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iconannual 2017 - The European Business and Investment Magazine "Brand together"
iconannual 2017 - The European Business and Investment Magazine
"Brand together"
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China Council for Brand Development (CCBD)<br />
Fotos: CCBD<br />
2016 China Brand Evaluation Press Conference<br />
CCBD is mainly engaged in brand<br />
theory study, formulation of international<br />
and national standards,<br />
publicity of brand evaluation, professional<br />
and technical training,<br />
international cooperation, etc.<br />
China Council for Brand Development (CCBD)<br />
is the only national brand-related organization<br />
that has acquired permission from State Council<br />
and approval from Ministry of Civil Affairs<br />
of the PRC and is under the direct administration of<br />
General Administration of Quality Supervision, Inspection<br />
and Quarantine of the PRC (hereinafter referred<br />
to as “AQSIQ”). Adopting the system of council,<br />
CCBD is a non-profit social organization constituted<br />
voluntarily by enterprises, public institutions, social<br />
groups and individuals that are relevant to brand development.<br />
Mr. LIU Pingjun, member of the national<br />
committee of CPPCC and former deputy director of<br />
AQSIQ, acts as the president of CCBD.<br />
CCBD is mainly engaged in brand theory study,<br />
formulation of international and national standards,<br />
publicity of brand value evaluation, brand fostering<br />
consultation, professional and technician training,<br />
brand exhibition, international cooperation and exchange,<br />
etc.<br />
CCBD has been focusing on brand evaluation,<br />
which is currently its important undertaking, in<br />
86 iconannual The European Business and Investment Magazine
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