hydration to the hair.
Maraes, formulated by the Kaaral
laboratories, is the solution.
This sensory experience accompanies
clients from coloring to haircare and is
intended to engage and thrill.

MONOI
a source of health and strength for your hair
The key ingredient of the Maraes range is Monoi De Tahiti® (certified ORGANIC),
an organic oil obtained from the ‘enfleurage’ of Copra Oil and Tiaré Tahiti flowers.
Copra Oil is extracted from coconuts through a boiling and pressing process and
then blended with Tiaré Flowers and left to steep in special emulsions for 12 days.
After this, the oil is left to rest for 24 hours before being filtered and enriched with
antioxidant solutions.
Precious Monoi de Tahiti combined with natural antioxidants is gentle on hair, it
makes the coloring process a truly enjoyable experience and gives us a special
formula free of aggressive substances:
• No Ammonia • No PPD • No SLES • No Parabens • No Gluten
As well as a complete coloring system consisting of:
• More than 50 amazing shades divided into Natural, Ash, Gold,
Copper, Red, Violet, Mahogany and cool and warm Browns;
• 3 High Lift shades;
• 5 Intensifiers;
• 4 developers to choose from depending on the desired result;
• Lightening Oil with controlled action.
Join us as we discover Maraes. THE NEW ERA OF COLOR CARE.

COLOR NOURISHING
PERMANENT HAIR COLOR
Permanent oxidation coloring, Ammonia Free
An innovative permanent oxidation hair coloring system free of
ammonia, PPDs, gluten, parabens and SLES.
An effective reconstruction and regeneration treatment for hair, thanks
to the precious ingredients in the formula such as Monoi de Tahiti and
Beeswax that protect hair, preventing excessive loss of hydration. The
Formula nourishes the hair, plumping it from the inside out.
The soft texture of the coloring cream makes it easy to apply and the
special soothing ingredients help carry the pigments inside the hair
shaft. The purity of the color pigments guarantees maximum coverage
and color intensity. Maraes leaves the hair soft, healthy and shiny.
For best color results, mix with Maraes Developer with a 1:1 mixing
ratio for all colors and 1:2 for high lift colors.
Combining Maraes Color with Maraes Developers enhances the result
of the color service. The developers are enriched with restorative,
conditioning active ingredients that deliver vibrant tones, long-lasting
color, incredible hydration and nourishment for the hair.
Size: 60 ml
100% grey/white hair coverage. Lightens over 4 levels.
Monoi de Tahiti® Certified Organic.
Dermatologically tested.
Features: NO Ammonia/PPDs/SLES/Parabens/Gluten

DEVELOPER
10 • 20 • 30 • 40 VOL.
Cream activator
Cream activator has a soft consistency with soothing
oils for extra shine. Enriched with Monoi de Tahiti
Oil, Coconut Oil and Keratin. The activator helps
reconstruct and lighten when applied to the hair.
Development time is controlled for precise level,
tone and lightening with brilliant highlights.
Size: 900 ml
Monoi de Tahiti® Certified Organic.
Dermatologically tested.
Features: NO Mineral Oils/Parabens/Gluten

MARAES COLOR
Shades and Highlights
Coloring is a key service in a salon; before deciding which color to apply, carry out
a detailed diagnosis with your customer and get a thorough understanding of her
expectations, the base color you have to work on and the percentage of white hair.
Maraes uses a universal numbering system that makes interpreting and reading hair
color levels and tones extremely easy. The universal numbering system consists of:
• Base or hair color level: the number before the decimal point;
• Primary Tone: the first number after the decimal point;
• Secondary Tone: the second number after the decimal point.
The Tones in the color chart are:
.0: natural
.1: ash
.2: violet
.3: gold
.4: copper
.5: mahogany
.6: red
.8: brunette
The number 7.43 (Blonde, Copper-Gold) for example, is read as follows:
.7: hair color level - Medium Blonde
.4: primary Tone - Copper
.3: secondary Tone - Gold
The color chart also includes intensifiers B (blue) – V (violet) – G (yellow) – C (copper)
– R (red), that can be mixed with the shades to personalize and create a wide range
of fashion tones, or to neutralize unwanted tones.

Products to complement the coloring process
MARAESColor Nourishing Lightener Oil offers a wide variety of services for customers, while being gentle on the hair and scalp.
Monoi de Tahiti is blended with other restorative oils to create an innovative lightening oil.
COLOR NOURISHING
LIGHTENER OIL
Gentle, controlled hair Lightening
Lightening and hydrating oil for gentle, controlled lift. Enriched with
Monoi de Tahiti and ammonia free, it lifts hair up to two levels to create
subtle highlights and deliver lightened shades on any hair type.
The special Lightening Complex with Flaxseed Oil, Sunflower Oil,
Extract of Olive Leaves and precious Monoi de Tahiti Oil nourishes,
protects, hydrates and softens hair. It delivers pure brilliant highlights
in a quick yet gentle way.
Mixing ratio1:1
Size: Bottle 200 ml [active base oil] + Bottle 200 ml [activator]
Monoi de Tahiti® Certified Organic.
Dermatologically tested.
Features: NO Mineral Oils/Parabens/Gluten

Directions
Mix the Lightening Oil and the Activator with a mixing ratio of 1:1 in a non-metal bowl until you
have a smooth cream. Apply to dry or towel-dried hair according to the treatment you wish to
perform. Leave for 5 - 20 minutes, depending on the result desired and the texture of the hair.
DEVELOPMENT
TIMES
LIFT
5 minutes ½ level lighter
10 minutes 1 level
15 minutes 1½ levels
20 minutes 2 levels
The degree of lift and the speed with which the product acts can vary according to the
structure of the hair and whether there is already an artificial color on the lengths and ends.
Best results are achieved on natural hair.
The Lightening Oil can be used for the following services.
Hydrating, lightening pre-color treatment: to prepare hair to receive a fashion color or a
very light shade, such as coppers, reds or High Lifts, on a very dark base. Apply the mixture
to the hair, leave for 20 minutes, remove any excess product then apply the desired Maraes
shade.
Natural highlights: to lift natural hair up to two levels and create ultra-natural effects on lengths
and ends. Apply the mixture using the lightening technique of your choice and leave for up
to 20 minutes according to the degree of lift desired. Rinse then shampoo and condition hair
using the Maraes Color Nourishing haircare range.
Conceal regrowth: to quickly conceal the contrast between a natural dark base and lighter
lengths. To reduce the difference between a natural base and highlights or a difference in
color due to considerable regrowth. Apply the mixture to the area to be treated, leave for up
to 20 minutes, according to the shade desired. Rinse then shampoo and condition hair using
the Maraes Color Nourishing haircare range.
After coloring, continue with the deep restructuring Color Nourishing Doppio Elixir treatment.
RITUAL
TIPS

ALL HAIR TYPES
COLOR NOURISHING
DOPPIO ELIXIR
Reconstructing Treatment for all hair types
Reconstructing treatment for all hair types
Maraes Color Nourishing Doppio Elixir is a revolutionary in-salon
reconstructing treatment. Precious ingredients of Monoi de Tahiti
that nourishes, Keratin, that strengthens and reconstructs, and Silk
Proteins that hydrate, protect and provide intense nutrition. Together
they provide softness, strength and body to weak, chemically treated
or colored hair. The effects are visible from the first application.
How to use: Mix Elixir Monoi and Elixir Keratin in a bowl until you
have a smooth mixture. Mixing ratio 1:1. Apply at the shampoo bowl
to shampood, towel-dried hair and leave for 5-10 minutes. Rinse
thoroughly.
Size: 15 ml x 12
Doppio Elixir can also be applied before the Color Nourishing Mask
as intensive treatment if hair is very dry and damaged.
RITUAL
TIPS
Monoi de Tahiti® Certified Organic.
Dermatologically tested.
Features: NO Mineral Oils/Parabens/Gluten

FAQ
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What does PPD free mean?
It means free of p-Phenylenediamine. This substance is used as a color
pigment and can cause hypersensitivity in some people. This reaction
is limited with Maraes as this pigment is not contained in the products.
We recommend you always perform a sensitivity test before beginning
treatment.
Can I apply the color to wet hair?
It depends on the result you are after. To ensure the product is absorbed
properly, we recommend applying the color to dry hair, especially if you
are covering grey/ white hair. If you are toning hair we recommend towel
drying hair to remove any excess water and applying to slightly damp hair.
Which developer should I use for grey/white hair coverage?
Grey/white hair is generally covered using Developer 20 vol. In special
cases of course resistant hair, we recommend using 30 vol. to penetrate
the resistant cuticle layers, so it is easier for the product to reach the hair’s
cortex.
When should I use 10 vol.?
To tone highlighted and bleached hair or to recolor lengths and ends that
have faded more than half a level.
When should I use 40 vol.?
Developer 40 vol. is used with High Lifting colors with a 1:2 mixing ratio
that lifts hair up to 5 levels.
How many levels can I lift hair?
We can lift hair from 1 to 3 levels with all the natural and fashion shades
mixed 1:1 using Developer 20 or 30 vol and up to 5 levels with the High
Lift shades mixed 1:2 with Developer 40 vol.
Does Maraes cover grey/white hair 100%?
Yes, with Maraes you can achieve perfect grey/white hair coverage.
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Do all the shades cover white hair 100%?
With 0 - 40% white hair, we can use the fashion shades on their own.
With 40 - 70% we recommend using ½ highlight and ½ natural. With
70 - 100% you will need ¾ natural and ¼ fashion shades.
Can I mix the High Lift colors with each other?
You can mix the High Lift colors with each other to customize highlights
but they cannot be mixed with other shades.
Can the shades be mixed with each other?
All the shades can be mixed with each other to customize tones, provided
you follow the basic rules of colorimetry.
How do you use intensifiers?
Intensifiers can be mixed with all the shades to make tones even more
vibrant (for example reds, coppers, violets and golden highlights) or mixed
with the shades to neutralize unwanted tones (such as blue, for instance).
They can be used to boost tones or contrasts up to a maximum of 15 g
can be applied at the root or they can be used on their own on lengths
and ends to enhance tone.

Discover the product.
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