ELECTRIC CANADA_PROGRAMS

INDIE ARTIST
AMBASSADOR SALON
AMBASSADOR
AFFILIATE
AFFILIATE
SCOUT
How your Salon can earn income
and support your team with
education
How the indie stylist can retail
anytime, anywhere with no
overhead
The ultimate commitment to
Electric and your creative
future

OUR MISSION
“Electric is all about people… it will always be about
people… Those people have got to be Creative…
Ambitious… and we’ve got to build an energy around
them”
– Mark Woolley (Founder)
Definition:
ɪˈlɛktrɪk/
Adjective: electric
Having or producing a sudden sense of thrilling
excitement. “the atmosphere is electric”
synonyms: charged, electrifying; exciting, dramatic,
exhilarating, intoxicating, dynamic, thrilling,
stimulating, galvanising, invigorating, animating,
energising, rousing, stirring, moving, buzzing.

THE ELECTRIC
OPPORTUNITIES
As part of the Electric London Family, you will
have access to opportunities to work at
London FAshion week with the Electric Art
Team.
Canada has 2 places on the LFW Team each
Spring and Fall.
To find out how you can qualify, read on!
Our Electric London Canada team is a diverse
group of creative and talented session artists
and salon guru's.
We support each other and share
opportunities.
ABOVE IMAGE: Founder Mark Woolley with
Canadian Guest Art Team from Canada outside
London Fashion Week Fall 2018, BFC Show
Place
ABOVE IMAGE: The Electric London Toronto
Ambassador Team supporting Electric Artist
Lisa Tuff at Fashion Art Toronto 2018
(Alternative Fashion Week)

THE AMBASSADOR SALON AFFILIATE
E M P O W E R I N G T H E N E T W O R K
As an Ambassador Salon, you will partner with
us to share the Electric message.
As we are a national company and ship direct to
salon (no sales people), it is important to have a
place that interested stylists can go to experience
the products prior to committing to the brand.
When a stylist in an Ambassador salon's area
contacts our office about the brand, we will send
them to your salon to pick up a sample.
To compensate you and your staff for time sharing
the Electric message with other stylists and
providing a sample, Electric London will share 10 %
of any INTRO KIT purchased as a direct result of a
sample provided by your salon. And, we will
replace all samples given, as requested by an
Electric London Canada representative.
Ambassador Salon receives:
- 10 % commision on INTRO KITS purchased as a
direct result of a sample provided by your salon
- Replacement of all samples provided by request
of Electric London representative
- Test salon for new products
- "All Access" pass for Electric Education
- Priority list for London Fashion Week Draw
Ambassador Salon provides:
- Minimum monthly purchase of $___________
- Full Electric London Retail display of brand and
products
- Full Electric London backbar and station
presence
- Host salon for Electric events in your area
- Social Media and web site branding
The Ambassador Salon will also receive a custom
promo code to share with clients that live too far to
drive in to buy product. When clients order online
at electric-london.ca and use you custom code, you
will receive 25% commision on the retail sale and
your client will get FREE SHIPPING.

THE INDIE STYLIST
AFFILIATE
S U P P O R T I N G T H E I N D I E M O V E M E N T
The Affiliate Program is ideal for indie stylists that
work alone or on location where carrying large
volumes of retail products is neither cost effective
nor convenient.
Using your Instagram username (so it's easy for you
and your clients to remember), we will create a
custom code for you to share with your clients.
When your clients shop online at electric-london.ca
and enter your code at checkout (in the DISCOUNT
CODE bar) you will receive 25% commission on
retail purchases. To motivate your clients to use the
code, when they enter it, they will receive FREE
SHIPPING.
All you have to do is share your code to your
customers and friends.
QUESTIONS:
How do I qualify for the Affiliate Code?
a) Be a PRO stylist
b) Purchase an Electric London Salon Intro kit (Silver,
Gold or Platinum)
How do I set it up?
a) Register an Affiliate account (go to
PROFESSIONAL ONLY section on website home page
and click AFFILIATE PROGRAM
b) Once approved, login to your Affiliate account and
set up how you would like to receive your
commission payouts

THE
AMBASSADOR
SCOUT
Y O U R V I B E A T T R A C T S Y O U R T R I B E
Want to shoot your next collection in the Electric
Studio? Here's how you can do it!
When an Ambassador helps open 10 new accounts,
they will be automatically added to the guest list
for the Electric Ambassador Photoshoot Week.
To assist the Ambassador Team with this mission,
weekly support meetings and ongoing access to
experienced sales team are available.
At Electric London Canada, we don't want all the
salons, we only want to right salons and we want
to partner with you to find them in Canada.
The Ambassadors are cheerleaders, influencers
and a missionaries for the Electric London brand
in Canada.
As an Ambassador Scout, your mission is to help
spread the Electric vibe. In exchange for helping
scout potential Electric salons, you will be credited
10% commission of the total opening order
purchased by the salon you scouted and shared the
Electric message with.
The best way to find like-minded stylists is to ask
people who already believe in the direction of Mark
Woolley and the Electric London brand philosophy
for the future of our beloved haircare industry.
Also, each Ambassador can also qualify for the
exclusive 1st annual Electric Ambassador
Photoshoot week in London England in early 2020.

Our purpose-built Electric Studio is our space to
create, a place where our industry fuses with
fashion and music, a place where we can create
collections, teach courses, hold seminars, host
events, shoot images and film.
The studio space has been designed to an
exceptionally high standard creating a highly
professional environment that is fully equipped
with expert lighting, professional sound systems,
projectors, monitors and offers plenty of natural
light.
ELECTRIC
STUDIO
“Our people and our brand are always passionately
optimistic – we know great things unfold when
ideas are put into action. The Electric Studio is a
space where talented artists can explore the
boundaries of their ability and a place from which
we can create some incredible collections”
-Creative Director, Mark Woolley

ELECTRIC'S
FALMAR COURT
In an authentically restored thatched roof barn circa: 1300's located in the beautiful countryside of
Brighton England, Falmar Court Farm hosts events, education and photoshoots centred around sharing,
teaching, growing and passion, Electric programs are led by our very own creative industry experts
who possess a true understanding of session work. precision cutting, technical colour work and
business ethic.
All of our courses are created to give you the confidence and technical excellence that directly link to
your personal career success. Using visual and cultural references these high energy seminars teach
strong foundations, as well as pushing the boundaries of creativity – they will leave you buzzing with
ideas and inspiration to share.
Created to give you the confidence and technical excellence that directly link to your personal career
success. Using visual and cultural references these high energy courses teach strong foundations as
well as pushing the boundaries of creativity – they will leave you buzzing with ideas and inspiration to
share.

FALMAR COURT FARM
"A space where talented artists can explore the boundaries of their ability"
Mark Woolley