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iconannual 2017 - The European Business and Investment Magazine "Brand together"
iconannual 2017 - The European Business and Investment Magazine
"Brand together"
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Osterreichischer Stadtebund<br />
Smart Cities:<br />
Transformation,<br />
Transition,<br />
Change.<br />
These are very interesting<br />
times for cities. During the<br />
last decades, cities constantly<br />
gained greater attention.<br />
Urbanisation is no longer a<br />
new trend – it is a fact.<br />
Cities like Vienna grow double the amount of<br />
people that have been predicted and to cope<br />
with that, the city is in constant change. In the<br />
US „change“ is associated with a quite positive<br />
meaning: Change is good, change smells like future.<br />
In Europe, it is not that easy when it comes to change.<br />
Nonetheless we all are aware of the need to cope with<br />
it. So for the last years, the cities political and administrative<br />
representatives intensely engaged themselves in<br />
opportunities and threads of the digitalization process<br />
that arose around the „Smart Cities Initiative“.<br />
During the ongoing research on e-mobility services<br />
automotive driving brought another significant twist<br />
into this discussion. And along came once again the<br />
question: When it comes to accidents - shall machines<br />
decide who will be saved and who not? This is the<br />
most serious of all previous „smart-up your life“ discussions.<br />
Local politicians are in the middle of this<br />
process. It has never been an easy job but with a more<br />
complex world, it has grown into a huge challenge. The<br />
Austrian Association of Cities and Towns (AACT) has<br />
been founded to represent the interests of Austria`s<br />
municipalities. It is a platform, where city representatives<br />
exchange their experiences and knowledge and<br />
formulate united efforts. This year the AACT`s General<br />
Assembly concentrates on the topic „To think the city<br />
anew – To master digitalisation“ 1 .<br />
Looking back, when it comes to mobility, things<br />
seem quite clear today: Our cities suffer from congestion<br />
and particulates and digitalisation is providing<br />
the much-needed intelligent solution. In Vienna congestion<br />
causes a damage of Euros 300.000,- per day,<br />
but digitalisation clearly proofed to be a helpful tool to<br />
shift people`s mobility behaviour.<br />
Another relevant topic for European cities is online<br />
trade: We`ve already undermined our historical city<br />
structure by car-concentrated outskirt shopping malls.<br />
Nowadays, e-commerce is most popular, 56% of the<br />
consumers confirm to already buy online 2 .<br />
Last but not least, a recent study says that during the<br />
next 30 years, 43 percent of all EU-Jobs will be automatized.<br />
3 In Austria, only 12 percent of working people<br />
expect more jobs through digitalization, sceptics are<br />
1 www.staedtetag.at<br />
2 www.pressebox.de/inaktiv/kpmg-ag-wirtschaftspruefungsgesellschaft/KPMG-Umfrage-Digitalisierung-und-Vernetzung-verschaerfen-Wettbewerb/boxid/627648 -><br />
3 Presse am Sonntag, 20.11.2016, Seite 4, Ausland<br />
72 iconannual The European Business and Investment Magazine